The key word in the announcement that writer Brian Michael Bendis was leaving Marvel Entertainment and coming over to DC Comics was “multi-faceted.”
Bendis, one of the biggest names in comics, is going to be everywhere.
On the comic book side, Bendis comes to DC at a time when its brand is hot, fresh and the industry standard for superhero reinvention. The irony is, if Bendis were arriving at DC just a few years ago, during the days of the much-criticized “New 52” relaunch, it would have been seen as a savior move aimed at fixing something that’s broken. Instead, their comic books are the most popular they’ve been in years. This move makes it look like DC is not just satisfied with being a “Big 2” major player in mainstream superhero comics with Marvel — it wants to be the player.
