Comparative Report on healthy food study in Thailand, Indonesia and Vietnam in 2015
A. Research design
3
Research Method: Online research
Fieldwork Period: May 2015
Research Area: Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size: Thailand(n=500), Indonesia (n=500), Vietnam (n=500)
Number of Questions: 30 Main Questions
Survey Content: General attitude about ready to eat healthy food
Ready to eat healthy food Habits
Ready to eat healthy Food Awareness
Ready to eat healthy food improvement & key trends
Ready to eat healthy food segment
1. The document provides a detailed overview of sushi, including its origins in 7th century China, different types of sushi like nigiri and maki rolls, recipes, nutritional benefits, and cultural significance.
2. It discusses how sushi has evolved from a fast food in 19th century Japan to a global cuisine, with the California roll playing a key role in popularizing sushi in the US from the 1960s onwards.
3. Sushi is considered an art form in Japanese culture, with sushi chefs undergoing long training, while debates surround the health impacts of raw fish and mercury levels.
[B&Company] Brand Asia Vietnam Report 2014 - SampleB&Company
The report analyzes brand strength across different country groups in Asia. It finds that most industries perform better in the Developed Group A compared to the Developing Group B, with higher overall scores and brand awareness. However, loyalty ratios are higher in Group B. While Vietnam's scores are similar to Group B overall, brand awareness in Vietnam lags significantly behind other developing countries in Asia. TV is the most common information source for global brands across the regions studied.
This report looks at consumer healthcare trends in Vietnam, Asia. It explores drivers behind the growth in the pharmaceutical industry, changing attitudes to healthcare, prevalence of diseases and treatments. The report considers the relative influence of consumers, pharmacies and healthcare practitioners for marketing budgets.
The document discusses opportunities for Chemical Corp to enter the Vietnam market. It analyzes the Vietnam market using PESTEL and provides an overview of Chemical Corp and its strengths. A SWOT analysis identifies opportunities in Vietnam's growing industries and lifting of the US trade embargo. The recommendation is for Chemical Corp to start a manufacturing plant in Vietnam through a joint venture with a State-Owned Enterprise to take advantage of opportunities while mitigating risks and challenges of the market such as import tariffs.
- A survey was conducted in Ho Chi Minh City, Vietnam on fast food eating behaviors and brand preferences among 476 respondents aged 18-39.
- 71% of respondents liked or liked very much fast food. 47% were regular fast food users, with higher rates among males and youth. Hanging out with friends was the most common occasion for eating fast food.
- The most frequently used fast food brands were KFC and Lotteria. KFC and Lotteria were seen as having good prices, locations, and promotions, while McDonald's was associated with higher prices.
Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vie...Canvassco
Market snapshot for analysing fast food market potential and it's readiness for foreign direct investment. The presentation compared the market situation, market potential, purchasing power, urbanisation, lifestyle, availability of raw food supply, competition and ease of doing business. Target countries are Cambodia, Laos, Myanmar and Vietnam or CLMV.
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
Survey on health perceptions in China by daxue consultingDaxue Consulting
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products.Daxue consulting conducted a survey to learn more about the promising wellness market in China. This survey aimed to understand changing health perceptions in China, including health knowledge, dietary habits, and familiarity with health trends and diets.
REHIS Food and Health 4 - Eating for health CJMcErlean
The document discusses the Eatwell Guide, a model for healthy eating in Scotland. It provides recommendations for intake from five main food groups: fruit and vegetables; potatoes, bread, rice etc.; dairy; proteins; and oils. The guide promotes increased intake of fruits, vegetables and whole grains, and moderate intake of proteins, dairy and oils. It suggests limiting foods high in fat, salt and sugar. The guide applies to people over 5 years old and shows balanced proportions of food groups to provide nutrients without too much fat, salt or sugar.
This document provides an agenda and details for an event on sustainability in the marketplace held on July 18 at IFT 2016. The event will feature presentations on sustainable brands, retailers, and practices according to consumer perception data from IFIC. It will also include a case study on McDonald's sustainable practices and their effect on the bottom line. Finally, there will be a presentation from the United Soybean Board on insights about soy's sustainability from a farm perspective.
This document provides information about nutrition and healthy eating for teenagers. It discusses the importance of eating fruits and vegetables, whole grains, proteins, and dairy foods during adolescence for growth and development. Unhealthy foods like fast food, junk food, and sugary drinks are recommended to limit or avoid due to high salt, fat, and sugar contents. The document also notes that teenagers need good nutrition to fuel physical changes during puberty and emphasizes choosing water and milk as healthy drink options. It ends with discussion questions about food groups, why teens need healthy eating, and reasons to avoid unhealthy foods.
Using our patented technology for hosting large-scale online research events, we conducted a live research session with Millennials recruited across the US.
During the webinar we watched the research unfold in real-time, and the format allowed us to insert on-the-fly questions and combine qualitative perspectives with quantitative sample sizes.
As an outcome of the live research event, Jennafer Stahl, VP of Research and Insights, created a report that explores why Millennials behave the way they do, and what can be done to change their behavior and health outcomes.
Feel free to contact us with any questions you may have at inquiry@invoke.com.
The document discusses global trends in healthy eating and the baby food and diaper markets. Some key points:
- Half of global respondents are trying to lose weight by eating smaller portions of fresh, natural foods and cutting down on fats and sugars. Younger consumers are most willing to pay more for healthy options.
- For baby food, growth is highest in Asia-Pacific where nearly half of sales occur. Pouches and organic baby foods are growing quickly. Brand, nutrition, and safety are most important purchase factors.
- In diapers, North America leads sales but growth is highest in Latin America. Open diapers have most sales but diaper pants are growing rapidly. Word-of-mouth and advertising
The Cost of Nutrition in Asia by Derek Headey, Senior Research Fellow, IFPRI.
Presented at the ReSAKSS-Asia - MIID conference "Evolving Agrifood Systems in Asia: Achieving food and nutrition security by 2030" on Oct 30-31, 2019 in Yangon, Myanmar.
1. Consumers’ Awareness & Acceptance to Green Trend in Food and Ingredients
2. Tracking Survey to Consuming Behaviours
- Utilization survey to new consumer behaviours
- Rankings of hot topic types among consumers
- Rankings of mindshare of YouTubers
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Building Healthy Life Style for Better Future.pptxtaruian
Building Healthy Life Style for Better Future
Developing healthy diet for good health, Food & health, Nutritional
guidelines for good health, Obesity & overweight disorders and its management, Eating disorders, Fitness components for
health, Wellness and physical function, How to avoid exercise injuries
"Putting Dietary Guidelines for Americans to Work! Multifactorial Approaches ...ExternalEvents
"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium
The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 2.2: Information and education for healthy food behaviours"
This document summarizes a study on consumer behavior, attitudes, and perceptions toward organic products in Puducherry, India. The study surveyed 25 consumers at an organic store called Bon Appetit. It found that most consumers agreed organic products are healthy, chemical-free, and environmentally friendly. However, many consumers only purchase organic products occasionally due to higher prices. The study recommends increasing organic production and awareness while lowering prices to encourage more consumers to purchase organic options fully.
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
International Life Sciences Institute "Symposium on Dietary Intakes"
This symposium aimed to:
1. Discuss current development and process for improving and expanding the Food Composition Databases in SE Asia Region
2. Share experiences, development and international best practice in dietary assessment methodology
3. Update on the latest findings from food consumption survey data in selected SE Asia countries
4. Discuss gaps, barriers and opportunities in the collection, analysis and interpretation of food consumption survey data in SEAsia
The document discusses a survey conducted to understand declining cereal sales and changing consumer preferences. 83 respondents participated in an online survey examining breakfast consumption habits, cereal perceptions and attitudes towards health. Results found that consumers prefer portable, convenient breakfast options and are seeking more natural, healthy choices. This represents an opportunity for Kellogg's to introduce new gluten-free and dairy-free cereal products with improved ingredients and nutritional value to attract increasingly health-conscious consumers.
The document summarizes the results of a survey conducted in Thailand, Indonesia, and Vietnam on visitors to Japan from March 2015 to February 2018. Some key findings:
- Language barrier was the top reason for dissatisfaction reported across all three countries.
- Despite inconveniences, the intention to visit Japan again was high, ranging from 56.2% extremely wanting to visit again in Thailand, to 70.4% in Indonesia, and 80.6% in Vietnam.
- Popular experiences included eating Japanese food, hot springs, and nature sightseeing. The most recognized tour was Hokkaido.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
Tour & Travel Agent Competition in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent Visitor
5.Future Intention
6.Switching
7.General Information
Online Hotel & Ticket Booking Sites in Indonesia 2014
Omnibus Popular Brand Index 2014
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Frequent User
5.Future Intention
6.Switching
7.General Information
RTD Tea Bottle Indonesia Popular Brand in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Market Share
5.Future Intention
6.Switching
7.General Information
Price Comparison Sites in Indonesia 2014
Omnibus Popular Brand Index
A. Detail findings
1. Popular Brand Index
2. Brand awareness
3. Expansive
4. Frequent User
5. Future Intention
6. Switching
7. General Information
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
HOUSING MARKET IN HANOI & HOCHIMINH CITY
Research method : Quantitative – Online research
Timing : 1st – 15th October 2013
Sample size : 200
Research area : Hanoi & Ho Chi Minh City
Sampling method : Internet sampling
Target respondents :
Monthly household income: 7,500,000 – 30,000,000 VND
Age: 25 – 40 years old
Having intention to buy a house in the next 2 years
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Overview of Toilet Cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27thFeb 2015–1stMar2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Male & Female
Sample Size: 850 samples
Survey Content:
Toilet cleaner brand awareness
Expansive of Toilet cleaner Brand
Toilet cleaner brand ever used
Toilet cleaner brand used in the past 3 months
Toilet cleaner brand most often used in the past 3 months
Toilet cleaner brand use in the future
Toilet cleaner brand recommendation
Overview of Motorbike in Vietnam Market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 21st April 2015 – 23rd April 2015
Research Area: Nationwide
Respondent Criteria: Male & Female
Sample Size: 1660 samples
Survey Content:
Motorbike brand awareness
Expansive of Motorbike Brand
Motorbike brands ever used
Motorbike brands used in the past 3 months
Motorbike brand most often used in the past 3 months
Motorbike brand use in the future
Motorbike brand recommendation
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
The survey summarizes key findings from a report on sexual activity and contraceptive use among women in Vietnam. It found that over 60% of respondents currently experience gynecological issues like menstrual disorders and vaginitis. Nearly half of sexually active women did not use contraception in the last 3 months. The internet and print media were the primary sources of sex education, rather than school programs. Daily contraceptive pills and emergency contraception pills were most commonly used, but also reported side effects that deterred regular use.
Shampoo Market
Tracking survey on 2014
A. Research background
Following up with the data presented in Q4/2012, W&S conducted internal research for shampoo market in Q1/2014 to track the data.
The survey is conducted focus on following points:
■ Usage and Attitude
Frequency of washing hair, important factors for product choice, purchase places, frequency of purchasing shampoo, type of packaging and volume.
■ Brand awareness
Top-of-mind, total spontaneous and total awareness
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Comprehensive understanding of hip opening asana
Benefits of hip opening asana
Hip-opening asanas can offer a variety of benefits, including:
Improved flexibility: Hip-opening asanas can help increase range of motion and flexibility in the hips and surrounding areas, such as the lower back and thighs.
Reduced lower back pain: Tight hip flexors can contribute to lower back pain, so opening up the hips can help alleviate discomfort in the lower back.
Improved posture: Tight hips can lead to poor posture, so opening the hips can help improve posture and alignment.
Stress relief: Many hip-opening asanas involve deep stretching and relaxation, which can help reduce stress and tension in the body.
Improved circulation: Asanas that stretch and open the hips can improve circulation to the area, which can help reduce inflammation and promote healing.
Increased energy: Hip-opening asanas can stimulate the second chakra, which is believed to be associated with creativity and energy. This can help increase energy levels and feelings of vitality.
Emotional release: The hips are often referred to as the "emotional junk drawer" of the body, as they can hold onto tension and emotions. Hip-opening asanas can help release these emotions and promote a sense of emotional release and well-being.
Contraindications for hip opening asana
Hip opening asanas are generally safe for most people, but there are some contraindications that one should keep in mind. Some of the contraindications for hip opening asanas are:
Recent hip or knee injury: If you have a recent injury to the hip or knee, it is best to avoid hip opening asanas until the injury has healed.
Joint instability: People with joint instability or hypermobility should be cautious while performing hip opening asanas as they may put excessive strain on the hip joint.
Hip replacement: If you have had a hip replacement surgery, it is important to avoid hip opening asanas until your doctor clears you for these movements.
Sciatica: If you have sciatica, you should avoid any hip opening asanas that aggravate the pain. It is best to consult a healthcare professional before practicing any yoga asanas.
Pregnancy: Pregnant women should avoid deep hip opening asanas or modify them under the guidance of a qualified yoga instructor.
Osteoporosis: People with osteoporosis should be cautious while practicing hip opening asanas as they may put excessive stress on the hip joint.
It is always advisable to consult a healthcare professional before practicing any yoga asanas, especially if you have any health concerns or medical conditions.
Counterpose for hip opening asana
Counterposes for hip opening asanas can vary depending on the specific pose being practiced, but some common counterposes include:
Forward folds, such as Uttanasana (Standing Forward Bend) or Paschimottanasana (Seated Forward Bend), can help stretch and release the hamstrings and lower back muscles after hip opening asanas.
Comprehensive understanding of arm balancing asana
Benefits of arm balancing asana
Arm balancing asanas have numerous benefits, including:
Strengthening the arms and shoulders: Arm balancing asanas require a lot of strength in the upper body, particularly the arms and shoulders. Regular practice of these asanas can help to build muscle and increase strength in these areas.
Improving balance and stability: Arm balancing asanas challenge your balance and stability, which can help to improve your overall coordination and body awareness.
Boosting confidence and concentration: Successfully mastering arm balancing asanas can give you a sense of accomplishment and help to build your confidence. Additionally, the concentration required to maintain the balance in these asanas can help to improve focus and concentration.
Stimulating the digestive system: Some arm balancing asanas, such as Bakasana (Crow Pose), can stimulate the digestive system and aid in digestion.
Energizing the body: Arm balancing asanas can help to energize the body and improve circulation, which can lead to increased vitality and overall well-being.
Developing core strength: Arm balancing asanas require a strong core, and practicing these poses can help to develop the muscles of the abdomen and lower back.
Improving flexibility: Many arm balancing asanas require flexibility in the hips, hamstrings, and other areas of the body. Regular practice can help to increase overall flexibility and range of motion.
Contraindications of arm balancing asana
Arm balancing asanas are advanced yoga postures that require strength, flexibility, and stability in the upper body. As such, they can be challenging and have certain contraindications. Some of the contraindications of arm balancing asanas are:
Wrist or shoulder injury: Arm balancing asanas can put a lot of pressure on the wrists and shoulders. If you have a history of wrist or shoulder injury, or if you are currently experiencing pain or discomfort in these areas, it is best to avoid these postures or modify them with the guidance of an experienced teacher.
High blood pressure: Some arm balancing asanas, such as headstand and handstand, can increase blood pressure. If you have high blood pressure, it is important to avoid these postures or practice them under the guidance of a qualified teacher who can help you modify them to make them safe.
Neck injury: Certain arm balancing asanas, such as crane pose and peacock pose, require placing weight on the head and neck. If you have a neck injury, it is best to avoid these postures or modify them with the guidance of an experienced teacher.
Pregnancy: Arm balancing asanas can be risky for pregnant women, especially in the later stages of pregnancy. If you are pregnant, it is important to avoid these postures or practice them only under the guidance of a qualified prenatal yoga teacher.
Inexperienced practitioners: Arm balancing asanas require a certain level of streng
Positive Parenting: Raising Happy, Confident Children | UCSinfo513572
This presentation explores Positive Parenting: strategies, benefits, and how United Community Solution (UCS) classes empower parents with expert guidance, interactive learning, and support to raise happy, confident children. Read more: https://unitedcommunitysolution.com/service/parenting-classes/
The temporomandibular joint (TMJ) is a pivotal component in prosthodontics due to its complex biomechanics and role in mandibular function. The TMJ consists of the mandibular condyle and the temporal bone, with an articular disc in between, facilitating smooth movement. Its biomechanics involve a combination of rotational and translational movements, essential for mastication, speech, and other mandibular activities. Understanding TMJ function is crucial in prosthodontics for diagnosing and treating disorders, designing prostheses, and ensuring proper occlusion and jaw alignment. Accurate assessment and management of the TMJ can significantly impact the success and comfort of prosthetic treatments
Cultural Components of Safer Ways of Engagement in Health ResearchCHICommunications
The George & Fay Yee Centre for Healthcare Innovation hosts monthly seminars focused on patient engagement. The series, called Patient Engagement Lunchtime Learning, is geared to all levels of learners looking to understand patient engagement and how to incorporate these best practices into their research projects.
This session was presented on June 12, 2024 by CHI's Patient and Public Engagement Lead and special guest speakers.
The success of our Spa in Ajman relies on the customer-centric approach we follow. Who doesn't like a massage center that consistently offers wellness treatments that help customers improve overall health? Our wellness services are carefully customized to satisfy the wellness needs of all customers. At Malayali Kerala Spa Ajman we providing Kerala Massage, Indian Massage, Full Body Massage, Russian Massage, Body to Body Massage in Ajman. Providing all our services @ just 99 AED.
DM Pharma is one of the top 10 antibiotic manufacturers in India, known for its dedication to quality and innovation. They produce a wide range of antibiotic medications, ensuring effective treatment for various bacterial infections. With state-of-the-art facilities and strict quality control measures, DM Pharma consistently delivers safe and reliable products. Their commitment to excellence has earned them a strong reputation in the pharmaceutical industry. As a leading manufacturer, DM Pharma continues to meet the growing demand for high-quality antibiotics, making a significant impact on healthcare in India and beyond.
Mind Sound Resonance Technique (MSRT)
Mind Sound Resonance Technique (MSRT) Certificate Course
Mind sound resonance technique (MSRT) is one among the advanced relaxation yoga techniques that use the mantra to come to feel the resonance, that
chiefly works through the Manomaya Kosha (2 layers
of existence) to induce deeper relaxation for each mind and body.
MSRT helps to overcome the fear of death, will increase vitality and releases you from the bondage
Motivational Interviewing (MI) is a therapeutic approach that helps individuals find the motivation to make positive behavioral changes. By fostering a collaborative, empathetic, and non-judgmental dialogue, MI empowers clients to explore their ambivalence about change and strengthen their commitment to personal goals. This method is effective in various settings, including addiction treatment, health behavior change, and mental health.
Comparative Report on healthy food study in Thailand, Indonesia and Vietnam in 2015
1. Comparative report on healthy food
study in Thailand, Indonesia and
Vietnam in 2015
January 2015
2. Table of content
2
A. Research Design (P.3)
B. Respondent profile (P.4)
C. Key Findings (P.5)
D. Detail Findings (P.7)
3. A. Research design
3
Research Method Online research
Fieldwork Period May 2015
Research Area Vietnam, Indonesia, Thailand
Respondent Criteria Male / Female, 18 years old and above
Sample Size
Thailand (n=500)
Indonesia (n=500)
Vietnam (n=500)
Number of Questions 30 Main Questions
Survey Content
General attitude about ready to eat healthy food
Ready to eat healthy food Habits
Ready to eat healthy Food Awareness
Ready to eat healthy food improvement & key trends
Ready to eat healthy food segment
4. 4
■Gender
■ Ready to eat Healthy Food Purchasing Behavior
■Age
■Monthly household income
50.0 50.0 50.0
50.0 50.0 50.0
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
Female
Male
43.0
34.4
43.3
39.1
44.2
45.9
13.7 18.6
8.6
4.1 2.8 2.2
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
45 years old & above
35 - 44 years old
25 - 34 years old
16 - 24 years old
31.4
7.4 15.2
34.4
28.8
48.2
30.4
48.6
35.8
3.8
15.2
0.8
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
Rarely
Sometimes
Often
Usually
27.4 32.2 43.6
28.6 37.4
35.2
40.2 30.4 21.2
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
Class C
Class B
Class A
Definition Thailand Indonesia Vietnam
Class A > 50,001 THB > 8.5 mil IDR > 15 mil VND
Class B 24,001 – 35,000 THB 3.5 mil – 8.5 mil IDR 7.5 mil - 15 mil VND
Class C < 24,000 THB < 3.5 mil IDR < 7.5 mil VND
B. Respondent profile
5. ■General attitude about RTE healthy food
• Healthy dairy & yogurt drink are the most popular category for all 3 countries. Besides that, fat – fee food and low
caffeine coffee are common in Thailand, healthy snack is in Indonesia, while Fortified/ functional beverage and high
nutrition noodles/ rice is more consumed in Vietnam than other foods.
• Functional for health & wellness as a major concern of Thai people, Indonesian and Vietnamese. Source of fibre, high
nutrition and protein is the top concerns among Thai people. Besides that, Indonesian and Vietnamese have some other
concerns including digestive and Cholesterol free.
■RTE healthy food Habits
• While the majority of Thai & Indonesia consume RTE healthy food more than once per week (44.0%). The majority of
Vietnam respondents are purchasing 2-3 times/month (34.6%) and the minority consume everyday (29.0%)
• The majority of Thai, Indonesia and Vietnam are spending at moderate spending for one time purchasing
• Nutrions benefit & advertisement encouragement are the key factors to purchase healthy food among 3 countries.
Besides that, convenient as meal is also the key factor to consider to purchase healthy food for Indonesian & Vietnamese,
while tase belongs to the top consideration for Thai people.
• While convenience store is the main channel for Thai & Indonesian people, but it’s not the main channel at all in Vietnam.
The main channel to purchase RTE healthy food is dominated by supermarket in Vietnam. While healthy food store is the
third alternative place for Thailand and Vietnam, yet it does not play role at all in Indonesia.
5
C. Key findings
6. ■RTE healthy Food Awareness
• Personal health is the top motivation to consume healthy food among people living in those 3 countries. Cholesterol is the
top priority among 2 countries respondents in Thailand and Indonesia. In addition, alternative food is the top trigger for
Indonesian use healthy food, while some benefits including innovation, convenience are in Vietnam.
• Information source for healthy food is the same in those 3 countries. Advertising on TV, Internet and healthy shop/
supermarket are the top 3 information sources for Indonesians, Thai people and Vietnamese.
• Father/Mother has played a major role a RTE healthy food influencers for the majority of respondents in 3 countries. While
the 2nd influencers for Indonesian is brother/sister (39.8%); for Vietnam is relatives (34.2%) and for Thailand is
husband/wife (20.9%).
■RTE healthy food improvement & key trends
• The level of RTE healthy food innovation is considered to be high in Thailand, proven by number of votes by Thai (46.2%)
and another significant half vote for the level of moderate innovation (41.3%). However, the significant majority of
Vietnamese (47.0%) vote for lesser development for RTE healthy innovation. The same trend happens for Indonesia with
lesser percentage vote for the category (29.6%).
• The high innovation and improvement in Thailand can be proven by the example of RTE healthy meal which is not yet
available in Indonesia & Vietnam. For Indonesia, Healthy Snack bar is getting popular, while RTD healthy functional drink is
on trend in Vietnam
• Due to the high level innovative & improvement in healthy food Thailand market, therefore, the market is dominated by
local brands. However, Global and local brand is equally dominated in healthy market in Indonesia & Vietnam.
6
C. Key findings
7. C. Key findings
7
■ RTE healthy food lifestyle & attitude
• Despite the vote for high innovation for RTE healthy food in Thailand, the majority of Thai respondents (34.4%) started to
consume RTE healthy food recently for the last period of 6 months. The highest percentage of 23.4% Indonesian
respondents consumed RTE healthy food for more than 5 years ago, while around 20.8% Vietnamese consume RTE healthy
food in the mentioned period. Around one-third of Vietnamese respondents (30.0%) started having RTE healthy food
consumption for 1- 2 years.
• The similar trend for healthy lifestyle attitude happens for Indonesia (61.0%) and Vietnam (60.9%) particularly on work-life
balance, most of Thai respondents are focusing on health care (71.5%) particularly on stress control lifestyle (83.2%).
• The percentage of positive aspect is highest of all RTE healthy food attitude among 3 countries, and particularly higher in
Thailand (77.0%), yet the percentage of negative aspect is also high in Thailand (70.5%) because of the expensive price in
Thailand that 71.8% of respondents vote for the reason. The percentage of negative aspect for Indonesia and Vietnam is
considerably low and significant lower than Thailand
9. Popular RTE healthy food category
• Healthy dairy & yogurt drink are the most popular category for all 3 countries
• Besides that, fat – fee food and low caffeine coffee are common in Thailand, healthy snack is in Indonesia, while Fortified/ functional
beverage and high nutrition noodles/ rice is more consumed in Vietnam than other foods.
Q1. Please tell us which category do you consume for ready to eat healthy food ? [MA]
9
(Unit: %)
85
74.4
56.4
51.6
46
39
38.8
29.8
29.2
29.2
27.8
19.8
18.8
14.8
Healthy dairy; Yogurt cup & drink
Fortified / Functional Beverage
High nutrition noodles/Rice;…
Healthy snack bars/ Cereal bars
Healthy canned and preserved…
Low caffeine coffee & High…
Healthy sweet and savoury snacks
Healthy dried processed food/fruit
Healthy chilled processed…
Healthy sauces, dressings and…
Fat-free food
Heatlhy Soups; for ex; 100% real…
Healthy frozen processed food
Other ready to eat healthy food
77.7
52.1
41.1
39.4
38.9
37.5
37.1
32
29.6
28.4
24.1
24.1
22.7
17
Healthy dairy; Yogurt cup & drink
Fat-free food
Low caffeine coffee & High…
Healthy dried processed food/fruit
Healthy canned and preserved…
Healthy chilled processed…
Healthy sauces, dressings and…
Healthy snack bars/ Cereal bars
Ready to eat healthy meals
Fortified / Functional Beverage
Healthy frozen processed food
High nutrition noodles/Rice;…
Heatlhy Soups; for ex; 100% real…
Healthy sweet and savoury snacks
74.6
54.2
51.6
36.8
36.2
31.2
29
27.6
26.8
26
23.8
21.6
17.2
17
Healthy dairy; Yogurt cup & drink
Healthy snack bars/ Cereal bars
Healthy sweet and savoury snacks
Low caffeine coffee & High…
High nutrition noodles/Rice;…
Fortified / Functional Beverage
Healthy chilled processed…
Healthy sauces, dressings and…
Ready to eat healthy meals
Healthy frozen processed food
Healthy dried processed food/fruit
Healthy canned and preserved…
Heatlhy Soups; for ex; 100% real…
Fat-free food
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food category
10. • Functional for health & wellness as a major concern of Thai people, Indonesian and Vietnamese.
• Source of fibre, high nutrition and protein is the top concerns among Thai people. Besides that, Indonesian and Vietnamese have
some other concerns including digestive and Cholesterol free.
RTE healthy food concern
Q5 Please tell us in which aspect you are mostly concerned on healthy food aspects ? [MA]
10
(Unit: %)
72.8
72.8
65.6
61.6
54.6
53.8
52.4
47.8
41.8
38.6
36.8
32.0
29.2
28.8
23.6
20
19.6
12.2
11.8
Functional for Health &…
Source of Freshness &…
Immune Support
Digestive Concern
Source of High Nutrition
Cholesterol Free
Anti-ageing Concern
Emotional benefit
Organic Concern
Weight Control
Fat Free
Low Caffeine
Source of Protein
Source of Fibre
Diet alternative Food
Sugar Free
Low Carbohydrates
Lactose Free
Gluten Free
61.4
57.1
52.1
49.9
49.3
47.9
47.7
46.1
45.5
42.5
0.4
0.4
0.4
0.4
0.3
0.2
0.2
0.2
0.1
Source of Fibre
Source of High Nutrition
Source of Protein
Functional for Health &…
Immune Support
Diet alternative Food
Weight Control
Cholesterol Free
Fat Free
Sugar Free
Digestive Concern
Anti-ageing Concern
Organic Concern
Source of Freshness &…
Emotional benefit
Low Carbohydrates
Lactose Free
Low Caffeine
Gluten Free
56.2
50.2
44.6
43.2
42.4
38.6
36.8
36.4
33.0
31.8
31.2
24.2
21.6
21.2
20.8
18.8
17.6
15.0
14.2
Functional for Health &…
Cholesterol Free
Digestive Concern
Source of Fibre
Source of High Nutrition
Source of Freshness &…
Weight Control
Fat Free
Source of Protein
Sugar Free
Immune Support
Lactose Free
Low Caffeine
Low Carbohydrates
Organic Concern
Emotional benefit
Diet alternative Food
Gluten Free
Anti-ageing Concern
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food concern
12. RTE healthy food purchase frequency
• While the majority of Thai & Indonesia consume RTE healthy food more than once per week (44.0%). The majority of Vietnam
respondents are purchasing 2-3 times/month (34.6%) and the minority consume everyday (29.0%)
Q2. Please tell us how often do you buy ready to eat healthy food ? [SA]
12
(Unit: %)
29.0
21.6
6.6
39.6
3.2
Every day
More than once per week
once per week
2 - 3 times / month
once per month
19.3
44.0
13.8
14.3
6.3
Every day
More than once per week
once per week
2 - 3 times / month
once per month
5.8
34.6
22.6
26.0
11.0
Every day
More than once per week
once per week
2 - 3 times / month
once per month
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food purchase frequency
13. RTE healthy food purchase spending
• The majority of Thai, Indonesia and Vietnam are spending at moderate spending for one time purchasing
Q6. Please tell us how much do you often spend for one time purchasing on ready to eat healthy food ? [SA]
13
(Unit: %)
12.8
43.0
26.6
11.6
4.0
2.0
Less than 100,000 VND
100,000 VND - less than
300,000 VND
300,000 VND - less than
500,000 VND
500,000 VND - less than
700,000 VND
700,000 VND - less than
900,000 VND
900,000 VND and above
8.9
25.9
19.1
9.9
13.9
6.4
1.0
2.5
8.6
< 100 THB
101 - 200 THB
201 - 300 THB
301 - 400 THB
401 - 500 THB
501 - 600 THB
601 - 700 THB
701 - 800 THB
> 800 THB
24.0
39.2
14.2
11.0
5.6
2.6
1.2
1.0
1.2
< Rp. 50.000
Rp. 50.001 - 100.000
Rp. 100.001 - 150.000
Rp. 150.001 - 200.000
Rp. 200.001 - 250.000
Rp. 250.001 - 300.000
Rp. 300.001 - 350.000
Rp. 350.001 - 400.000
> Rp. 400.000
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food purchase spending
14. • Nutrions benefit & advertisement encouragement are the key factors to purchase healthy food among 3 countries.
• Besides that, convenient as meal is also the key factor to consider to purchase healthy food for Indonesian & Vietnamese, while tase
belongs to the top consideration for Thai people.
RTE healthy food factor to purchase
Q10. Please tell us the reason why you purchase ready to eat healthy food ? [MA]
14
(Unit: %)
84.6
74.7
70.9
69.7
62.9
60.5
41.7
33.7
31.1
27.3
8.4
5.6
Saw the advertising and…
Nutritions benefit
Convenient as a meal (No…
Confidence in quality of the…
Affordable price
Convenient to buy
Taste
Would like to try
Packaging
The reputation of brand
Just follow the healthy trend
No reason
77.3
74.9
57.7
52.8
46.8
45.1
44.1
40.5
39.5
17
15
0.8
Nutritions benefit
Saw the advertising and would…
Taste
Confidence in quality of the…
Affordable price
Convenient as a meal (No need…
Just follow the healthy trend
Would like to try
Convenient to buy
The reputation of brand
Packaging
No reason
69.6
65.6
59.6
54.6
53.6
45.2
42.2
38.0
25.0
14.6
14.4
18.6
Saw the advertising and would…
Convenient as a meal (No need…
Nutritions benefit
Taste
Affordable price
Confidence in quality of the…
Convenient to buy
Would like to try
The reputation of brand
Just follow the healthy trend
Packaging
No reason
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food factor to purchase
15. Supermarket Healthy Food Store
• While convenience store is the main channel for Thai & Indonesian people, but it’s not the main channel at all in Vietnam. The main
channel to purchase RTE healthy food is dominated by supermarket in Vietnam. While healthy food store is the third alternative place
for Thailand and Vietnam, yet it does not play role at all in Indonesia.
68.7
73.3
71.2
67.6
66.0
69.1
72.3
74.0
71.9
0.0
73.8
71.7
82.8
70.6
79.7
Functional Beverage
Low caffeine coffee & High…
Healthy canned and preserved…
Healthy chilled processed…
Healthy dairy; Yogurt cup & drink
Healthy dried processed…
Healthy frozen processed food
High nutrition noodles/Rice;…
Fat-free food
Ready to eat healthy meals
Healthy sauces, dressings and…
Healthy snack bars/ Cereal bars
Heatlhy Soups; for ex; 100%…
Healthy sweet and savoury…
Other ready to eat healthy food
RTE healthy food place to buy
Q12. Please tell us which place you like to buy your ready to eat healthy food ?[MMA]
15
(Unit: %)
38.7
37.5
40.2
36.4
25.4
34.2
33.1
36.8
36.2
35.7
36
27.8
37.3
40.2
Functional_Beverage
Low_Caffeine_Coffee
Healthy_Canned_Food_Fruit
Healthy_Chilled_Processed_Foo…
Healthy_Yogurt_Drink
Healthy_Dried_Food_Fruit
Healthy_Forzen_Food
High_Nutrion_Rice
Fat_Free_Food
Ready_To_Eat_Healthy_Meals
Healthy_Sauces
Healthy Snack Bars
Healthy_Soups
Healthy Snack
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
73.7
69
66.7
69.7
68.1
68.1
70
68
74.1
72.4
73.2
70.5
61.6
69
72
Functional Beverage
Low caffeine coffee & High…
Healthy canned and…
Healthy chilled processed…
Healthy dairy; Yogurt cup &…
Healthy dried processed…
Healthy frozen processed…
High nutrition…
Fat-free food
Ready to eat healthy meals
Healthy sauces, dressings…
Healthy snack bars/ Cereal…
Heatlhy Soups; for ex;…
Healthy sweet and savoury…
Other ready to eat healthy…
Grocery ShopConvenient store Hypermarket
17. • Personal health is the top motivation to consume healthy food among people living in those 3 countries.
• Cholesterol is the top priority among 2 countries respondents in Thailand and Indonesia
• In addition, alternative food is the top trigger for Indonesian use healthy food, while some benefits including innovation, convenience
are in Vietnam.
61.2
46.6
49.8
54.2
58.4
56.2
44.0
46.6
51.6
40.0
49.4
43.2
34.0
13.0
27.2
21.6
13.8
9.4
10.8
19.0
14.8
9.8
19.6
9.8
9.4
16.6
Alternative food
Health Awareness
Cholesterol
Innovation
Availability
A wide range of option
Weight control/diet
Convenient
A better taste
Personal disease
Affordable price
Advertising & media
Diabetes
RTE healthy food awareness
Q4 Do you agree with this statement at the time you started to aware of ready to eat healthy food ? [MSA]
17
(Unit: %)
43.3
44.2
46.3
47.5
51.1
48.1
52.9
41.7
49.3
47.7
45.1
38.1
42.1
54.5
46.6
43.3
42.1
38.4
41.0
36.2
46.9
37.2
34.4
36.8
42.8
29.4
Health awareness
Personal disease
Cholesterol
Availability
Innovation
A wide range of option
Alternative food
Diabetes
A better taste
Advertising & media
Convenient purpose
Weight control/diet
Affordable price
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
41.0
63.8
57.2
56.0
62.2
56.0
45.4
54.0
52.4
40.8
34.0
36.8
15.8
50.8
17.4
22.0
22.4
14.8
15.0
25.0
14.8
14.0
22.4
15.6
8.6
13.9
Personal disease
Innovation
Availability
Convenient
A wide range option
A better taste
Cholesterol
Advertising & media
Affordable price
Weight control/diet
Diabetes
Alternative food
Health awareness
Strongly Disagree Disagree Neutral Agree Strongly Agree
Total
Agree
74.2
73.8
71.4
68.0
67.8
67.0
63.0
61.4
61.4
59.6
59.2
52.6
50.6
Total
Agree
89.6
82.1
90.8
91.8
97.8
81.9
82.1
89.5
89.1
89.1
89.6
86.5
71.5
Total
Agree
91.8
81.2
79.2
78.4
77.0
71.0
70.4
68.8
66.4
63.2
49.6
45.4
29.7
18. RTE healthy food sources of information
• Information source for healthy food is the same in those 3 countries.
• Advertising on TV, Internet and healthy shop/ supermarket are the top 3 information sources for Indonesians, Thai people and
Vietnamese.
Q7. Which media channel you mostly found ready to eat healthy food information ? [MA]
18
(Unit: %)
86.8
82.8
66.6
58.6
39.6
31.0
6.6
2.4
Internet
Ads on TV
Healthy shop/Supermarket
(Own observation)
Magazine (Healthy; Food
Related)
Ads on Billboard
Newspaper
Radio
Others
68.0
64.4
59.9
54.0
29.1
26.7
11.1
8.9
Ads on TV
Internet
Healthy shop/Supermarket (Own
observation)
Magazine (Healthy; Food Related)
Ads on Billboard
Newspaper
Radio
Others
73.6
66.6
66.0
37.6
20.6
17.6
8.8
4.4
Ads on TV
Internet
Healthy shop/Supermarket (Own
observation)
Magazine (Healthy; Food Related)
Newspaper
Ads on Billboard
Radio
Others
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food purchase frequency
19. RTE healthy food awareness influencers
• Father/Mother has played a major role a RTE healthy food influencers for the majority of respondents in 3 countries
• While the 2nd influencers for Indonesian is brother/sister (39.8%); for Vietnam is relatives (34.2%) and for Thailand is husband/wife
(20.9%)
Q2. Please tell us who else in your family consuming healthy food including relatives & friends ? [MA]
19
(Unit: %)
35.2
24.2
19.8
9.4
5.4
5.2
0.8
Father/Mother
Relatives
Husband/Wife
Friends
Son/Daugther
Brother/Sister
Colleges
39.3
20.9
13.2
8.5
8.1
6.9
3.2
Father/Mother
Husband/Wife
Friends
Colleges
Brother/Sister
Relatives
Son/Daugther
50.2
39.8
44.8
33.0
36.2
35.2
21.0
Father/Mother
Brother/Sister
Husband/Wife
Son/Daugther
Relatives
Friends
Colleges
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food purchase frequency
21. RTE healthy food Improvement
• The level of RTE healthy food innovation is considered to be high in Thailand, proven by number of votes by Thai (46.2%) and another
significant half vote for the level of moderate innovation (41.3%)
• However, the significant majority of Vietnamese (47.0%) vote for lesser development for RTE healthy innovation. The same trend
happens for Indonesia with lesser percentage vote for the category (29.6%)
Q9. How do you think with innovation & penetration of ready to eat healthy food in your country compare to other country (in terms of quality &
variety) ? [SA]
21
(Unit: %)
2.6
17.2
22.0
47.0
6.0
Very Innovative & Improvement
Moderate Innovate
In average to other country
Less developed than other
countries
Far less developed than other
countries
46.2
41.3
6.7
4.9
.6
Very Innovative & Improvement
Moderate Innovate
In average to other country
Less developed than other
countries
Far less developed than other
countries
22.0
22.8
21.6
29.6
1.6
Very Innovative & Improvement
Moderate Innovate
In average to other country
Less developed than other
countries
Far less developed than other
countries
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
* Ready to eat healthy food Improvement
22. RTE healthy food Key Trend
• The high innovation and improvement in Thailand can be proven by the example of RTE healthy meal which is not yet available in
Indoneisa & Vietnam
• For Indonesia, Healthy Snack bar is getting popular, while RTD healthy functional drink is on trend in Vietnam
Q8. Please tell us what is the trend & innovation of ready to eat healthy food in your country ? [SA]
22
(Unit: %)
Thailand Indonesia Vietnam
CP Balance, is the example of ready to eat
healthy meal is the example of RTE meal
with low calories, high fibre
Clean Food is the food with minimized
processed or barely cooked, by using the
natural taste sweetness, saltiness from
natural fruits & vegetables. The key of
clean food is to deliver safetiness and free
from contaminants.
Healthy Snack Bar, for example,
Melinjo Nut Cracker is known to be
rich in antioxidants that help increase
body endurance. The product is free
from MSG, bleach, gluten, chemicals
and preservatives, and retails in a
250g pack
Gac fruit drink, is the example of RTD healthy
Functional drink, blending with green tea, herb,
mango and persimmon. Gac fruit looks like
durian and is said to contain many nutrients,
including beta carotene and lycopene.
A functional beverage is a drink product
includes in its formulation ingredients such
as herbs, vitamins, minerals, amino acids or
additional raw fruit or vegetables.
23. 58.5
48.6
33.5
34.8
45.9
31
38.5
32.8
37.9
33.6
36.9
50.0
40.9
33.7
41.5
51.4
66.5
65.2
54.1
69
61.5
67.2
62.1
66.4
63.1
50
59.1
66.3
Fortified / Functional Beverage
Low caffeine coffee & High…
Healthy canned and preserved…
Healthy chilled processed…
Healthy dairy; Yogurt cup & drink
Healthy dried processed food/fruit
Healthy frozen processed food
High nutrition noodles/Rice;…
Fat-free food
Ready to eat healthy meals
Healthy sauces, dressings and…
Healthy snack bars/ Cereal bars
Heatlhy Soups; for ex; 100% real…
Healthy sweet and savoury snacks
Global brand Local brand
35.0
39.2
26.3
32.9
80.2
26.9
28.4
40.1
20.4
29.6
29.9
62.3
19.2
56.3
32.8
38.5
21.8
29.8
74.9
23.1
26.6
37.7
17.1
27.8
28.7
54.4
17.6
53.1
Fortified / Functional Beverage
Low caffeine coffee & High…
Healthy canned and preserved…
Healthy chilled processed…
Healthy dairy; Yogurt cup & drink
Healthy dried processed food/fruit
Healthy frozen processed food
High nutrition noodles/Rice;…
Fat-free food
Ready to eat healthy meals
Healthy sauces, dressings and…
Healthy snack bars/ Cereal bars
Heatlhy Soups; for ex; 100% real…
Healthy sweet and savoury snacks
Global brand Local brand
77.2
41.7
50.9
34.6
86.1
32
21.9
61.8
33.1
0
34.3
56.5
21.9
43.5
16.6
74.7
39.1
46.1
29.6
85.2
30.2
18.5
56.8
27.4
0
29.2
52.1
20.2
39.1
15
Fortified / Functional…
Low caffeine coffee & High…
Healthy canned and…
Healthy chilled processed…
Healthy dairy; Yogurt cup…
Healthy dried processed…
Healthy frozen processed…
High nutrition…
Fat-free food
Ready to eat healthy meals
Healthy sauces, dressings…
Healthy snack bars/ Cereal…
Heatlhy Soups; for ex;…
Healthy sweet and savoury…
Other ready to eat healthy…
Global brand Local brand
RTE healthy food Trend: Global or Local ?
• Due to the high level innovative & improvement in healthy food Thailand market, therefore, the market is dominated by local brands.
• However, Global and local brand is equally dominated in healthy market in Indonesia & Vietnam.
Q14. Please tell us how do you like to purchase the ready to eat healthy food from global or local brand ? [MSA]
23
(Unit: %)
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
60.2 %39.8 % 37.6 % 34.6 % 42.5 % 39.2 %
25. RTE healthy food period consumption
• Despite the vote for high innovation for RTE healthy food in Thailand, the majority of Thai respondents (34.4%) started to consume RTE
healthy food recently for the last period of 6 months. The highest percentage of 23.4% Indonesian respondents consumed RTE healthy
food for more than 5 years ago, while around 20.8% Vietnamese consume RTE healthy food in the mentioned period.
• Around one-third of Vietnamese respondents (30.0%) started having RTE healthy food consumption for 1- 2 years
Q3. How long have you started to consume healthy food? [SA]
25
(Unit: %)
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
34.4
17.1
21.9
12.8
11.8
Recently (1 - 6
months)
More than 6 months
- 1 year
More than 1 - 2
years
More than 2 - 5
years
More than 5 years
24.8
15.8
19.8
16.2
23.4
Recently (1 - 6
months)
More than 6 months -
1 year
More than 1 - 2 years
More than 2 - 5 years
More than 5 years
11.2
16.2
30.0
21.8
20.8
Recently (1 - 6
months)
More than 6 months -
1 year
More than 1 - 2 years
More than 2 - 5 years
More than 5 years
26. • The similar trend for healthy lifestyle attitude happens for Indonesia (61.0%) and Vietnam (60.9%) particularly on work-life balance, most
of Thai respondents are focusing on health care (71.5%) particularly on stress control lifestyle (83.2%)
RTE Healthy lifestyle Attitude
Q15. Do you agree with these statement on your lifestyle ? [MMA]
26
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
Total
Agree
66.4
68.0
68.4
83.2
44.1
51.8
51.8
54.9
22.3
16.2
16.6
28.3
Regular health control
Ordered life
Salt control
Less stress
39.9
45.1
34.4
13.2
22.5
13.8
No processed food
Without additives
Vegetarian food
53.1
67.6
48.2
22.7
24.1
30.8
14.2
Regular exercise
Working/Private life
High fruit consumption
Moderate meat
consumption
70.9
81.4
83.6
47.4
Health care
Natural food consumption
Life equilibrium
Total
Agree
34.6
75.4
39.0
75.6
28.4
48.2
31.0
50.8
6.2
27.2
8.0
24.8
Regular health control
Ordered life
Salt control
Less stress
21.2
40.2
12.6
4.2
22.4
4.4
No processed food
Without additives
Vegetarian food
25.4
62.6
17.0
50.6
75.0
79.2
39.0
Health care
Natural food consumption
Life equilibrium
37.0
52.4
55.8
28.8
13.6
22.6
23.4
10.2
Regular exercise
Working/Private life
High fruit consumption
Moderate meat
consumption
Total
Agree
46.4
75.0
40.0
80.4
28.4
48.2
31.0
50.8
6.2
27.2
8.0
24.8
Regular health control
Ordered life
Salt control
Less stress
21.2
40.2
12.6
4.2
22.4
4.4
No processed food
Without additives
Vegetarian food
25.4
44.8
9.6
58.4
84.8
82.4
18.0
Health care
Natural food consumption
Life equilibrium
37.0
52.4
55.8
28.8
13.6
22.6
23.4
10.2
Regular exercise
Working/Private life
High fruit consumption
Moderate meat
consumption
Avg = 71.5
Avg = 56.3
Avg = 70.8
Avg = 56.2
Avg = 35.0
Avg = 61.0
Avg = 60.5
Avg = 18.1
Avg = 60.9
(Unit: %)
27. • The percentage of positive aspect is highest of all RTE healthy food attitude among 3 countries, and particularly higher in Thailand
(77.0%), yet the percentage of negative aspect is also high in Thailand (70.5%) because of the expensive price in Thailand that 71.8% of
respondents vote for the reason.
•The percentage of negative aspect for Indonesia and Vietnam is considerably low and significant lower than Thailand
RTE Healthy Food Product Attitude
Q15. Do you agree with these statement on ready to at healthy food perception ? [MMA]
Total
Agree
71.5
76.3
80.4
53.8
46.4
48.2
50.2
33.8
25.1
28.1
30.2
20.0
No harmful effect
Health benefit
Improving my current
health
Personal illness
46.2
45.3
55.3
51.4
28.1
23.7
28.5
29.6
Quality
Tasty
Attractive
Innovation
74.3
69.0
83.8
81.0
26.9
43.5
24.7
45.3
16.8
25.3
17.2
26.5
Fraud
Fashion
Worse
Expensive
43.7
68.8
41.9
71.8
Health Aspects
Positive aspects
Negative aspects
Thailand
(n=500)
Indonesia
(n=500)
Vietnam
(n=500)
Total
Agree
28.2
33.8
35.4
21.8
29.8
19.0
12.4
33.8
No harmful effect
Health benefit
Improving my current
health
Personal illness
34.0
41.6
51.6
62.4
Quality
Tasty
Attractive
Innovation
40.8
47.4
59.4
76.6
24.6
28.4
29.2
17.8
Fraud
Fashion
Worse
Expensive
35.0
21.8
15.8
40.2
Health Aspects
Positive aspects
Negative aspects
Total
Agree
24.4
31.6
37.2
24.0
21.4
26.0
31.8
18.4
No harmful effect
Health benefit
Improving my current
health
Personal illness
34.0
41.6
51.6
62.4
6.8
5.8
7.8
14.2
Quality
Tasty
Attractive
Innovation
51.4
38.0
61.8
81.8
24.6
55.8
34.8
41.4
Fraud
Fashion
Worse
Expensive
30.4
65.2
42.8
52.8
Health Aspects
Positive aspects
Negative aspects
Avg = 56.6
Avg = 77.0
Avg = 70.5
Avg = 28.2
Avg = 56.1
Avg = 29.8
Avg = 47.8
Avg = 58.3
Avg = 29.3
(Unit: %)
28. 28
Key insights about RTE healthy food trend and consumption behaviour from 3 countries:
■Thailand
• The high level of innovative & improvement in healthy food Thailand market (46.2%) has led to the high penetration of healthy food in
Thailand, this is proved by average high percentage RTE healthy food local brands bought by customers (60.2% of local brand VS 39.8%
of global brands). This allow the affordability accessed to the majority of Thai class C consumer (40.2%)
• While yogurt cup & drink is the most popular category among 3 countries including Thailand (77.7%). Fat-free food is the second most
popular category in Thailand. The majority of Thai respondents (61.37%) are having healthy food as a source of fiber
• The level of RTE healthy food innovation is considered to be high in Thailand, proven by number of votes by Thai (46.2%) and another
significant half vote for the level of moderate innovation (41.3%)
• The high innovation and improvement in Thailand can be proven by the example of RTE healthy meal which is not yet available in
Indonesia & Vietnam.
■Indonesia
• The moderate percentage of Indonesian consumers (29.6%) vote for lesser development for RTE healthy innovation in Indonesia.
• 56.2% of Indonesian are looking for functional for health & wellness as a major concern. Apart from yogurt cup & drink, functional
beverage is also popular in Indonesia (54.2%)
• Cholesterol is the top concern for Indonesia consumers (50.2%); and digestive is also their main concern (44.6%)
■Vietnam
• The significant majority of Vietnamese (47.0%) vote for lesser development for RTE healthy innovation in Vietnam. This might lead to
the high price per unit in Vietnam. Therefore, the majority of Vietnamese consumer are in class A (43.6%).
• While the majority of Thai (44.0%) and Indonesian (34.6%) respondents consume RTE healthy food more than once per week. The
majority of Vietnam respondents are purchasing 2-3 times/month (34.6%) and the minority consume everyday (29.0%)
• 72.8% of Vietnamese are looking for functional for health & wellness as a major concern. 52.4% of Vietnamese are concerning about
anti-ageing. Personal disease has made the majority for Vietnamese respondents (91.8%)
E. Conclusion
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