Business branding inspiration

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Choosing the right fonts for your brand is crucial as they play a significant role in conveying the desired message and evoking specific emotions. First impressions matter, and fonts are often the first thing people notice in your designs. They convey personality, mood, and professionalism. When you select fonts that align with your brand’s identity, […]

You're ready to get your business off the ground, but those early steps can feel like trying to find the light switch in a dark room…

How to Name Your Brand - A Step by Step Guide to Choosing the Best Business Name When you first start a business, the struggle to come up with the perfect name that’s agreeable to you and your audience can be overwhelming. Here’s my simple method for naming a business.

Having multiple versions of your logo can help uplevel your brand and keep your brand looking consistent across all platforms and media. Having various logos makes sure your branding is flexible and you won’t have to squish or stretch your logo to fit…

Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.

Learn how your small business can stand out in a saturated industry and differentiate itself from the competition.

Ready to choose your brand colors — but not sure where to start? Follow this 2-step approach and find the perfect colors for your brand and business.

Learn about the psychology of color and why you should never use certain colors in your branding. Find out what emotions each color evokes and how they can affect your customers' reactions.