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Presentation tips
- 1. Presentation Tips The chart below corresponds to the tips on dynamic presentations learned from Steve Jobs. You can access the link to this slideshow here: http://www.forbes.com/2009/10/08/steve-jobs-presentations-technology-meetings-09-tips_slide.html What does the text say? What does it mean? Why does it matter? Slide 2: Plan in the analog world As you can see from the description, planning is critical. It is important to plan out what you need to do in your presentation before you ever begin to build it. Planning matters because even the best of ideas will fail without a solid plan! Slide 3: Create Twitter Friendly Headlines The concept of Twitter friendly headlines means that you understand your goal and the information presented enough to summarize/encapsulate it in such a way as to capture the attention of your audience. This is all about audience awareness! Your presentation needs to deliver ideas in immediately understandable “chunks” of information. It matters because communicating your ideas to your audience is the entire point of giving a presentation! Slide 4: Introduce the Antagonist In the business world and in the market place, it is important to have support. A great way to get support is to define a common “enemy” so that your supporters can define whose side they are on. For the purposes of any presentation, recognizing your audience’s need for understanding your ideas in the form of a story is a GREAT way to gather and maintain interest. What ways can you add dramatic interest to your presentation? Slide 5: Create Visual Slides The importance of visuals has to do with the way the human brain processes information. When you create your presentation, you want to take advantage of the way your audience learns. So take a tip from Steve Jobs and pair images with LIMITED text. (Limit visual clutter!) Slide 6: Practice, A LOT It is impossible to understand the importance of practice when it comes to presentations. Your presentation should seem effortless to your audience and the only way to make that happen is to rehearse. You wouldn’t want to watch a play or a TV show where the actors had not spent hours in rehearsal. If they forgot their lines, fumbled the punch lines, or wandered around aimlessly, you would lose
- 2. patience with watching. Slide 7: Obey the 10 minute rule This means it is important to remember your audience! Almost everyone loses their ability to concentrate after about 10 minutes. Therefore, either your presentation needs to be short and to the point, or you need to break up how the audience is experiencing your presentation. The example given in the slide show is that Steve Jobs changed how the audience was receiving information every 10 minutes by alternating talking with video, demonstrations, or guest speakers. Slide 8: Make numbers meaningful Whenever you need to show numbers to your audience, those numbers have to be put into a context the audience can understand. This matters because most people have no concept of huge numbers. If I tell you that 10 trillion bottles of water are used around the world every year, that doesn’t mean anything to you. But if I put that number in context, by creating a visual for you such as showing you a picture of 10 trillion bottles lined up and going around an image of the globe repeatedly, you will understand it better. Slide 9: Reveal a “Holy Smokes!” moment A Holy Smokes! Moment is the part of a presentation that people will remember and be talking about long after the presentation is over. A Holy Smokes moment in a presentation matters because this is the ONE THING that your audience is going to really take away from your presentation. The Holy Smokes moment is like the climax of a great book or movie. It is the part that really sticks with you over time. Slide 10: Sell dreams, not products Although your presentation may not intend to sell anything, this idea means that YOU should be passionate and enthusiastic about the material you are presenting. Passion and enthusiasm matters in a presentation because your audience will not care about your ideas or your message if you present it with no emotion. What would be more effective? A robot giving a motivational speech in monotone or a dynamic and emotionally moving speech from someone you care about?
- 3. Slide 11: Have fun You have to be having fun to engage your audience. Having fun during your presentation matters because it will keep your audience interested in whatever you have to say!