The document discusses design thinking, including its definition as a creative problem-solving approach using specific tools and methods. It outlines the process of design thinking, including understanding the problem, observing users, visualizing solutions, evaluating prototypes, and implementing ideas. The document uses IDEO as a case study, outlining its design thinking methodology and challenges in scaling the approach. It concludes that design thinking is helpful for "wicked" problems and that its future relies on empowering creativity and integrating design into business strategy.
Design thinking is a method for solving complex problems and creating new ideas that combines multidisciplinary teams, a creative space, and an iterative approach. It involves empathizing with users to understand their needs, defining the problem, ideating potential solutions, prototyping ideas, and validating solutions with users. The process is iterative, with learnings applied between each stage to develop innovative and user-centered solutions.
This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
The document summarizes IDEO's Human Centered Design Toolkit, which is an open-source resource provided for free to help organizations better understand community needs and develop innovative solutions. The toolkit consists of a 3 step process - Hear, Create, Deliver - to conduct field research, gain insights, and create and test prototypes. It is intended to be flexible and allow for customization based on each user's situation. The toolkit is currently in its second version and is being improved based on user feedback.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
This document provides an excerpt from slides for a 2-3 day professional training on design thinking and innovation management. The slides cover the basics of design thinking, including its origins and nature, how it is portrayed in the media, and how it relates to strategic thinking. Design thinking is presented as a way to take an outside-in perspective focused on customer needs and experiences to drive value creation and innovation. The training is intended to help participants better understand design thinking and apply it to innovating without unrealistic expectations. The facilitator also provides strategy advisory and training on other topics beyond design thinking.
The document discusses materials from a design thinking course and workshop hosted by Touch360 on front-end innovation and human-centered design, including topics around understanding users, integrating human factors into product development, and communicating between humans and machines. The presentation covers strategies for innovating products and experiences through a human-centered design approach focused on understanding user needs. It provides examples of how understanding human cognition and emotions can be applied to optimize products and interactions between humans, machines, and integrated systems.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
Design thinking is a process for creative problem solving that involves empathizing with users, defining the problem from their perspective, ideating potential solutions, prototyping ideas, and testing them with users. The process helped Airbnb transform by having employees experience being travelers and capture quality photos for hosts. They experimented with small, non-scalable changes like switching from stars to hearts for ratings, which increased engagement by over 30%.
This document discusses design thinking from the perspectives of a graphic designer, business experts, and business school deans. It describes Bruce Mau's "Massive Change Exhibition" and how it framed design as shaping the world. Business advisor Daniel Pink and author argues design thinking relies on right-brain abilities and will be important in the future. Roger Martin, dean of Rotman School of Management, believes design thinking can provide a competitive advantage and business education should incorporate its principles of abductive reasoning.
Design thinking is a process that uses four foundational practices: empathy, ethnography, abductive thinking, and iterative user testing. It involves comprehending user needs through observation and testing prototypes with users to iteratively design solutions that are user-centered. The stages of design thinking are comprehension, definition, ideation, prototyping, and evaluation.
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
What's the one thing that will transform the way you think? Design Thinking. The startups, trailblazers, and business mavericks of our world have embraced this process as a means of zeroing in on true human-centered design.
Design Thinking is a methodology for innovators that taps into the two biggest skills needed in today’s modern workplace: critical thinking & problem solving.
Of course, if you ask 100 practitioners to define it, you’ll wind up with 101 definitions.
Pete Sena of Digital Surgeons believes that Design Thinking is a process for solving complex problems through observation and iteration. At its core, he describes it as a vehicle for solving human wants and needs.
Minds are like parachutes; they only function when open. Thomas Dewar was a Scottish whiskey distiller.
Communicating ideas or insights is often the hardest part of the design process. And PowerPoint and Excel spreadsheets are limited in their ability to do this. But the communication tools used in Design Thinking—maps, models, sketches, and stories—help to capture and express the information required to form and socialize meaning in a very straightforward, human way.
The Five things that all definitions of Design Thinking have in common:
1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5 - Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.
Pete describes what he refers to as the “Wheel of Innovation” as a process that continuously focuses on framing, making, validating, and improving on your concept. Be it as small as a core feature in your product down to the business model and business idea itself.
Design is about form and function, not art.
What are the business benefits for Design Innovation?
IDEO started an idea revolution when they coined this phrase DESIGN THINKING. Organizations ranging from early-stage startups up to Fortune 50 organizations have capitalized on this iterative appr
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
“companies are accelerating efforts to change their cultures, foster innovation, and serve customers more effectively. Innovation, or "design thinking," is, we believe, something truly important and enduring”
Introduction to reasoning and design thinking.
Reasoning is associated with thinking, cognition, and intellect.
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices.
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
A fast-forward tour about Design Thinking by webkeyz.
How design thinking differs from scientific thinking? Why to use it? When to use it? And how design thinking can impact your life?
Design Thinking is a methodology that uses a human-centered approach to solve complex problems. It involves 5 stages: empathizing to understand user needs, defining the problem, ideating potential solutions, prototyping solutions, and testing prototypes. The document then provides details on each stage, including techniques like empathy mapping, brainstorming, prototyping, and usability testing. The goal is to develop solutions to problems by understanding human experiences and testing ideas iteratively.
The document discusses the differences between design and innovation. It states that while people often confuse the two, design is more tactical and focused on specific products or services, while innovation is more strategic and has a broader scope and longer timeline. The document outlines design thinking principles without specifying a rigid process, noting that design is best done with light processes or frameworks. It also discusses the interplay between product management, engineering, and design, noting they are distinct but interrelated functions in developing and delivering value to customers. The conclusion is that understanding the relationship between design and innovation is more important than any fixed design methodology.
The document outlines the 5 key stages in the design thinking process: empathize, define, ideate, prototype, and test. It describes each stage in detail. Empathize involves understanding users through observation and interviews. Define brings clarity to the problem based on user needs. Ideate focuses on generating many creative solutions through brainstorming. Prototype creates artifacts to test possibilities. Test gets feedback from users to refine solutions and further learn about the user. The overall process is presented as human-centered, iterative, and solution-focused.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Design thinking is not “us versus them or us”, but on behalf of them. It’s close to user’s experience and mind. Let’s Design thinking, before development leads to a dead end.
Lesson 2 - INNOVATION AND DESIGN THINKING_2024.pdfruvabebe
Design thinking is a human-centered approach to innovation that draws from design methods and focuses on empathizing with users, defining problems based on user needs, ideating solutions, prototyping ideas, and getting user feedback to iterate on designs. It involves three key spaces: desirability from the user perspective, feasibility in terms of technical possibilities, and viability regarding business needs. The design thinking process emphasizes empathy with users through observation and engagement to understand user needs, defining problems based on pain points, ideating many solutions through brainstorming, prototyping ideas, and testing prototypes with users to iterate on the design.
Design thinking is a process centered around understanding user needs through methods like observation and interviews to define problems and generate innovative solutions. It is an iterative process involving prototyping ideas and testing them with users to refine solutions. Organizations use design thinking to develop more user-centered products and services that better meet customer needs and reduce risks, which can lead to increased profits and differentiation from competitors. The Stanford design thinking process involves the phases of empathizing, defining, ideating, prototyping, and testing to manage projects with a user-focused approach.
This document discusses design thinking and its processes. It defines design thinking as a human-centered approach to innovation that draws from design methods to address complex problems. It outlines some key aspects of design thinking, including that it is a non-linear process that involves empathizing with users to understand their needs, defining the problem from their perspective, ideating creative solutions, prototyping ideas, and testing prototypes with users for feedback. The document provides examples of how design thinking has been applied to solve problems in healthcare. It also discusses some debates around design thinking, such as criticisms of its focus on processes over outcomes and arguments for and against brainstorming techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Rapid Prototyping Learning Launch
Visualization Journey Mapping Value Chain Analysis
Customer Co-Creation
Assumption TestingConcept DevelopmentBrainstormingMind Mapping
8
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Rotman Magazine Fall 2011 / 17
WHEN DESIGNER HUGH DUBBERLY asked Tim Brennan of Apple’s
CreativeServicesgrouptodefinedesign forhisbook, How Do You
Design?,Brennandrewthe followingpicture:
While many business people appreciate the power of design,
a formal process for its practice has been elusive; until now.
by Jeanne Liedtka and Tim Ogilvie
Designing for Growth:
A Tool Kit For Managers
? $
Design, this drawing asserts, is simply magic – a mysterious
no-man’s land where only the brave dare tread. Such a definition
mocksthe ideathata formalprocesscouldpossiblyexist fornavi-
gating itsmanyhairpin turns.
Our advice: don’t be put off by Brennan’s view of design.
Design has many different meanings, and the approach we will
describe here is more akin to Dorothy’s ruby slippers than to a
magicwand:you’vealreadygotthepower;you justneedtofigure
outhowtouse it.Can the averagemanagerbe transformed into
the next Jonathan Ive? No more than your local golf pro can
turn you into Tiger Woods. But can you improve your game?
Without adoubt.
If Managers Thought Like Designers
Whatwouldbedifferentifmanagersthoughtmorelikedesigners?
Wehave threewords foryou: empathy, inventionand iteration.
4640 16_21.qxp:Layout 1 7/26/11 1:00 PM Page 17
Designalwaysbeginswithempathy–establishingadeepunder-
standing of those for whom you are designing. Managers who
thought likedesignerswould consistentlyput themselves in their
customers’ shoes. We all know we’re supposed to be ‘customer-
centered’, but what we’re talking about is deeper and more
personal than that: trueempathyentailsknowingyourcustomers
asrealpeoplewithrealproblems,ratherthanastargetsforsalesor
as a set of demographic statistics around age or income level. It
involvesdevelopinganunderstandingofboththeiremotionaland
their ‘rational’ needsandwants.
In addition,managerswho thought likedesignerswould view
themselvesas creators.Forallourtalkaboutthe ‘artandscience’of
management, we have mostly paid attention to the science part.
Taking design seriously means acknowledging the difference
betweenwhat scientistsdoandwhatdesignersdo:whereas scien-
tists investigate today to discover explanations for what already
is, designers invent tomorrow to create something that isn’t.
Powerfulfuturesarerarelydiscoveredprimarilythroughanalytics.
Theyare,asWalt Disneyoncesaid,“Createdfirst inthemindand
next in theactivity.”
Finally, design insists that we prepare ourselves to iterate our
way to a solution, somanagerswho thought like designerswould
view themselves as learners. Most managers are taught a linear
problem-solving methodology: define the problem, identify vari-
ous solutions, analyze each, and choose the best one. Designers
aren’t nearly so impatient – or optimistic; they understand ...
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
This document provides an introduction and overview of design thinking. It discusses that design thinking is a methodology used by designers to brainstorm and solve complex problems through innovative solutions. It involves an iterative process of empathizing with users, defining problems, ideating solutions, prototyping, and testing. Design thinking draws on both analytical and intuitive thinking and can be applied across many fields and professions to address user needs and resolve problems in a solution-focused manner. The document outlines the key stages and features of the design thinking process.
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
This document provides an overview of a human-centered design workshop. It begins with an agenda that includes context, characteristics, an example, and analysis of human-centered design. It then discusses five design decision styles - unintended design, self design, genius design, activity-centered design, and empathic design. The document presents the key characteristics of human-centered design as iterative, empathic, systemic, and collaborative. It provides an example of human-centered design applied to improving anemia treatment. It analyzes criticisms of human-centered design and ways it can continue to evolve, including participatory and society-centered approaches.
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
Solonia.Teodros_Introduction to Design Thinking.pdfYellowExperiments
This document provides an introduction to design thinking. It discusses design thinking as a solution-based approach to problem solving that draws on logic, imagination, intuition and systemic reasoning. The document traces the history and evolution of design thinking from the 1960s onwards. It outlines core concepts like design thinking as a process, practice, method and mindset. The document also describes how to apply design thinking using common frameworks and tools to help solve problems and drive innovation.
A Primer For Design Thinking For Businesssean carney
Design thinking is a human-centered problem-solving methodology that involves 6 key stages: empathy, define the problem, ideate, prototype, test, and iterate. It is focused on understanding user needs through observation and collaboration. The goal is to generate innovative solutions to problems by going through these stages in an iterative process, with an emphasis on prototyping ideas and gathering user feedback.
Design Thinking & Re-imagining the role of HRVikram Bhonsle
Let`s take a look at the applications of the "Design Mindset" in tackling modern day people conundrums. How can HR use design thinking to redefine and reshape HR strategies and processes to cater to a demanding and advanced workforce. A look also at select organizations who have carried this successfully and the business benefits.
In case you require instructor notes, do send me an email to bhonslevb@gmail.com
This document provides an overview of design thinking and related tools. It begins with definitions of design thinking, describing it as a problem-solving methodology that prioritizes understanding user needs and prototyping solutions. The document then outlines the typical design thinking process of understand, ideate, prototype, and test. Several tools used in design thinking are explained, including empathy maps to understand user perspectives, customer journey maps to map the user experience, and emotional maps to understand user emotions. The document also profiles some key figures in promoting design thinking such as Tim Brown and discusses how companies like McDonald's have adopted aspects of design thinking.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
This document discusses value proposition and design thinking. It provides an overview of the value proposition canvas and its three kinds of fit. Design thinking is defined as a human-centered approach to innovation that draws on design tools to meet user needs, business requirements, and technology possibilities. The document outlines the non-linear process of design thinking and provides examples of tools used in it, such as mind maps, rapid prototyping, and customer journey maps. It also provides examples of how companies like Airbnb and digital learning platforms have used design thinking.
Artificial Intelligence (AI) is revolutionizing the field of architectureMostafa Abd Elrahman
Artificial Intelligence (AI) is revolutionizing the field of architecture,
offering new tools and techniques to enhance the design process. This
introduction explores the potential of AI in architectural design, from
ideation to optimization, and how it is reshaping the role of the modern
architect.
The Ultimate Logo Design Checklist for Entrepreneursilluminz
Unlock the perfect logo for your brand with our logo design checklist. Essential tips and steps to create a standout logo for entrepreneurs. Start now! https://www.illuminz.com/blog/logo-design-checklist
Humans have long had a complex and dynamic relationship with the natural worldMostafa Abd Elrahman
Humans have long had a complex and dynamic relationship with the
natural world. We are an integral part of the natural ecosystem, yet our
actions have profoundly impacted the delicate balance of our environment.
Pranay Mhatre Introduction cum PortfolioPranay Мhatre
Skilled User Experience Designer with 9.5+ years in UX/UI design, blending creative ingenuity with technical expertise. Specialized in user research, wireframing, prototyping, and creating intuitive user interfaces. Holder of a Bachelor of Science in Animation & Visual Effects [Assessed and Matched with Australian Qualifications Framework (AQF)] and a Post Graduate Diploma in IT Project Management (with specialization in Business Analysis). Proven ability to lead teams, manage stakeholders, build BRDs from scratch and deliver user-centric solutions for web and mobile applications.
Introduction to Vertical Cities Vertical cities are high-density, mixed-use ...Mostafa Abd Elrahman
Introduction to
Vertical Cities
Vertical cities are high-density, mixed-use urban developments that are
built upwards rather than sprawling outwards. They offer a sustainable
solution to overcrowding and limited land availability in densely populated
regions around the world
It’s understandable to misunderstand God, someone you’ve never seen. You have a human perspective. The reality of God and who you are, your true identity, can be revealed to you.
Zaha Hadid was a visionary architect who revolutionized the world of design
with her innovative and futuristic approach. Her bold, dynamic structures
pushed the boundaries of what was possible in architecture, leaving an
indelible mark on the industry.
Google UX Design Certificate - Portfolio Project 1 - Case study slide deck -T...
Design thinking - IDEO
1. Design Thinking
Ahmed Alaraj & Khaleel Arbeji
Decision & Management Project
Master of Web Science / SS 2017
Prof. Dr. Jan Karpe
2. Introduction
Definition of Design Thinking
The process of Design Thinking
Case Study / IDEO
Challenges
Future Outlook
Conclusion/Results
References
Agenda
3. What would be the first thing that comes
to your mind?
If I give you a piece of paper and tell you to cut it
A QUESTION
4. the first thing which comes to your mind
will be where are the
SCISSORS?
If we sit back and think about the problem
i.e we need a tool to cut the paper, it is then that we will think
of other things like blades, punchers, or a whole new concept
to cut paper.
5. Most people think about solutions
rather than the problem
Design works
on this same
fundamental
principle.
BenjaminChild
JonathanSimcoe
6. “Is a creative-problem solving approach with specific tools, methods and
mindset. Designers use it to create new different values , and create a positive
impact. When Design Thinking is practiced correctly, this leads to
innovation”
ByQuinoAl
Design Thinking
8. How to get the truck out?
Emergency personnel
dismantle parts of the truck ?
Engineers
dismantle chip away parts of the bridge?
Firefighters, truck drivers
gathering to negotiate various solutions to
dislodging the truck.
A boy walking by..
he think out of the box and..
9. Why
Design
Thinking?
A new way for tackling problems
Explore new alternatives, new
solutions, new ideas
Re-frame the problem in human-
centric ways
10. Traditional
Thinking
Loves to avoid mistakes
Sustaining order
One way
Logic: Numeric models
Analysis aimed at proving one "best” answer
Planning
Facts & numbers
Standardization
Caleb Jones
Design
Thinking
Loves to learn from mistakes
Taking risks
Interactive
Emotional Insights: Experiential models
Experimentation aimed at iterating toward a "better"
answer
Doing
Storytellings
Humanization
11. LendelaCruz
Design thinking is often confused
with visual design
“Most people make the mistake of thinking design is
what it looks like. People think it’s this veneer — that
the designers are handed this box and told, ‘Make it
look good!’ That’s not what we think design is. It’s not
just what it looks like and feels like. Design thinking
is how it works.”
-Steve Jobs
22. Author/Copyright holder: Teo Yu Siang and Interaction Design Foundation. Copyright terms and licence: CC BY-NC-SA 3.0
Bootcamp bootleg (Stanford)
23. Author/Copyright holder: Teo Yu Siang and Interaction Design Foundation. Copyright terms and licence: CC BY-NC-SA 3.0
24. GALAK POWERPOINT
G
30 studio spaces
IBM
life insurance
MassMutual
innovation process
Infosys
The innovation lab
Fidelity
1
2
4
5
Winners for Design Thinking
Coach a group of 8th graders at a donation based private
school
Intuit
3
25. GALAK POWERPOINT
G
DariaNepriakhina
“My dream for the future of IDEO is the same as it was back then:
that everyone at IDEO finds their calling, that being here feels like
working with friends, that we are all enjoying our lives, that we are
engaged in what feels like important work we were personally put
on Earth to do.”
—David Kelle, founder and chairman of IDEO
26. IDEO’s Profile
IDEOTeam
Responsible forFounded Centered Culture
in 1991 in Palo Alto Employees design
their own working
areas. No hierarchies.
Apple's first mouse
Palm V
Intercorp's school in Peru
27. IDEO’s
Values
Everyone is creative1.
Complex problems are best
solved collaboratively3.
Technology moves fast, human
needs change slowly5.
Creative organizations are more
agile2.
Innovation starts with people4.
Venturing is R&D6.
Caleb Jones
29. GALAK POWERPOINT
G
DariaNepriakhina
“Design thinking is a human-centered approach to innovation that
draws from the designer's toolkit to integrate the needs of people,
the possibilities of technology, and the requirements for business
success.”
—Tim Brown, President and CEO of IDEO
30. GALAK POWERPOINT
G
1 2 3 4 5
Understand Observe Visualize Evaluate Implement
The Process of IDEO
36. The Process
made IDEO one of the top 25 innovative
companies
Awards
Winner of 38 Red Dot awards
Comparison
more International Design Excellence
Awards than any other design firm
Global
Become a leader in global design that
creates positive impact
The Result
37. Challenges Embracing risk
Resetting
expectations
➔ Design doesn’t solve all problems.
➔ Even if expectations are set
appropriately, they must be aligned
around a realistic timeline.
➔ Transformative innovation is
inherently risky.
➔ Create a culture that allows design
thinkers to take chances without a
complete understanding of a problem.
Accepting more
ambiguity
➔ It is difficult to understand how much
value will be delivered through a
better experience.
38. Challenges Design Integration
Collaboration
➔ When it comes to very complex
artifacts, the problems of
integrating a new design loom
larger still.
Design Attention
➔ The business model itself may even
need to be changed.
➔ How will insurers work with
manufacturers and users to analyze
risk?
➔ How will the collected data be shared
while protecting privacy?
39. Creativity
Large companies will need
leaders who are not purely
focused on efficiency
Empowerment
It is necessary to empower
the design thinkers in raising
their sights and design a
better future
Business Strategy
In today’s digital world, a
design thinking approach to
business strategy is not
totally industry
Future Outlook
40. Conclusion
➔ Design thinking is a user-centered approach to problem solving.
➔ Designers have started to apply their collective skills to big global challenges.
➔ Design thinking is a step-by-step process that is repeated over multiple iterations.
➔ Design thinking is especially helpful for "Wicked" problems.
➔ The only way that you can get organizations to change is to give them different tools.
➔ Design Thinking is for Everyone.
41. References
➔ Design for Action
https://hbr.org/2015/09/design-for-action
➔ Design Thinking Comes of Age
https://hbr.org/2015/09/design-thinking-comes-of-age
➔ Capitalism Needs Design Thinking
https://hbr.org/2014/12/democratic-capitalism-needs-design-thinking
➔ Don’t just think. Act.
http://specialreports.theaustralian.com.au/705736/tim-brown/
➔ 5 Big Organizations Winning with Design Thinking
https://www.fastcompany.com/most-innovative-companies/2017
➔ IDEO
https://www.ideo.com
➔ Why design thinking drives digital transformation
https://www.mycustomer.com/marketing/technology/why-design-thinking-drives-digital-
transformation
42. References
➔ Design Thinking as a Strategy for Innovation
http://www.creativityatwork.com/design-thinking-strategy-for-innovation/
➔ What is Design Thinking and Why is It so Popular?
https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular
➔ The future of Design Thinking
https://www.theguardian.com/ing-direct-being-human-in-a-digital-world/2016/dec/05/the-future-of-design-thinking
➔ Design thinking methodologies
http://designthinkingmethodology.weebly.com/methodologies.html
➔ David Kelley: From Design to Design Thinking at Stanford and IDEO
http://www.sciencedirect.com/science/article/pii/S2405872616300065