Digital strategy

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Social media marketing is crucial to any digital marketing strategy! Utilizing the right content for each platform is important to be as successful as possible.

This digital marketing landscape model will help you understand the digital marketing tools that are most likely to get more traffic, leads and sales.

Learn the 6-steps needed to craft a winning B2B Digital Marketing Strategy here.

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

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Higher education falls short in equipping graduates with the real-life digital marketing skills they'll need to succeed. Here are the skills that businesses covet most.

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarket

What makes for a good digital marketing strategy? #contentmarketing #digitalmarketing #SEO #SEM #socialmedia

Instagram is a popular marketing tool for businesses, especially due to its high engagement rates. But it can also be a confusing social media platform.