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His 2004 article ''The Long Tail'' in ''WIRED'' was expanded into a book in 2006, titled, ''[[The Long Tail: Why the Future of Business Is Selling Less of More]]''.<ref name=BAnderson2006/><ref name=CA-W-A-01/> It appeared on ''[[The New York Times]]'' Nonfiction Best Sellers list. The book argues that products in low demand or that have a low sales volume can collectively build a better market share than its rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The book earned Anderson the 2007 [[Gerald Loeb Award]] for Business Book.<ref name="LOEB-2007">{{Cite web |url=https://www.businesswire.com/news/home/20070625006020/en/2007-Gerald-Loeb-Award-Winners-Announced-UCLA |title=2007 Gerald Loeb Award Winners Announced by UCLA Anderson School of Management |date=June 25, 2007 |website=[[Business Wire]] |access-date=February 1, 2019}}</ref>
 
His next book, entitled ''[[Free: The Future of a Radical Price]]'' (2009) examines the advantages of a strategy where products and services are initially given to customers for free, and how businesses can profit more in the long run.<ref name=BAnderson2009/><ref name=CA-B-H-09/><ref name=CA-B-H-10/> Anderson was accused of [[plagiarism|plagiarizing]] content from [[English Wikipedia]] for his book.<ref>{{cite web| last = Jaquith| first = Waldo| title = Chris Anderson's Free Contains Apparent Plagiarism| publisher = The Virginia Quarterly Review| date = June 23, 2009| url = http://www.vqronline.org/blog/2009/06/23/chris-anderson-free/| accessdate = 2009-07-07| url-status = dead| archiveurlarchive-url = https://web.archive.org/web/20090707085124/http://www.vqronline.org/blog/2009/06/23/chris-anderson-free/| archivedatearchive-date = July 7, 2009}}</ref> Anderson responded that he had disagreements with the criticism, and reasoned that the mention of citations were avoided due to the changing nature of content in English Wikipedia. However, the whole episode led him to integrate footnotes into the text,<ref name=CA-B-H-12/> and the digital editions of ''Free'' were corrected with the revision. ''Free'' debuted as #12 on ''The New York Times'' Best Seller List.<ref name="longtail1"/> It was also available as a free download for a limited time, and an estimated 200,000 to 300,000 digital copies were downloaded in the first two weeks.<ref name="longtail1"/> The unabridged audiobook remains free.<ref name=CA-B-H-13/>
 
Anderson's third book, ''[[Makers: The New Industrial Revolution]]'' (2012), was based on his 2010 article, "Atoms Are the New Bits".<ref name=CA-W-A-02/> The book describes how entrepreneurs are using open source design, and [[3D printing]] as a platform for driving resurgence of American manufacturing.<ref name=BAnderson2012/> The ideas he portrayed; such as [[crowdsourcing|crowdsourcing of ideas]], utilization of available lower-cost design and manufacturing tools, and reviewing options to outsource capital-intensive manufacturing were highlighted in the February 2012 ''[[Harvard Business Review]]'' article, "From Do It Yourself to Do It Together".<ref name=CA-A-H-01/>
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<ref name=CA-B-H-09>{{cite web|url=http://www.longtail.com/the_long_tail/2007/05/my_next_book_fr.html|title=My Next Book: "FREE" |publisher=The Long Tail |date=May 20, 2007 |accessdate=December 25, 2011}}</ref>
 
<ref name=CA-B-H-10>{{cite web |last=Anderson |first=Chris |url=http://www.thelongtail.com/about.html |title=About Me |publisher=Thelongtail.com |date= |accessdate=December 25, 2011 |archive-url=https://web.archive.org/web/20090422143248/http://www.thelongtail.com/about.html |archive-date=April 22, 2009 |url-status=dead }}</ref>
 
<ref name=CA-B-H-12>{{cite web| last = Anderson | first = Chris| title = Corrections in the digital editions of Free| publisher = The Long Tail| date = July 24, 2009| url = http://www.longtail.com/the_long_tail/2009/06/corrections-in-the-digital-editions-of-free.html | accessdate = 2009-07-07 }}</ref>
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<ref name=CA-B-H-13>{{cite web|url=http://www.longtail.com/the_long_tail/2009/07/free-for-free-first-ebook-and-audiobook-versions-released.html|title=FREE for free: first ebook and audiobook versions released |publisher=The Long Tail| date=July 6, 2009 |accessdate=2010-12-09}}</ref>
 
<ref name=CA-B-H-14>{{cite web|last=Venables |first=Michael |url=https://www.wired.com/geekdad/ |title=GeekDad |publisher=Wired.com |date= |accessdate=}}</ref>
 
<ref name=CA-B-H-15>[http://www.time.com/time/specials/2007/time100/article/0,28804,1595326_1595329_1616107,00.html Profile from ''The Time 100''].</ref>
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<ref name=CA-B-H-16>{{cite news|url=http://latimesblogs.latimes.com/jacketcopy/2011/08/booktourcom-closing-up-shop.html |title=BookTour.com is closing up shop |work=Los Angeles Times | date=August 17, 2011 |accessdate=April 12, 2012}}</ref>
 
<ref name=CA-B-H-17>{{cite news|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=CC&s_site=contracostatimes&p_multi=CC&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11C5421A8A27E250&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |title=Lab focuses on security after breach, Chief of Wired magazine triggers minor security concerns after remote-controlled plane flies over Berkeley site |publisher=Contra Costa Times |date=October 13, 2007 |accessdate=}}</ref>
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* [https://web.archive.org/web/20120727014758/http://theamphour.com/2012/07/23/the-amp-hour-105-deambulatory-daedal-drones/ Chris Anderson discussing DIY drones and his new book "Makers: The New Industrial Revolution" on The Amp Hour podcast]
* {{cite news|last1=Hagel III |first1=John |last2=Seely Brown |first2=John |last3=Davison |first3=Lang |url=http://blogs.hbr.org/bigshift/2010/02/from-do-it-yourself-to-do-it-t.html |title=From Do It Yourself to Do It Together |publisher=Harvard Business Review|date=February 18, 2010 |ref=HBR-A-39-2012}}
* {{cite web |last=Roberts |first=Russ |title=Chris Anderson Podcasts |url=http://www.econtalk.org/archives/_featuring/chris_anderson/ |work=[[EconTalk]] |publisher=[[Library of Economics and Liberty]] |authorlinkauthor-link=Russ Roberts}}
 
{{GeraldLoebAward Business Book}}
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