The document discusses strategic evaluation and its importance. Strategic evaluation involves collecting information to assess how well a strategic plan is progressing against its goals. It examines the bases of a firm's strategy, compares expected to actual results, and identifies corrective actions. Strategic evaluation is beneficial for organizations of all sizes as it provides feedback for future decisions and assesses performance relative to goals. Common techniques for strategic evaluation include gap analysis, SWOT analysis, PEST analysis, and benchmarking.