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Digital Marketing workshop
- 1. Four Day Workshop On Digital Marketing : New Dimensions 10, 11 & 12, 13 October, 2014 A real world guide to understanding social media and using it to grow your business: • Generate leads • Connect with customers • Expand your market reach • Create lifelong customers DigitalMarketing Workshop Facebook® …YouTube™ …LinkedIn® …Twitter™ …so how Do you make all this social media stuff work for you?
- 2. You’re invited to attend… The Digital Marketing Workshop Fast facts: 1+ billion: Number of Facebook® users 300+ million: Number of LinkedIn® users worldwide 500 million : Number of Tweets created each day More than 1 billion: Unique visitors on YouTube™ every month. These numbers change almost daily. Looks like this social media thing is here to stay for the long haul, wouldn’t you say? Ready to get of the social media sidelines and into the game? Get a road map for making Money using social media Description : Take a plunge into the world of Social Media Marketing and learn how to formulate and implement a successful marketing strategy with afaqs! Campus, a 4 Day Workshop on 10, 11 & 12, 13 Oct, 2014 at Accurate Institute of Management &
- 3. Technology. The Workshop is a deep dive and hands-on experience where you will learn ways of using social media platforms–like Facebook, LinkedIn, Twitter, YouTube, Blog etc.–in detail. Session Highlights: 1. Display Advertising : Online mkt concepts, Ad Formats, Ad inventory, Ad networks, Ad budget, Effectiveness, Group assignments. 2. Search Advertising : Search mkt, pid search mkt, Google AdWords, Search stategy, Group assignments. 3. Social Media Marketing : Social media and brands, Leveraging platforms, Content planning, Best practices, Group assignments. 4. Mobile Marketing : Beyond SMS, New mobile landscape, WAP & APP, Voice platforms, Mobile Ad networks, Targeting possibilities, QR codes and augmented reality. Social Media MARKETING Strategy The art and science of Story-telling Blogging for brands Leveraging the power of Twitter Using LinkedIn for business Using Facebook for MARKETING YouTube for brands Demystifying other Social Media Platforms
- 4. Accurate Institute of Management & Technology incorporates the overall openness of the culture in Delhi-NCR, taking into consideration the opinion of its stakeholders. In response to the growing requirement of employable management graduates and post-grads, Accurate has been on the forefront whether it’s the strategic alliance with Autodesk, to provide the best and the latest software, or providing global exposure to the students, to make them global managers. The objective of the program is to impart management education in a conducive environment so as to prepare the student to be equipped to deliver from day one. The Institute has made rapid strides in many spheres of activity within a short span since inception. The Institute has evolved into a fully functional corporate academy with the aim to prepare students to take on the corporate challenges from day one, by making them more employable, and have the capability to respond to the fast changing requirements of the industry in the context of Indian business environment With the mushrooming growth of Management Schools in Delhi and the National Capital Region, the decision to select the best B-school becomes an extremely important career decision, clear objectives and focus to the needs of future can only be the guiding force. The concept of management education provides solutions to the complex problems, faced by industry. AIMT has been continuously upgrading its resources for the students who are groomed in a truly inter-disciplinary environment, which has led to its considerable recognition as a centre for excellence in the areas of management, IT, training and research. The workshop is an attempt to bridge institute industry gap.
- 5. Resource Person Mr. R. P. Singh CMS Asia Chair, Digital Marketing Evangelist, Speaker, Mentor & Coach, CEO - Sirez Group New Delhi Area, India Marketing and Advertising Current 1. Content Marketing Summit Asia, 2. Sirez Group, 3. Afaqs Campus Previous 1. Ogilvy & Mather, 2. Starcom MediaVest Group, 3. GroupM Background Summary • 14 years in Digital Marketing across APAC & Middle East. • Digital Marketing Trainer at afaqs Campus & Digital Marketing Academy India delivering Digital Marketing Education in India. • Columnist in ClickZ, the leading Marketing news platform • Mentored "The Curious Digital Marketer" book by afaqs! • Visiting faculty at leading B Schools in India • Conference Chair for CMS Asia, a premier Content Marketing Summit across Asia
- 6. Chair Person Dr. Rajeev Bhardwaj, Executive Director 9711005988 Conveners: Prof. Vinay Jha: 9999718576 Prof. Arun Kumar Singh: 9818010980 Prof. Mukesh Sehrawat: 8527890797. Prof. Ripudaman Gaur 9811218414 It’s easy to enroll! Program fee: Rs. 2,000/- per participant. -mail: Accurate Institute of Management and Technology, Plot No. 49, K P – III, Greater Noida. (U.P) www.accurate.inBye 1.2.3.