Relayfor Life

Beyond engagement:leadership, goals & organization. How companies can improve business success and growth listening to employees

An MRS members evening presentation brought to you by: Louisa Kiwana, Founder - Director @afroblush Chiderah Monde, Lead Consultant @ChiderahMonde

OpinionWay pour Feu Vert- L'impact de l'affaire Volkswagen sur l'image des centres auto Feu Vert / Novembre 2015

Résumé du bilan auto 2012 avec les 9 auto portraits thématiques et les grandes tendance de la communication auto 2013.

Jonas Lang, Senior Berater, forum! Marktforschung Vortrag auf der Email-Expo 2013 Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens: http://connected.messefrankfurt.com/de/

Precious Vodka aims to differentiate itself through unique and luxury packaging and design. It has won awards for its innovative diamond-shaped bottle and high-quality box packaging that displays the bottle like jewelry. The vodka is ultra-premium, 6 times distilled from grain and triple charcoal filtered. Each bottle includes a fully certifiable gemstone. Through research on competitors and packaging trends, a final diamond-shaped bottle and luxury box design was created to showcase the included gemstone and position Precious Vodka as the most innovative and conceptually different product in the market.

How a structured automotive aftersales development programme led to a 53% increase in service nett profitability, by challenging the status quo

In this report, we looked at the top 10 Automotive brands on Facebook in South Africa over the last quarter of 2015.

The document discusses research conducted on consumer perceptions of Audi vehicles. Online research on review websites and forums found that consumers generally view Audis positively and associate the brand with luxury, technology, performance and quality engineering. However, some criticized the multimedia interface as unintuitive. Social media research found passionate fans who see Audis as luxurious, fun to drive and see the R8 model as a dream car. This research helps provide insights into how consumers view Audi.

BMW conducted market research in Hong Kong to understand expectations for future cars. They interviewed 131 people and found that most want to own a car within 5 years and are willing to pay under HK$500,000. Safety and stability were the top concerns. Younger people preferred small cars while older individuals wanted luxury vehicles. The research suggests BMW launch a small car under their MINI subsidiary brand, which would appeal to preferences for affordable yet high-quality small vehicles.

This document provides an overview of contemporary brand management and Volkswagen. It discusses key concepts such as what a brand is, the difference between brands, commodities, and products. The document also covers brand positioning, brand analysis including identity, image, equity and personality. It provides an analysis of how Volkswagen uses advertising through its "Think Blue" campaign and recommendations for brand management. Appendices include background on Volkswagen, surveys on brand perceptions, and details on the "Think Blue" advertising campaign.

The diversity of South Africa is on one hand a treasure that should be preserved and people still do recognize its importance and carry forward their cultural values. On the other hand, the very same diversity is a challenge for policy makers, marketers, advertisers, government and other institutions that want to reach out to greater masses and those who look for scalability. However, the “mobile first” generation is the answer. The mobile revolution has introduced the people in South Africa to the power of social media, enabled them to open and operate bank accounts, helped them level their healthcare needs and now it is being used in many more avenues with greater possibilities. This report aggregates the current trends to showcase the possibilities. Further on, it challenges the designers and innovators by planting the Brainstorming Seeds that will grow on to become possibilities of tomorrow—to build a more prosperous and vibrant Rainbow Nation!

Accompagner les marques automobiles dans l’optimisation de leur communication : C’est l’ambition de l’observatoire Prism’Automobile, proposé par Prisma Media Solutions. Enrichi des feedbacks de sa première édition l’hiver dernier, l’observatoire Prism’Automobile, approfondit cette année, toujours en partenariat avec @Ipsosfrance, la notion de valeur en communication automobile et l’articulation des discours-prix. Selon Françoise Hernaez-Fourrier, Directrice du Planning Stratégique d’Ipsos ASI, les constructeurs automobiles vont exprimer 4 stratégies de valorisation publicitaire…

The document summarizes a presentation on BMW's brand strategy. It analyzes BMW's current "joy" campaign, brand positioning, and performance across various brand metrics. It identifies issues like weak performance perceptions and lack of appeal to some segments. It recommends strengthening performance marketing, tailored campaigns to better target women and youth, and accepting trade-offs to focus on the most lucrative segments.

South African culture is diverse due to influences from different immigrant groups who added aspects of their own cultures. Some key elements of South African culture include music traditions like Khoi and Western folk songs and instruments like the mamokhorong violin and ramkei guitar. Dance styles range from contemporary to classical ballet. Sports like soccer and rugby are popular, and holidays honor events like Freedom Day as well as important figures. Cuisine features foods like biltong dried meat, potjiekos stew, and koeksisters pastries. Christianity is the dominant religion.