How to Write Clickass Presentations that Convert
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LinkedIn SlideShare keynote author Barry Feldman shares his secrets for writing presentations that convert viewers to leads.
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How to Write Clickass Presentations that Convert
- 1. HOW TO WRITE Clickass PresentationsTHAT CONVERT
- 2. Who,What&Why
- 3. Whodoyouthinkyou’retalkingto? Can you describe your reader in detail? You need to know what keeps him or her up at night.
- 4. Success=? Establish an objective. What will your measure of success be?
- 5. Click here to RESERVE YOUR SPOT HERE Watchthislesson presentedlive
- 6. Developyourvalueproposition. Be ready to answer why, why, why. Articulate precisely how you can deliver life-changing value.
- 9. Createalistofquestions. Give your research a sense of purpose. Make a list of items you need to know more about.
- 11. Doresearchintherealworld. Listen, read, watch, observe. Take advantage of the greatest market research tool ever: social media.
- 13. Tuneintoexperts. Who knows the turf best? Pick their brains. Take notes. Make connections.
- 15. Makealist. Outlines will help. List the primary and secondary points you want to cover.
- 16. Research hacks Amazon book Udemy course
- 17. Prioritize. Order your messages. Musts. Details. Background material.
- 18. TitleorHeadline
- 19. Writeanirresistibletitle. Uncover the benefit. How to _________________________.
- 20. H-E-A-D-L-I-N-E-S. Grab my cheat sheet. Watch the brief video.
- 21. http://feldmancreative.com/2015/10/headlines-9-letter-cheat-sheet-writing-winner-every-time/ > Get this stuff 9 Unforgettable Tips for Writing Headlines that Work
- 23. WritingYourDeck
- 24. Beperfectlyclear. What led your audience to your presentation? Connect the “before” to the “now.” Don’t let cleverness trump clarity.
- 25. Clever vs. Clear And the winner is… clear.
- 26. Openwithempathy. Show readers you get them from the get-go. Visualize the reader’s head nodding.
- 27. Stayfocusedonthereader. Your reader isn’t just who you’re talking to. He or she is who you’re talking about.
- 28. Don’tassumetheyknowwhatyoudo. Remember you’re the expert; not the reader. Great teachers simplify stuff.
- 30. Overcomeobjections. Anticipate the “Yes, but…” response. Speak to each of these.
- 32. Includepersonalstories. People like to read about people. Give them characters to relate to.
- 34. Usestatsandfacts. Enhance your argument with objective data. Find credible sources and cite them.
- 36. Offerexamples. Examples add substance and cred to your story. They make it more interesting too.
- 38. Style
- 39. oil Writeinfirstandsecondperson. “You” and “your” are powerful words. Generic labels and company names are not.
- 40. oil Invokeemotions. Decisions are based on emotions. Touch them.
- 41. oil
- 42. oil Writeconcisely. Slides should be easy to consume. Keep them brief. Aim for a singular idea.
- 43. oil
- 44. oil Activateyourcopy. Verbs give your pitch power. Adjectives often interfere.
- 45. oil
- 46. oil Havefun. Your copy stops working when it feels like work. Have fun with your copy and it’ll be fun to read.
- 47. oil Usehumor. Lighten up. You don’t need to be a comedian. Be yourself.
- 48. oil
- 49. oil Declutter. Edit ruthlessly. Find the fat and chop it.
- 50. Conversion
- 51. oil Deliverareasontorespondnow. You’re seldom going to transform a reader’s beliefs. Your real goal is to get them to act now.
- 52. oil Offerexclusivity. Inspire greater desire. Make your offer exclusive or limited.
- 53. oil Callforaction. Tell the reader what to do next. Be specific.
- 54. oil
- 55. oil Removerisk. When you can remove risk, do it. When you can’t, reduce it.
- 57. Click here to RESERVE YOUR SPOT HERE Joinuslive andsavebigon: SLIDESTHATSELLPresentedbyEugeneCheng
- 58. Go forth and clickass. www.feldmancreative.com