The document summarizes key takeaways from the SXSW conference. Some of the main topics discussed include: 1) The importance of designing technology with purpose and creating positive human experiences. 2) How collaboration between companies can drive innovation. 3) The value of not being constrained by audiences and taking creative risks. 4) The growing role of virtual and augmented reality. 5) How the rate of technological change is accelerating exponentially. 6) How cognitive computing is being applied across many domains to solve problems. 7) Emerging technologies like self-driving cars that are closer to widespread use than perceived. 8) How ubiquitous computing is already integrating technology into many aspects of life. 9) The growing role of robots and focus on
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Great content is rooted in your audience's natural language, delivering a great content experience, search discoverability, and engaging storytelling. Quality, informative content that educates, persuades, entertains, or converts content consumers is the way forward for content creators hoping to engage with their audience.
L.E.S.S. Stands for:
Language
Experience
Search &
Storytelling
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Publishing Production: From the Desktop to the CloudDeanta
The publishing landscape is evolving from a format-driven industry to a content-focussed one. As such our processes and technology solutions should adapt to meet these changing needs. This presentation looks at moving from a static desktop-based workflow to that of a collaborative cloud-based one.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Looking to maximize your return on ad spend and boost conversions for your business?
Want to start seeing significant increases in your Google Ads profits?
Sometimes the smallest improvements can make a big difference.
Come learn how to tweak your strategy to get the most gains from your Google Ads campaigns – in just three simple steps.
In this webinar, Corey Zieman, EO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately.
Your 3 Key Takeaways:
- Why using the digit '7' in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates.
- Keyword strategies to help you boost your paid campaign performance.
- Ways to increase conversion rates with laser-targeted landing pages using the most powerful keywords.
Watch us as we dive into some profitable Google Ads strategies that can be applied to any business type.
Whether you’re a service company, ecommerce brand, or local brick and mortar shop, these three simple steps are sure to help you increase performance, and profits.
Ready to take your Google Ads campaigns to the next level? Sign up for this webinar and get the tips and tactics you need to succeed!
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
Apple's next press event happens on Monday, March 21 at the company's campus in Cupertino, California.
We've already talked about what to expect, in our PPT but to recap: Apple is expected to announce a new 4-inch iPhone that combines the size of the iPhone 5S with features from the iPhone 6 and 6S. It will also supposedly be upgrading the 9.7-inch iPad, giving it updated internals, a Smart Connector, and Apple Pencil support imported from the iPad Pro. The Apple Watch may get some love in the form of new band colors and combinations, but rumors say not to expect a full hardware refresh just yet.
Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to share? What is the most effective way of delivering high quality scientific content? What platform is right for your library’s needs?
STAR Net is thrilled to host Jason Townsend, NASA’s Deputy Social Media Manager, for our upcoming webinar: Social Media Tips from NASA. Jason will pilot you through the universe of social media and share tips, advice, and lessons that he has learned from his experience directing some of the most-followed Twitter, Facebook, Instagram, and Snapchat accounts in the world. While your library’s Twitter account may not have 26.5 million followers, you will surely learn a few tips to help your library’s social media presence blast off!
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Multimedia refers to the combination and integration of different types of media such as audio, images, text, and video. The document traces the history of various media technologies from early cave paintings over 30,000 years ago to modern digital technologies. Key developments discussed include the printing press in 1455, newspapers in 1640, photography in the 1830s, movies in the late 1890s, television in the 1930s, home computers in the 1970s-80s, and personal media players in the 2000s. Throughout history, new electronic technologies have enabled storing and sharing various types of media content with more people.
Изготавливаем презентации для компаний, проектов, услуг, продуктов. СТАТУСНЫЕ «О компании» - визуальной форме рассказ о Вашем профессиональных преимуществах. В результате – утверждается статус и признание компании, достигается доверие к фирме, как к надежному и солидному партнеру.
ИНФОРМАЦИОННЫЕ «О продукте» - это прицельное сообщение о достоинствах и ценностях Вашего продукта/услуги, и перечень основных причин для гордости у покупателей по использованию Вашего товара.
ПРОЕКТНЫЕ «О проекте» – рассеять неизвестность, быть понятым, увеличить клиентов, познакомить и убедить участников или инвесторов данного мероприятия.
Презентация строительной компании Вильямс ГруппОльга Панфилова
Вильямс Групп одна из крупнейших компаний, которая сдает в аренду строительную технику и выполняет ряд строительных услуг.
Сайт компании: http://www.tk-williams.ru/
email: info@tk-williams.ru
Изготавливаем презентации для компаний, проектов, услуг, продуктов. СТАТУСНЫЕ «О компании» - визуальной форме рассказ о Вашем профессиональных преимуществах. В результате – утверждается статус и признание компании, достигается доверие к фирме, как к надежному и солидному партнеру.
ИНФОРМАЦИОННЫЕ «О продукте» - это прицельное сообщение о достоинствах и ценностях Вашего продукта/услуги, и перечень основных причин для гордости у покупателей по использованию Вашего товара.
ПРОЕКТНЫЕ «О проекте» – рассеять неизвестность, быть понятым, увеличить клиентов, познакомить и убедить участников или инвесторов данного мероприятия.
eMenu.kz — это интернет-сервис поиска и консолидации предложений по заказу и доставке еды.
Задача перед нами была поставлена вполне ясная: создать «продающую» презентацию объемом в одну страницу формата А3, чтобы ее сподручно было нести на встречу с потенциальным клиентом и можно было оперативно показать, не пускаясь в путешествие по слайдам Пауэрпойнта.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
RPA - The new era of robotics and beyondRaymond Koh
To understand robotics, let us take a brief look back at the beginnings and the progress made over
the past 60 years (see diagram, “Robotics timeline”).
This talk looks at the future of AR/VR and the new and intimate relationship between humans and intelligent agents that XR - the next generation of AR/VR, makes possible. XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both.
Tish Shute, Director AR/VR, Corporate Technology Strategy, Huawei
A talk from Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017.
XR is intelligent and interactive connecting real humans and physical objects with digital agents and entities. VR/AR will evolve into XR to become the future interface for Cloud Computing, IoT, Big Data, Prediction, Self-driving cars, Personalized Medicine, Robots, Drones, Cryptocurrency, Smart Cities, and AI. Social VR and AR will connect people in new and powerful ways but XR will connect the intelligence of people to the intelligence of machines in a space shared and understood by both. This talk will look at this new and intimate relationship between humans and intelligent agents.
http://AugmentedWorldExpo.com
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
The document discusses predictions for technology and society in the year 2026. It describes how the 1962 cartoon The Jetsons depicted a futuristic family living with flying cars and robots, and notes that many of the technologies shown have now been realized. The document also discusses predictions that robots will be able to perform more jobs by 2026, including medical procedures, manufacturing, and customer service roles. Some experts estimate nearly half of US jobs could be automated in the next two decades. The summary also touches on predictions that smartphones will have new capabilities like 3D holograms and wireless charging by 2026.
Top 10 Advance Technology in (2022).docxAdvance Tech
Advance Technology is an online journal of news and opinions. We have teamed up with tech experts to bring the most beneficial information this upcoming year.
Technology is a blog and video series designed to advance the technological world. Better known for its tech-enthusiast audience.
Technology is an online journal of news and opinions. Along with special projects on upcoming technology or general new technology trends, touches on the tech issues and related discussions.
https://advancetech.info/advanced-technology/
2008 vs. 2018: A Tech Odyssey - Louisville's Digital CrossroadsDavid Berkowitz
Presented at Louisville Digital Association's Digital Crossroads 2018, it covers the past ten years of emerging technology, including images, video, audio, podcasts, mobile barcodes, QR codes, the future of work, artificial intelligence, and related subjects, while looking ahead to see what we can learn going forward.
Design Careers in the Science Fiction FutureBill DeRouchey
What design challenges may exist when today’s junior designers are tomorrow’s design leaders? This extrapolates on current technology trends to speculate on what new design challenges may develop over the next 20 years, and how we can prepare ourselves for the unknown future.
Top 10 Emerging Technology in 2022.docxAdvance Tech
It's hard to believe that we're already nearing the end of 2020 - and with a new year comes new opportunities for businesses to adopt emerging technologies. But with so many options on the market, it can be tough to know which ones are worth investing in. In this article, we'll count down the top 10 emerging technologies that are expected to make a big impact in 2022!
here is always new and emerging technology. Some of it is mind-blowing and has the potential to change the world. Here are the top 10 emerging technologies in 2022
It's hard to predict the future, but that doesn't mean we don't try. In this article, we'll take a look at 10 different technologies that are emerging and could potentially have a big impact in the next few years. From Blockchain to quantum computing, these are the technologies you should keep an eye on!
https://advancetech.info/emerging-technologies/
Glimpses into the future of mobile devices, the internet, and more - updated ...Michael Harries
First given at Mobile Monday Sydney on 2 November 2009.
A thought provoking look at the forces affecting the future of the mobile internet.
(Let me know what you think.)
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
SXSW Interactive is an annual conference in Austin, Texas that focuses on technology, digital media, and related topics. The 2013 event saw over 30,000 attendees, up from 25,000 in 2012. Key themes included the emerging collaborative economy, smarter connected devices, grassroots innovation through 3D printing and crowdsourcing, the intersection of physical and digital experiences, wearable technology, online retail reshaping the in-store experience, and brands promoting their products. Notable demonstrations included gesture interfaces, NFC payments replacing QR codes, connected devices as part of the Internet of Things, Google Glass, life logging cameras, and branded activations from companies like AT&T, Samsung, Beats by Dre, Oreo and Gr
The document provides an overview of a potential future presentation on various topics including possible futures, STEEP factors (social, technological, economic, environmental, and political), and how enterprises might respond. It discusses expectations and spheres of knowledge, insights into future disruption, business responses, and brief biographies of the presenter.
This document provides a summary of trends in marketing, storytelling, and digital culture for Africa from Native VML's October 2016 trends report. It discusses how collaboration and new technologies are enabling creativity through tools that allow designers and developers to work together. Examples highlighted include a startup called Fuse that offers collaboration tools, and how augmented and virtual reality are providing new experiences through technologies like Magic Leap. The document also notes how drones are being used innovatively for advertising and how 5G networks may help address high data costs in South Africa.
An overview on Virtual Reality and the rise of the Metaverse and Qbit Technologies approach in contributing to create immersive worlds and experiences.
With the Internet we have built the basic infrastructure for our next dimension to live in. This dimension is the one of Virtual Reality.
This presentation highlights the main factors that are driving virtual reality towards mainstream market.
The presentation is dated May 2015.
Lalo Huber - El impacto de la Economía Digital - Econ2017Lalo Huber
The document discusses the impact of the digital economy on organizations. It describes how the digital economy is significantly transforming business models, industries, and the relationship between business and technology. Key trends discussed include the rise of platforms, on-demand services, data and analytics, artificial intelligence, robots, sensors, and new technologies like blockchain. The document also addresses how organizations must change their strategies, structures, processes and culture to adapt to the digital world.
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
This document provides a weekly industry update on COVID-19 from HostHavas in Australia. It summarizes that Australia is beginning to relax restrictions as the first phase ends. It notes changing consumer moods around both a desire to resume normal activities and economic anxiety. It previews findings from a Meaningful Brands study on how brands can be meaningful during COVID-19.
This document provides a summary of responses from various brands to the COVID-19 pandemic in the 3rd edition of an industry update. It identifies 4 main types of responses: 1) proactively adapting products and services, 2) addressing implications of lockdown such as anxiety and inactivity, 3) celebrating social connection amid isolation, and 4) repurposing media space for messages of support. Several brands are highlighted as examples for each response type. The document also discusses the ubiquitous language around COVID-19 and provides links to articles on how the advertising industry is adapting amid disruption.
This document provides a summary of responses from various individuals at HostHavas to the COVID-19 pandemic. It outlines four main responses that brands have taken: 1) Traditional governments partnering with progressive brands, 2) Health workers becoming celebrities, 3) Moving physical experiences online, and 4) Donating core competencies. For each response, several examples are given of brands and organizations that have taken actions aligned with that response. The document concludes with some recommended articles about brand responses during the pandemic. The overall purpose is to highlight different ways that brands have stepped up and reacted to the current situation.
This document provides a weekly update on COVID-19 in Belgium from Havas Media. It includes:
- A summary of Belgium's four-phase plan to end lockdown restrictions and reopen businesses.
- Key findings from a consumer sentiment survey in Belgium on shopping habits during lockdown and expected future purchases, including increased interest in local and buying less.
- Updates on major events in the lockdown timeline and reopening phases in Belgium.
- Expert opinions on the importance of empathetic communication and focusing on people during this time.
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The document summarizes the results of a 9th survey wave conducted in August 2020 regarding media usage and consumer behavior during the COVID-19 pandemic. Some key findings include:
- Podcast and online shopping popularity increased significantly compared to pre-pandemic levels and are expected to remain elevated post-pandemic. Younger people also upgraded gaming hardware and software more during the pandemic.
- Television and video streaming saw heightened usage during lockdowns but have since returned closer to normal levels. Sports viewing rebounded strongly once competitions resumed broadcasting.
- While online time decreased slightly on weekends, activities like news, videos, shopping significantly increased on weekdays compared to before the pandemic.
- Most consumers expect to maintain
The document provides an update on media consumption and consumer behavior during the COVID-19 pandemic from Havas Media Netherlands. It summarizes that media reach has returned to normal levels after initially increasing, though some channels like Instagram still see higher usage. Consumers are pessimistic about spending but value connecting with others. Industries like hospitality and transportation are seen as needing more support than automotive or finance. In general, consumers don't strongly judge industry responses to the crisis.
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
The document summarizes key findings from a survey on media consumption behaviors during the Covid-19 pandemic. Some key findings include:
- Media consumption remains higher than pre-pandemic levels, but many channels like live TV, video on demand, social media and video streaming saw declines compared to previous waves as people return to more normal routines.
- Confusion about Covid guidelines is high, especially among younger age groups, as more places reopen with evolving rules. Avoidance of public places continues to fall.
- Online spending remains higher than before Covid-19 while in-store spending is increasing, particularly for clothing and beauty products. People are less likely to delay booking holidays now.
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...mjenkins13
Join us for our next Greenville Hug event where we will explore Hubspot's Content Hub! During this session, we will break down in detail the Content Hub's features and use cases for marketers for creating & managing content. Hope to see you there!
Integrated Marketing: A Strategic Approach for Modern Marketersdmprachigupta
Integrated Marketing is a strategic approach that ensures all communication and messaging across various channels are cohesive and consistent, aiming to unify promotional efforts across traditional and digital platforms. This approach is pivotal in today's marketing landscape, fostering brand trust and loyalty through a seamless customer experience.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
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2. 1DESIGNING WITH A
PURPOSE
Cause-driven entrepreneurs, companies, and
platforms were at the forefront of SXSW.
The momentum was spearheaded by Casey
Gerald, cofounder and CEO of MBAs Across
America, who is shutting his organization
down despite its success to move toward
an open-source model. Meanwhile, Airbnb’s
Steve Selzer sparked an insightful discussion
about the future of human-centric design.
In a world that’s becoming more automated
and on demand, we need to design positive
friction back in to create more authenticity,
tolerance, and self-awareness.
3. 2GROWTH THROUGH
COLLABORATION
How do you scale success over time? Capital
One gave a frank talk about the importance
of communication and constant collision in
diffusing issues that might grind a project
to a halt. Taking collaboration a step further,
Lego and Cartoon Network shared how their
partnership spurs product development and
marketing on both sides, as they learn from
each other (and each other’s customers).
And why wouldn’t Google’s self-driving cars
and Trulia partner up to take you around the
apartments that you’ve marked as interesting?
Collaboration between players across industry
barriers offers infinite possibilities.
4. 3NOT GIVING A F**K
Bravery never ceases to inspire. Anthony
Bourdain, American chef, author, and TV
personality, was upfront about the fact that
he doesn’t pander to his audience and doesn’t
create his show Parts Unknown for the fans.
When asked in his interview, “Who are you
shooting for?” he responded: “We never
think about that. That’s the road to madness.
Otherwise, every week we would do a show
about barbecue. Ideally, people who watched
last week should not even be sure they are on
the right channel this week.”
This approach keeps Bourdain doing things
he might not otherwise (like his New York
Times bestseller Kitchen Confidential). He
offered a powerful reminder that comfort can
kill creativity—and that conviction can lead to
great ideas.
5. 4VIRTUAL REALITY
TAKES OVER
Virtual reality was everywhere in Austin. The
experience, primarily created with 360 cams,
is still in its nascent stages. It’s sometimes
buggy, sometimes out of focus, and always
requires you to be in a stationary position.
But the potential is here for brands looking to
innovate with truly immersive experiences. VR
has been designed to give users more control
over the story—which extends to a larger
theme we’ve been seeing in the industry.
The technology also has implications for
anyone dreaming of space travel. NASA and
MIT Space Systems Lab are working on a free
virtual reality experience of Mars. The team
plans to release the collaboration for Oculus
Rift, Google Cardboard, and Samsung VR
Gear, as well as for iPhone and Android. Down
the road, it could help train astronauts, but for
now it will help us take a trip of our own.
6. 5THE ACCELERATING
RATE OF CHANGE
The VC Steve Jurvetson gave a mind-blowing
talk about something we all feel but can’t fully
articulate: the rate of change in technology is
accelerating. Moore’s Law of doubling in speed
and halving in cost is now considered too slow
to explain changes in computing power.
Reusable rockets are allowing us to put more
low-cost satellites in orbit, which can be
used to bring broadband internet to every
square inch of the planet. This will bring
billions of people online, gaining access to
the information and tools that will drive the
global economy. And then there’s quantum
computing: with these “science fiction”
computers processing data at the speed
of light, we’ll be able to easily solve huge,
complex problems, freeing up both time and
money to spur innovation.
7. 6GOING COGNITIVE
From enterprises to governments, everyone is
looking to cognitive computing to solve hard
problems—like business analytics and human
immortality—faster than brute force computing.
Dag Kittlaus, the co-founder of Siri, is currently
working on VIV, which aims to be the open
cognitive platform for the world, letting you
talk to the entire internet and app ecosystem
in a natural language. Wired founder Kevin Kelly
predicted, “The next 10,000 startups will be
about: take X, add AI.” And Havas client IBM
engaged people’s imaginations with its
Cognitive Studio. The overall consensus: every
decision that can be computerized will be—
and we’ll continue to release more and more
control to our meta-selves, acting in the world
on our behalf.
8. 7THE FUTURE IS
CLOSER THAN EVER
It’s becoming increasingly difficult to
differentiate between hype and reality.
One thing that’s very real: self-driving cars.
According to the lead engineer of Google’s
self-driving car program, its vehicles have self-
driven over 1.3 million miles, the equivalent of
90 years of human driving experience. In fact,
the world’s first fully self-driven cars operate
better and safer than a human. And like a
human, the more these cars drive, the more
they learn and the better they become. Self-
driving cars will be on the road and in service
in three years, and one of the most likely mass
entry points is as a replacement to Uber.
But wait, that’s not all: Get ready for pilotless
planes and more automation across the board.
The future is right around the corner, and it’s
about to unleash shake-ups across human
behavior, society, and multiple industries.
9. 8SINGULARITY IS
ALREADY HAPPENING
Will technology eat the world, our jobs,
and ultimately us? This was a question
asked in many sessions this year. In a sense,
the singularity is already happening: the
singularity of function for our devices. As
product designer, futurist, and inventor Jared
Ficklin said: “It used to be the goal to get
one computer into every one home for one
thousand dollars. Now the idea is to get one
thousand computers into every one home.”
Our homes, offices, and wearables are already
a web of computers learning about the world
and us—and they’re doing it faster every year.
While many speakers emphasized the need
to keep tech in check, the overall mood was
naturally tech positive. Even as many jobs
will become obsolete, we’re quite sure that
humans will still find things to do.
10. 9YOUR LIFE WITH
ROBOTS, EXPLAINED
If you’re wondering when the robots are
coming, we can tell you now that they’re
already here. In fact, Hilton Hotels has
replaced registration desk workers with a
robot in a few locations. And this is just the
first step toward robots being a part of our
everyday life. In fact, this is expected to be a
$2 billion industry by 2025.
With this rise in robotics, we’ll see user
experience become a much larger focus in
the future. After all, in order to make live-
in robots palatable, we’ll need to make sure
they’re not annoying the humans. As we
continue to bridge the gap between tech
and advertising, we’ll be able to create better
experiences that are valuable, engaging, and
potentially life-changing.
11. 10CIVIC ENGAGEMENT
IN THE 21ST
CENTURY
Marking the first time in SXSW’s 30-year
history that a sitting U.S. president has given
a keynote, Barack Obama delivered a riveting
talk spanning privacy, internet culture, and the
emerging technology that’s rapidly changing
the nation.
Obama sought to engage modern digital
thinking to drive societal change and solve
government issues such as outdated IT
infrastructures, voting, and even climate
change: “The reason I’m here is to recruit all
of you. We can start coming up with new
platforms, new ideas across disciplines, and
across skill sets to solve some of the big
problems we’re facing today.” #ThanksObama
12. THANK YOU TO OUR
THOUGHT LEADERS
Toygar Bazarkaya
Randi Conner
Matthew Drengler
Janna Greenberg
Maggie Gross
Matt Howell
Larry Lac
Patricia Lopez
Hillary Meahl
Ambika Samarthya
Caitlin Schmidt
Sami Viitamaki
Kelsee Wadas