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Village Vanguard is a book store chain that is run by Village Vanguard Corporation in Nagoya, Aichi Prefecture, Japan. The concept of the store is "A playful book store" (ja:遊べる本屋).^[1] Although it is a book store, it carries a wide variety of products other than books, such as CDs, DVDs, and SPICEs, which makes it close to being a variety store.

History[edit]

Village Vanguard was founded by Keiichi Kikuchi (菊地敬一, Kikuchi Keiichi) in 1986.^[1] The first Village Vanguard store opened in the Tenpaku ward of Nagoya.　

The store was named after Village Vanguard, a jazz club located in New York City. This is because Kikuchi first planned on playing jazz in the bookstore, which actually never happened.^[2]

Stores[edit]

Village Vanguard has 358 shops in total all across Japan,^[1] with each store having a completely different layout. The layout of products is one of the biggest characteristics of this store; instead of making the layout simply by category, they locate their product based on the employee's creativity.^[3]

Lists[edit]

Books[edit]

Although Village Vanguard is distinct as a bookstore, their book sales only makes up for around 30% of their total sales. Unlike majority of the chain book stores, their line up of books varies a lot in every store, because the selection of books are basically up to the person in charge of each store.^[4]

Collaborations[edit]

Village vanguard is known for collaborating with various things, such as bands, companies, YouTubers and more.^[5]^[6]^[7] The merchandise varies time to time, and they produce things such as clothing, key chains, towels to bowls, sandals etc.

SPICE[edit]

SPICE is a term used in Village Vanguard which stands for Select, Pop, Intelligence, Culture and Entertainment. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes and accessories.^[1]

References[edit]

^ ^a ^b ^c ^d "会社概要". www.village-v.co.jp (in Japanese). Retrieved 2019-10-21.
^ ウェアハウススタイル（エイ出版社、2015年）69ページ
^ "ヴィレヴァンの「ごちゃまぜ」陳列論～店舗は三次元の雑誌のように | AdverTimes（アドタイ） by 宣伝会議". AdverTimes（アドタイ）宣伝会議が運営する、広告界のニュース＆情報プラットフォーム (in Japanese). Retrieved 2019-10-21.
^ 「ユニークな品ぞろえの書店、ヴィレッジヴァンガード――文句があるか（異能経営）」日経流通新聞1999年9月28日、28ページ
^ Thomas, Samuel (2018-09-23). "The steady pace of mainstream fashion". The Japan Times Online. ISSN 0447-5763. Retrieved 2019-10-22.
^ "ケリン×ヴィレヴァンぶちとばコラボグッズ緊急発売決定！". www.village-v.co.jp (in Japanese). Retrieved 2019-10-22.
^ "マキシマムザホルモン×ヴィレッジヴァンガード、コラボグッズセットの発売が決定－rockinon.com｜https://rockinon.com/news/detail/88297". rockinon.com (in Japanese). Retrieved 2019-10-22.

[:0-1] "会社概要". www.village-v.co.jp (in Japanese). Retrieved 2019-10-21.

[2] ウェアハウススタイル（エイ出版社、2015年）69ページ

[3] "ヴィレヴァンの「ごちゃまぜ」陳列論～店舗は三次元の雑誌のように | AdverTimes（アドタイ） by 宣伝会議". AdverTimes（アドタイ）宣伝会議が運営する、広告界のニュース＆情報プラットフォーム (in Japanese). Retrieved 2019-10-21.

[4] 「ユニークな品ぞろえの書店、ヴィレッジヴァンガード――文句があるか（異能経営）」日経流通新聞1999年9月28日、28ページ

[5] Thomas, Samuel (2018-09-23). "The steady pace of mainstream fashion". The Japan Times Online. ISSN 0447-5763. Retrieved 2019-10-22.

[6] "ケリン×ヴィレヴァンぶちとばコラボグッズ緊急発売決定！". www.village-v.co.jp (in Japanese). Retrieved 2019-10-22.

[7] "マキシマムザホルモン×ヴィレッジヴァンガード、コラボグッズセットの発売が決定－rockinon.com｜https://rockinon.com/news/detail/88297". rockinon.com (in Japanese). Retrieved 2019-10-22.

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@@ Line 1: / Line 1: @@
-{{short description|Book store chain in Japan}}
+{{Short description|Book store chain in Japan}}
-{{Orphan|date=October 2019}}
 {{Notability|Companies|date=February 2020}}
 [[File:Village Vanguard Headquarter Shop 20150606.jpg|thumb|The original Village Vanguard store]]
 '''Village Vanguard''' is a [[book store]] chain that is run by Village Vanguard Corporation in [[Nagoya]], [[Aichi Prefecture]], [[Japan]]. The concept of the store is "A playful book store" (ja:遊べる本屋).<ref name=":0">{{Cite web|url=https://www.village-v.co.jp/company/overview/|title=会社概要|website=www.village-v.co.jp|language=ja|access-date=2019-10-21}}</ref> Although it is a book store, it carries a wide variety of products other than books, such as CDs, DVDs, and SPICEs, which makes it close to being a [[variety store]].
 == History ==
-Village Vanguard was founded by Keiichi Kikuchi(ja:菊地敬一) in 1986.<ref name=":0" /> The first Village Vanguard store opened in the [[Tenpaku-ku|Tenpaku]] ward of Nagoya.
+Village Vanguard was founded by {{Nihongo|'''Keiichi Kikuchi'''|菊地敬一|Kikuchi Keiichi}} in 1986.<ref name=":0" /> The first Village Vanguard store opened in the [[Tenpaku-ku|Tenpaku]] ward of Nagoya.
-The store was named after [[Village Vanguard]], a jazz club located in  [[New York City]]. This is because Kikuchi first planned on playing [[jazz]] in the bookstore, which actually never happened.<ref>ウェアハウススタイル（エイ出版社、2015年）69ページ</ref>
+The store was named after [[Village Vanguard]], a jazz club located in [[New York City]]. This is because Kikuchi first planned on playing [[jazz]] in the bookstore, which actually never happened.<ref>ウェアハウススタイル（エイ出版社、2015年）69ページ</ref>
 [[File:Village Vanguard 2018.jpg|thumb|The original Village Vanguard in NYC]]
@@ Line 20: / Line 20: @@
 === Collaborations ===
-Village vanguard is known for collaborating with various things, such as bands, companies, youtubers and more.<ref>{{Cite news|url=https://www.japantimes.co.jp/life/2018/09/23/style/steady-pace-mainstream-fashion/|title=The steady pace of mainstream fashion|last=Thomas|first=Samuel|date=2018-09-23|work=The Japan Times Online|access-date=2019-10-22|language=en-US|issn=0447-5763}}</ref><ref>{{Cite web|url=https://www.village-v.co.jp/news/item/5334|title=ケリン×ヴィレヴァン ぶちとばコラボグッズ緊急発売決定！|website=www.village-v.co.jp|language=ja|access-date=2019-10-22}}</ref><ref>{{Cite web|url=https://rockinon.com/news/detail/88297|title=マキシマム ザ ホルモン×ヴィレッジヴァンガード、コラボグッズセットの発売が決定－rockinon.com｜https://rockinon.com/news/detail/88297|website=rockinon.com|language=ja|access-date=2019-10-22}}</ref>　The merchandise varies time to time, and they produce things such as clothing, key chains, towels to bowls, sandals etc.
+Village vanguard is known for collaborating with various things, such as bands, companies, YouTubers and more.<ref>{{Cite news|url=https://www.japantimes.co.jp/life/2018/09/23/style/steady-pace-mainstream-fashion/|title=The steady pace of mainstream fashion|last=Thomas|first=Samuel|date=2018-09-23|work=The Japan Times Online|access-date=2019-10-22|language=en-US|issn=0447-5763}}</ref><ref>{{Cite web|url=https://www.village-v.co.jp/news/item/5334|title=ケリン×ヴィレヴァン ぶちとばコラボグッズ緊急発売決定！|website=www.village-v.co.jp|language=ja|access-date=2019-10-22}}</ref><ref>{{Cite web|url=https://rockinon.com/news/detail/88297|title=マキシマム ザ ホルモン×ヴィレッジヴァンガード、コラボグッズセットの発売が決定－rockinon.com｜https://rockinon.com/news/detail/88297|website=rockinon.com|language=ja|access-date=2019-10-22}}</ref> The merchandise varies time to time, and they produce things such as clothing, key chains, towels to bowls, sandals etc.
 === SPICE ===
-SPICE is a term used in Village Vanguard which stands for SELECT, POP, INTELLIGENCE, CULTURE and ENTERTAINMENT. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes, accessories, etc.<ref name=":0" />
+SPICE is a term used in Village Vanguard which stands for Select, Pop, Intelligence, Culture and Entertainment. It is used to refer to all the products except books, CDs and DVDs, things such as toys, clothes and accessories.<ref name=":0" />
 ==References==
 {{Reflist}}
+{{Authority control}}
 [[Category:Bookstores of Japan]]
+[[Category:Companies based in Nagoya]]
+[[Category:Retail companies established in 1986]]
+[[Category:Japanese companies established in 1986]]