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Pitch deck pointers_by_virginia_cha_2017
- 1. + ProfessorVirginia Cha 2017 Go ahead, copy this, use this. But attribute the photos. Pitch Deck Template
- 2. You have a great idea… You have a great team… You have a great business model… You need to build the MVP… how do you get support from angel/pre-seed investors?
- 3. Basic PPT Pointers for a Pitch Deck: Story Telling Structure & Content Visual Appeal Delivery
- 4. • Story Telling – “Storytelling skills and leadership are immensely important for the success of the founders: they need to make people follow them, rally around them, wanting to work for them or to buy from them. The founders need to instill passion in others.“ Scott Kupor, Managing Partner,
- 6. A pitch is not a lecture. Be brief, bold, and clear
- 7. Structure & Content Limit yourself to the most important content and lay out your pitch in a logical sequence You have only <10 minutes to tell your story – do *not* clutter it by trying to show everything in your bag of tricks 10 slides maximum. Do a Demo!
- 8. +
- 9. Answer for the audience – why are we here? Start with your story Your first slide is utmost important! You lose or gain interest right here. Why is this story compelling to you and to others? What problem do you solve? Who has this problem? Tell people you’re going to CHANGE something in this world, and why this change is going to impact many people Venture Story
- 10. + So What? 10 “We deliver lunches to schools directly so students can have healthy lunch choices without fuss.” Does the job, but does not answer the so-what question “Our children need healthy foods and our school canteens cannot fill this gap due to their mass model.” Better “It is the sweet memory of such perfect mornings that inspired me to find a new life purpose and pass on those good habits of simple healthy eating to my sons Raphael and Gaspard. But here I am, years later, living in a steel, 21st Century, glistening city, trying to cope with a hectic schedule, while keeping mom’s nurturing heritage alive. My kitchen? Nowhere near pristine, but always trying… I shake my head and clink my heels and tell myself: “Wait! I can do this!” “Good food every day is possible!” - I hear my inner voice begging me to believe that I can do this. Good Food. It's possible!” source: www.thenewluncher.com Typical pitch So What? Make it personal Personal appeal imprints the message
- 11. So what? Get people nodding that this is an important problem Describe a pain point in a way people connect with Don’t go overboard with charts and analysts data! Problem Statement (include market and opportunity size)
- 12. Describe your solution Use familiar references (“we enable everyone to be their own amazon.com”) Describe how you are positioned amongst your competitors Describe your targeted market and why your offer is differentiated/superior Your Solution & Competitive Landscape So what?
- 13. A demo/mockup is better Describe your minimum build – and how you plan to iterate Describe the resources necessary to build this MVP Minimum Viable Product or your Product description So what?
- 14. Describe your targeted customers; describe how you are going to get the first 100 customers Describe your ‘super fans’ – your first group of customers who will champion your cause Describe alliances and marketing strategies you need to achieve this Describe how these strategies will help you scale Avoid the “better mousetrap” answer on why people will use your innovation Go-to-Market So what?
- 15. Can consider putting this slide in front Include your advisors, mentors, coaches, angels CV of previous work/startups important here Remember – your purpose for describing you and your team is to de-risk this deal for the investors! So, don’t drag out all of your accomplishments – just those that matter for this venture. This pitch is not an ego trip for you. Your Team So what?
- 16. Very important content slide! What is the key hypothesis you’re testing? What specific actions will you take to acquire the initial group of customers to test this? Include key business measures: customer acquisition costs, profit margins, expected churn, etc. How do plan to test and validate your product or data showing traction So what?
- 17. Show a picture of a timeline of milestones
- 18. Remember – BBC: Brief, Bold, and Clear. Tell them what you want – Advice? Contacts? Network? Incubation support? Customers? Micro-funding? Partners? What do you want?So what?
- 19. Visual Appeal Consider Gill Sans; no clutter Guy Kawasaki’s Font Size Rule* *age of oldest person in the room/2
- 20. Understand the subtle meaning of colors Red is excitement, alert Green is growth Yellow is confidence, warmth, wisdom Purple is dignity, sophistication WhiteWhite iis professionalism, innocence, new Blue is trust, truth, justice Black is strength, authority Orange is action, optimism Brown is friendliness, warmth Grey is integrity and maturity color meaning suggested by http://slideshop.com/infographics/5-essential-tools-business-presentation
- 21. Delivery Deliver it with passion and conviction! Remember – they are investing in you and your ability to deliver the dream.
- 22. + What is the #1 Reason for Investors to invest? You are the message. Keep your PPT simple!
Editor's Notes
- http://www.flickr.com/photos/shutr/505866600/ CC Attribution License Lucy
- http://www.flickr.com/photos/timalamenciak/479780770/ CC Attribution-ShareAlike License Tim Alamenciak
- https://www.khanacademy.org/partner-content/pixar/storytelling/story-structure/v/video1a-fine
- http://www.flickr.com/photos/gcarvalho/389234178/ CC Attribution-NoDerivs License Gui Carvalho
- Photo source: http://www.writespirit.net/wp-content/uploads/old-images/martin-luther-king21.jpg
- http://en.wikipedia.org/wiki/File:Unclesamwantyou.jpg no copyright on the image.