Get your own 21 ways set! 21 ways sets are custom made based on the question formulated by the client. Starting with the research question, Marc Heleven / 7ideas comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation.