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Braintree provides businesses with the ability to accept online and in-app payments.<ref>{{cite web|url=https://www.braintreepayments.com/|title=Accept Payments Online - Mobile Payments Made Easy - Braintree}}</ref> On October 1, 2012, they launched instant signup, streamlining the signup process for US merchants to a few minutes.<ref>{{cite web|url=https://techcrunch.com/2012/10/01/braintree-streamlines-sign-ups-cuts-fees-for-developers-to-bring-payments-to-their-apps/|title=Braintree Streamlines Sign-Ups, Cuts Fees For Developers To Bring Payments To Their Apps|date=1 October 2012|publisher=AOL|work=TechCrunch}}</ref>
Braintree announced the v.zero [[software development kit|SDK]] in July 2014.<ref>{{Cite web|url=https://techcrunch.com/2014/07/09/paypal-makes-good-on-its-braintree-acquisition-with-launch-of-new-developer-tools-the-braintree-v-zero-sdk/|title=PayPal Makes Good On Its Braintree Acquisition With Launch Of New Developer Tools, The Braintree v.zero SDK|last=Perez|first=Sarah|website=TechCrunch|date=9 July 2014 |access-date=2016-04-11}}</ref> It allows the automatic integration of the shopping cart with [[PayPal]] amongst other payment types. [[GitHub]] and [[ParkWhiz]] are among the companies that launched with the v.zero SDK, which supports 'One Touch Payments'. {{Citation needed|date=September 2022}} It does not require those users to create an account on an e-commerce site or enter credit card details every time they want to buy something. The concept of One Touch is based on a prior product called Venmo Touch, which was developed in conjunction with Venmo, the payment service Braintree bought in August 2012
In September 2014, the company announced a partnership with [[Coinbase]] to accept Bitcoin.<ref>{{cite web|url=https://venturebeat.com/2015/01/22/braintree-now-lets-all-u-s-merchants-accept-bitcoin/|title=Braintree now lets all U.S. merchants accept Bitcoin - VentureBeat - Business - by Ruth Reader|work=VentureBeat|date=22 January 2015}}</ref>
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