Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second
with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.
Convenience channel
About 64.2 billion U.S. dollars were registered in
off-premise retail sales.
On-premise sales sales were lower at 45.6 billion dollars. While this is an increase from the large decline in 2020 due to the COVID-19 pandemic, it is still below pre-pandemic levels.
Convenience stores, one of the main channels in the beer market had sales totaling over 25 billion dollars in 2022. Premium beer was the top selling category with sales of over seven billion dollars. About half of all sales of domestic premium beer occur through the
convenience channel.
Domestic beer is king
In 2022, about 69 percent of
U.S. beer consumption was attributable to domestic beer. The Bud brand, which includes Bud Light was the
top selling brand of domestic beer with sales of over 6.4 billion U.S. dollars. Among
imported beer, Modelo was the preferred brand.
Craft beer
Until the pandemic, craft beer had seen a steady upward trend in its
share of beer sales in the United States. Craft's share of sales rebounded in 2021 as lockdowns ended but declined again in 2022, potentially due to cost of living increases and craft beer's typically higher price. Despite the decline,
retail sales of craft beer grew by nearly six percent in 2022, although they are still below pre-pandemic levels. Craft beer hasn't expanded its reach but it's consumer appear to be spending more on the beverage. It remains to be seen if craft can continue to make inroads to American beer drinkers.
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