Product Positioning PowerPoint Presentation Slides

The document discusses Dove's brand strategy and positioning. It aims to redefine beauty standards and empower women by making them feel more confident and optimistic about their natural beauty. Dove products are designed to nourish skin and hair from within in order to repair damage and strengthen hair, reducing hair fall and breakage. The brand also runs an educational self-esteem project to help young people improve their self-esteem.

The document discusses brand extension strategies used by Unilever. It defines brand extension as using an existing brand name to enter a new product category. Some key points: 1. Brand extension is a popular strategy that reduces new product costs and increases success probability by leveraging parent brand equity. 2. The brand extension process involves decisions around the parent brand, positioning, development, name selection, and sponsorship/advertising for the new product. 3. Successful extensions depend on maintaining a strong perceived fit between the parent brand and new product, while failures can dilute the parent brand image.

This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.

Meaning of brand management Brand attributes Brand image Elements of brand Brand ambassador About Unilever

Positioning involves placing a brand in customers' minds in a way that occupies a distinctive place in the target market. It is defined as what is done to the mind of the customer rather than what is done to the product. Effective positioning differentiates a brand in a way that delivers a valued, distinctive, superior, preemptive, and affordable benefit to buyers. Principles of positioning include being first to market or creating a new category. Positioning errors can occur if a brand is under positioned, over positioned, confused, or doubtful in customers' minds. Strategies include positioning by attributes, benefits, use, competitors, product category, quality, price, or target market. Perceptual mapping involves understanding customers' ideal product

This document discusses key aspects of developing an effective brand strategy, including establishing a brand vision, positioning, contract, and communication plan. It provides examples of brand visions, positions, and contracts for well-known brands like Disney, Walmart, FedEx, McDonald's, Apple, Google, and Toyota. The document also outlines metrics for measuring return on brand investment, such as brand awareness, contract fulfillment, customer acquisition and loyalty, financial value, and price premium.

Deviprasad Goenka Management college of Media Studies http://www.dgmcms.org.in/ Subject:BRAND BUILDING Lesson : Introduction to branding Faculty Name: Vishal Desai

This presentation summarizes product positioning and the product positioning process. It introduces key concepts of positioning such as identifying a product's attributes and determining its place in the market based on customer needs and competitive pressures. The presentation also outlines the steps of the product positioning process, which includes defining the market, identifying product attributes, understanding customers and competitors, determining the product's market share and mind share, and examining the fit with the target market. Approaches to positioning discussed are using product characteristics or customer benefits, and price-quality approaches.

This document discusses strategies for branding new products and developing a branding portfolio. There are three main branding strategies: individual brand names, a corporate umbrella name, or a sub-brand name. A "house of brands" strategy uses individual brands while a "branded house" strategy uses a corporate umbrella name. Brand portfolios include flagship brands, cash cow brands for profitability with low marketing, low-end entry brands, and high-end prestige brands. Brand extensions, like line extensions or category extensions, can improve new product success but risk brand dilution. Developing the right branding strategy is important for introducing new products and building a brand portfolio.

Are you looking for a way to promote your brand? Then we can help. With our well researched and designed branding PowerPoint presentation slides, you can highlight each aspect of branding easily. Using our brand advertising PowerPoint templates middle-level manager can demonstrate positioning of their brand to a top management. This business marketing presentation comprises slides on business focus, need for the new product, companies competitive landscape, strategic brand positioning, brand development, brand positioning, brand communication. It also covers budgeting, value addition due to branding, promotional strategies and techniques to bring your brand performance under the limelight. If you are planning to give a PPT presentation on company branding, brand awareness, brand loyalty, brand name, brand management, brand valuation, brand positioning, branding strategy and business branding then you can use the same product branding PowerPoint presentation deck. In case you want customized designs, our whole team is ready to help you out. What are you waiting for? Quickly download our branding PowerPoint presentation template.Encourage acts that benefit everyone with our Branding PowerPoint Presentation Slides. Be able to do good for the community.

This is an introduction to branding for people that have had little exposure before.It looks at branding basics, compares marketing to branding, and briefly looks at successful marketing tactics. It also covers the elements of a marketing plan.

Fast Moving Consumer Goods FMCG Presentation on Local brand.. Launching new product of existing brand

This document provides a positioning map for cosmetic products. It maps products based on their utility/performance and price point, positioning some products as premium with both high utility and performance but also higher prices, while others are positioned as more pocket friendly with lower prices but also potentially lower utility and performance.

The document discusses the importance of having a clear marketing strategy for a business. It notes that a marketing strategy should define the company's objectives and strengths, involve all staff, and provide direction so the whole company is working towards the same goals. It also recommends conducting marketing research, considering affiliate marketing and outsourcing sales to help grow the business. The overall message is that any company needs a marketing plan and strategy to avoid inconsistency and achieve its ultimate objectives.

Generic Brand Repositioning Strategies 1. Image repositioning. 2. Product repositioning. 3. Intangible repositioning. 4. Tangible repositioning.

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Brand identity is a unique set of associations that a brand strategist aims to create to represent what the brand stands for and the promise it offers customers. It provides direction for the brand and is central to its strategic vision. There are four common traps for brand identity - focusing too much on brand image, position, external factors, or product attributes alone. An effective identity considers different elements of the brand as a product, organization, person, or symbol to create a stronger identity. Critical supports provide evidence for why the brand is better than alternatives.

Branding is a must for small businesses and well as for big companies, use the Company Branding PowerPoint Presentation Slides to create a positive perception of your company brand. This helps to showcase the unique identity of your business. Corporate identity PowerPoint complete deck provides a set of layouts like positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Building a brand helps you to create trust with your target customers, it creates brand loyalty. Additionally, the corporate branding PPT slide can portray related concepts such as brand architecture, brand management, brand orientation, employed branding, market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management, etc. Download the business branding presentation template to make an impressive presentation that can streamline your branding process. Find bargains by the dozen with our Company Branding PowerPoint Presentation Slides. Discover an array of exciting deals.

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