Product Management Event at #ProductCon San Francisco about Customer Centricity and Product Led Growth by Product & Growth Manager at Airbnb, Pratik Shah.
Beyond the Hype: A Realistic Look at Product-Led GrowthProduct School
The document discusses product-led growth (PLG) as a business model where the product is designed to acquire, engage, and retain customers through a freemium model. It defines PLG in terms of acquisition, retention, and monetization across product, marketing, and sales. Key learnings include that net new product-led acquisition is rare; having a free version can unlock acquisition; metrics will need to evolve; the product rarely goes alone; and using product signals can help uncover customer needs for monetization through product-led sales.
How Atlassian Does Product-Led Growth by Atlassian VP of ProductProduct School
Atlassian uses a product-led growth strategy where they focus on continually improving their products based on customer feedback to drive growth. They gather feedback through product usage data, customer support interactions, and proactive outreach. Insights from the feedback are used to prioritize features that will provide the most value to customers and encourage broader usage of Atlassian products. This approach has helped Atlassian acquire new customers and expand usage within existing customer bases.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
The document discusses strategies for shifting to a product-led growth model. It begins with an agenda that covers why product-led growth is important, elements of a successful strategy, and strategies for adopting a product-led approach. Some key points include: technology is becoming deflationary, lowering barriers to entry and increasing competition; buyers prefer self-education over sales; and product experiences have become essential to the buying process. The benefits of product-led growth are listed as dominant growth engine, lower customer acquisition costs, and better user experience. Questions are asked about a company's product-led journey, how marketing/sales influence the roadmap, and which growth model is best. A framework is presented to evaluate market strategies like disrupt
How to Master Product-Led Growth Strategy in B2B by Gainsight CTOProduct School
Main takeaways:
Main Takeaways:
- Gain visibility into the product journey
- Tie acquisition and retention KPIs with core metrics
- Design product experiences with an outcome mindset
- Create an iterative process to address usability friction
- Leverage user feedback to accelerate learning
Building AI products by Google Group Product Manager.pdfProduct School
The document provides guidance for product managers on building AI products. It discusses common questions received about using "magic pixie dust" or AI capabilities from companies like DeepMind. It then outlines the product manager's role in ML product development as creating clarity on problems, setting success criteria, advocating for culture, and communicating carefully. It provides a decision tree for determining when ML may be useful for a product based on available data, problem type, personalization needs, error tolerance, and user comfort with opacity. Finally, it notes things to watch out like preventing poor outcomes and that ML is not a replacement for good product management.
The document discusses how product-led growth has become the next evolution of go-to-market strategies, with companies focusing on viral user acquisition, free trials, and bottom-up sales driven by product usage. It provides examples of high-growth SaaS companies that have achieved faster revenue growth rates, higher gross margins, and greater valuation multiples through product-led strategies that prioritize the customer experience.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
The document discusses testing minimum viable products (MVPs) for startups. It begins by providing examples of products that failed despite large investments and outlines common reasons for failure. It then defines the context of a startup as experimentation to validate business models through frequent customer feedback. The document describes the three stages of a startup and emphasizes that learning is progress. It advocates for building an MVP, which is the fastest way to test business hypotheses with minimum effort. The rest of the document provides examples of how to test MVPs to validate problems, solutions, and product-market fit with low-cost experiments like landing pages, surveys, prototypes, and pre-orders.
Measuring What Matters in Your Product by Amazon Product Leader.pdfProduct School
The document discusses how to determine the right product metrics by focusing on outcomes rather than outputs. It recommends setting a North Star Metric to align the team and measure overall product growth. Feature metrics should support the North Star Metric. OKRs and KPIs can provide goals and feedback to track progress towards objectives. Proxy, counter, and leading/lagging indicators can also be used to balance metrics and point to future success or friction. The key is to not just measure but communicate the value of metrics and celebrate wins.
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
This document discusses A/B testing strategies for new product launches. It begins by explaining what A/B testing is and why companies use it. For new products, qualitative data is more important than quantitative data in the early stages. A minimum viable product (MVP) should be launched to create a foundation for A/B testing. Iterative testing can introduce other features to determine the winning variant, and holdouts can measure long-term success. Other validation methods like focus groups and beta testing are also discussed. The key is to qualify feedback before extensive A/B testing and measure performance over the long run.
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
This document outlines a seven-step process for creating an effective go-to-market plan. It details the key questions that should be addressed at each step and the deliverables that result from completing each step. The seven steps include defining the product or service, target markets, value proposition, marketing and sales channels, sales process, required organizational structure, and supporting business processes. Following the seven steps will result in a comprehensive go-to-market plan that can be actionably implemented.
Do you understand the experiences of your customers? How about your employees? In this workshop/presentation Shift breaks down Journey Mapping best practices and offers hands-on guidance to perfecting your Journey Mapping skills.
7 steps for creating the ultimate product-led growth strategy
A practical guide for B2B product leaders
Mickey Alon, Former CEO and co-founder of Insightera, CPO and co-founder of Aptrinsic (Gainsight PX).
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.
How to Effectively Onboard as a Product Manager by LinkedIn PMProduct School
The document outlines tips for effectively onboarding as a product manager from a LinkedIn product manager. It discusses why onboarding is important, introduces the "3 P's of Onboarding" which are product, process, and people. It provides examples for each P and recommends creating a 30-60-90 day plan to prioritize getting up to speed on the product, processes, and relationships. The plan should be shared with managers and partners to set expectations and checked in on weekly.
How to Build Product Roadmaps by AppNexus VP of ProductProduct School
Main takeaways:
- Why roadmap planning is worth the investment
- How to develop and maintain long term product plans without reverting to waterfall
- How to incorporate ideas and input from colleagues and customers, on your terms and on a rolling basis
How to Get Promoted and Stand Out from Your Peers by Match fmr VP of Product.pdfProduct School
Learn how to navigate the informal culture of performance as a product manager, and set yourself up for rapid promotions while avoiding layoffs. This segment is timely for PM community members looking to break through career barriers and thrive in their roles. Join us to gain actionable strategies for success.
This document provides an extensive summary of Kim Schmidt's professional experience, skills, and qualifications. Key details include:
- Kim has over 15 years of experience in marketing, PR, project management, and technology roles across several companies.
- She specializes in brand management, data management, emerging technologies, and event coordination/management.
- Key skills include analytics, strategy, communication, and leadership. She has expertise in AWS, SQL, JavaScript and more.
- Testimonials from previous managers and colleagues praise her energy, drive, technical skills, networking abilities, and results.
Product and Growth Marketing by Hotels.com Senior Product Manager Product School
This document summarizes courses offered by Product School to help product managers gain skills. It includes part-time courses in product management, coding, data analytics, digital marketing, UX design, and product leadership taught in various cities. The courses are led by Satya Singh, a senior product manager from Hotels.com, and aim to teach skills needed for product management roles and careers.
The webinar covered digital media analytics and Google Analytics. It discussed measuring key performance indicators for marketing, sales, technology, and products. Career prospects in digital analytics were also examined, with typical roles including digital strategist, analyst, and manager. Live demonstrations of Google Analytics dashboards showed analytics for social media, site performance, referral traffic, and other metrics.
Powering the Next Generation of Products by Amplitude Principal of Product Ma...Product School
Product Management Event at #ProductCon NY on how to Power the Next Generation of Products by Nate Franklin, Principal of Product Marketing at Amplitude
How to Identify Relevant Product KPIs by Roomgo Head of ProductProduct School
Main takeaways:
- Identifying fit-for-purpose KPIs: what to measure and why, the common mistakes that Product Managers makeand when to start measuring KPIs in a project
- Avoiding analysis rabbit holes: going too granular & orphaned KPIs, testing in a bubble and application ins A/B testing + Root Cause analysis
-Telling engaging stories through product data: the power of product KPIs, building business buy-in through relevant KPIs and how less can be more when sharing with the wider business
What is a Product Manager? by Datank.ai's Product ManagerProduct School
Main takeaways:
- What is a Product Manager?
- What are some Product Manager archetypes?
- What does a day in the life of a Product Manager look like?
- How do you become a Product Manager?
The webinar provided an introduction to digital media analytics and Google Analytics. It discussed the objectives of digital media analytics like measuring performance and gaining actionable insights. Key performance indicators for marketing, sales, technology and products were presented. Career prospects in the field were also explored, with typical profiles outlined and the strong job market and salary ranges highlighted. The webinar concluded with a demonstration of various dashboard types in Google Analytics.
The document provides an overview of product management by discussing four perspectives on the topic:
1) What domain product management falls under, touching on business, technology, and design.
2) How product management functions in organizations and interacts with other roles.
3) How to build the right product by considering desirability, feasibility, and viability, and using techniques like MVPs.
4) The differences between product management and product leadership roles and responsibilities.
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
Product Data Management Courses | Product Management Certification aniketagarwal47
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit https://www.wileynxt.com/iiml-data-driven-product-management
IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.
Strategy & Space is a boutique consultancy for brand strategy and experience design. Brand strategies are coming to live through the digital, physical and human experience in space. Strategy & Space connects branding with service design and architecture to create environments that are more useful, enjoyable and human centered.
Marketers can learn from software developers to harness—rather than struggle against—the dynamics of a digital world.
Scott Brinker says of Hacking Marketing, “My goal was to help marketers at all levels—even those with no technical background or inclination—adapt marketing management to the wild and wonderful whirlwind of a world now dominated by software.”
“When you realize that marketers are now paddling water up to their chins in websites (software), analytics (software), social media (software), marketing automation (software), interactive content (software), mobile apps (software), and so on, it starts to seem obvious. Software has eaten the world—and marketing too.”
“To effectively harness the digital forces of software, we must not only innovate what we produce in marketing, but innovate how we produce it too.”
“It’s time to rethink marketing management for a software-powered world.”
Learn how in this presentation by Scott Brinker @chiefmartec
This document summarizes the services and capabilities of a digital marketing company. It offers full service digital marketing including responsive website and app development, search engine optimization, social media marketing, digital advertising, and influencer marketing. It serves clients across various sectors such as real estate, healthcare, corporates, financial services, ecommerce, retail, and hospitality. The company consists of experts in business strategy, marketing, design, development, and technology who work to enable brands to leverage digital media for growth.
This document provides an overview of the Postgraduate Diploma in Digital Business program offered by Emeritus Institute of Management in collaboration with Columbia Business School Executive Education and MIT Sloan. The program is aimed at helping participants design digital strategies and evaluate business models to grow their organizations in the digital age. It covers key domains like digital transformation, digital business models, digital marketing strategy, and platform business models. The 9-month program involves video lectures, case studies, simulations, and a capstone project. It is taught by faculty from top institutions and industry experts, and provides a certificate upon completion.
This document provides an introduction and overview of a research project report on digital marketing in India. It includes sections on declaration, acknowledgements, certification, executive summary, and introduction to the project. The executive summary provides a high-level overview of how digital marketing is transforming the field of marketing and considers key digital marketing strategies and tactics like SEO, social media marketing, email marketing and more. The introduction to the project defines digital marketing and discusses how it has developed and changed how brands utilize technology for marketing.
What Product Management Frameworks Work by Google PM LeadProduct School
The document summarizes Howard Shen's presentation on product management frameworks. He discussed horizon planning, which categorizes products into immediate (H1), medium-term (H2), and long-term (H3) horizons based on their timelines and goals. He also covered technology layers - the user experience, business logic, and data/platform layers that make up software. The presentation provided examples and strategies for applying these frameworks in a PM career.
Brad Gerstein discusses how two major trends - explosive growth in mobile usage and adoption of lean UX and agile development processes - are changing the field of user experience design. He advocates for designing mobile-first with a focus on the core experience, limited screens, and one-handed touch interactions. Gerstein also promotes embracing lean UX practices like rapid prototyping, user testing, and iterative design to reduce risks and get products to market faster. The presentation provides an overview of how to implement a lean UX process including research, requirements gathering, information architecture, and prototyping.
Pipeline Interactive is a full-service interactive agency that provides strategic eBusiness solutions including eBusiness strategy, information architecture, creative development, eMarketing, and hosting. They have a dedicated staff of experienced professionals and use a proven methodology focusing on discovery, design, development, and quality assurance to deliver integrated online and offline solutions that support business goals and drive results.
How to Use Design & Research by LinkedIn Sr Product DirectorProduct School
This document summarizes a presentation by Lea Ann Hutter, Sr Director of Product Design at LinkedIn, and Kassie Chaney, Director of User Research at LinkedIn. The presentation discusses how product, design, and research teams can partner together. It provides an example of how foundational research helped a product team discover that their self-serve analytics product vision needed to expand to include APIs and platform integration. Formative research then informed the team to de-prioritize a feature and instead focus on Excel downloads and recruiter integrations. The takeaways are that small and big data together lead to big wins, great product vision evolves based on new insights, and teams should partner with research and design early.
Similar to Customer Centricity and Product Led Growth by Airbnb Product & Growth (20)
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
The document discusses prioritizing a product roadmap by selecting parameters, scoring features, and mapping them on a value vs effort framework. It recommends clearly defining roadmap objectives, choosing a customizable framework like value vs effort, selecting parameters like revenue and customer needs for scoring features, and categorizing investments as strategic, easy wins or maintenance based on the scoring to effectively set the product direction.
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
This document discusses harnessing the power of generative AI to improve product outcomes. It describes generative AI as a type of machine learning that allows computers to generate new and original ideas, like a creative chef using knowledge gained from recipes. The author discusses opportunities for generative AI across major business areas like demand generation, productivity, and products. Specific opportunities for Booking.com are explored, like better understanding customer intent and personalized recommendations. The author's vision is for systems that understand users in their natural language and help shape trip intent in a dynamic way that best serves customer needs.
Relationship Counselling: From Disjointed Features to Product-First Thinking ...Product School
The document discusses how Adyen improved its products by shifting from disjointed feature development to product-first thinking. Previously, Adyen had too many OKRs, complex metrics, and local success metrics that led to isolated components and fragmented experiences. It moved to fewer prioritized OKRs, global metrics, and end-to-end product management. This unified its offerings, improved the customer experience, and increased full funnel conversion rates by up to 300 basis points through its integrated risk, authentication, and optimization products working holistically.
Launching New Products In Companies Where It Matters Most by Product Director...Product School
This document discusses lessons learned from launching new products at large companies. It outlines three key lessons: 1) Figure out a clear strategic "why" for the new product that aligns with the company's overall strategy. 2) Really listen to stakeholders across the organization to understand their needs. 3) Assemble a cross-functional team that can get support and input from different parts of the organization, but isn't too large that it becomes unwieldy. The document emphasizes the importance of understanding strategic context, stakeholder needs, and effective team composition for successful new product launches at established companies.
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoProduct School
Monzo is revolutionizing the banking industry by taking a customer-first approach called "The Monzo Way." This involves starting from first principles, building products through constant dialogue with users, and piloting internally before growth. Monzo gathers extensive customer feedback and has conducted over 500 research interviews and reports. It strives for industry-leading customer service and uses this research to develop innovative new products for investments and home ownership tailored to customer needs. Monzo's community-focused approach has helped it become the UK's highest rated bank for overall service quality for four years running.
Synergy in Leadership and Product Excellence: A Blueprint for Growth by CPO, ...Product School
This document discusses synergy between leadership and product excellence. It provides a blueprint for growth with three pathways: 1) an agile, retrospective culture, 2) rapid learning and experimentation, and 3) transparency and feedback culture. Ultimately, career fulfillment comes from aligning skills and passions, whether as an individual contributor or manager, by embracing what brings joy and taking a holistic approach to growth.
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
The document discusses how product teams can act like owners and investors to maximize returns. It recommends following three principles: 1) The investment principle - treat time as an investment that should generate ROI. 2) The capping principle - limit ambitions based on discovery. 3) The portfolio principle - allocate resources across a portfolio of high-risk/high-reward, medium-risk, and low-risk/low-hanging fruit initiatives based on their potential ROI. Managing product work like a VC portfolio can help product teams act like owners and challenge stakeholders to seek maximum returns.
The Future of Product, by Founder & CEO, Product SchoolProduct School
Product teams will need to contribute directly to revenue growth, not just user value. They will sit at the intersection of technology and business. Artificial intelligence will allow product teams to do more with less people by automating tasks and providing insights. To succeed in this new era, companies must empower their product teams with the right skills and integrate them closely with other functions like marketing, sales, and customer success.
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Muhammad Ali
Exploring SQLite and the Litestack suite of SQLite based tools for Ruby and Rails applications. Litestack offers a SQL database, a cache store, a job queue, a pubsub engine, full text search and performance metrics for your Ruby/Ruby-on-Rails apps
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxSynapseIndia
Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation
Implementations of Fused Deposition Modeling in real worldEmerging Tech
The presentation showcases the diverse real-world applications of Fused Deposition Modeling (FDM) across multiple industries:
1. **Manufacturing**: FDM is utilized in manufacturing for rapid prototyping, creating custom tools and fixtures, and producing functional end-use parts. Companies leverage its cost-effectiveness and flexibility to streamline production processes.
2. **Medical**: In the medical field, FDM is used to create patient-specific anatomical models, surgical guides, and prosthetics. Its ability to produce precise and biocompatible parts supports advancements in personalized healthcare solutions.
3. **Education**: FDM plays a crucial role in education by enabling students to learn about design and engineering through hands-on 3D printing projects. It promotes innovation and practical skill development in STEM disciplines.
4. **Science**: Researchers use FDM to prototype equipment for scientific experiments, build custom laboratory tools, and create models for visualization and testing purposes. It facilitates rapid iteration and customization in scientific endeavors.
5. **Automotive**: Automotive manufacturers employ FDM for prototyping vehicle components, tooling for assembly lines, and customized parts. It speeds up the design validation process and enhances efficiency in automotive engineering.
6. **Consumer Electronics**: FDM is utilized in consumer electronics for designing and prototyping product enclosures, casings, and internal components. It enables rapid iteration and customization to meet evolving consumer demands.
7. **Robotics**: Robotics engineers leverage FDM to prototype robot parts, create lightweight and durable components, and customize robot designs for specific applications. It supports innovation and optimization in robotic systems.
8. **Aerospace**: In aerospace, FDM is used to manufacture lightweight parts, complex geometries, and prototypes of aircraft components. It contributes to cost reduction, faster production cycles, and weight savings in aerospace engineering.
9. **Architecture**: Architects utilize FDM for creating detailed architectural models, prototypes of building components, and intricate designs. It aids in visualizing concepts, testing structural integrity, and communicating design ideas effectively.
Each industry example demonstrates how FDM enhances innovation, accelerates product development, and addresses specific challenges through advanced manufacturing capabilities.
Data Integration Basics: Merging & Joining DataSafe Software
Are you tired of dealing with data trapped in silos? Join our upcoming webinar to learn how to efficiently merge and join disparate datasets, transforming your data integration capabilities. This webinar is designed to empower you with the knowledge and skills needed to efficiently integrate data from various sources, allowing you to draw more value from your data.
With FME, merging and joining different types of data—whether it’s spreadsheets, databases, or spatial data—becomes a straightforward process. Our expert presenters will guide you through the essential techniques and best practices.
In this webinar, you will learn:
- Which transformers work best for your specific data types.
- How to merge attributes from multiple datasets into a single output.
- Techniques to automate these processes for greater efficiency.
Don’t miss out on this opportunity to enhance your data integration skills. By the end of this webinar, you’ll have the confidence to break down data silos and integrate your data seamlessly, boosting your productivity and the value of your data.
Choose our Linux Web Hosting for a seamless and successful online presencerajancomputerfbd
Our Linux Web Hosting plans offer unbeatable performance, security, and scalability, ensuring your website runs smoothly and efficiently.
Visit- https://onliveserver.com/linux-web-hosting/
BT & Neo4j: Knowledge Graphs for Critical Enterprise Systems.pptx.pdfNeo4j
Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.
Understanding Insider Security Threats: Types, Examples, Effects, and Mitigat...Bert Blevins
Today’s digitally connected world presents a wide range of security challenges for enterprises. Insider security threats are particularly noteworthy because they have the potential to cause significant harm. Unlike external threats, insider risks originate from within the company, making them more subtle and challenging to identify. This blog aims to provide a comprehensive understanding of insider security threats, including their types, examples, effects, and mitigation techniques.
The Role of IoT in Australian Mobile App Development - PDF GuideShiv Technolabs
Explore the transformative impact of IoT on Australian mobile app development with our comprehensive PDF guide. Discover key trends, innovative applications, and future prospects in the intersection of IoT and mobile technology.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/07/deploying-large-language-models-on-a-raspberry-pi-a-presentation-from-useful-sensors/
Pete Warden, CEO of Useful Sensors, presents the “Deploying Large Language Models on a Raspberry Pi,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, Warden outlines the key steps required to implement a large language model (LLM) on a Raspberry Pi. He begins by outlining the motivations for running LLMs on the edge and exploring practical use cases for LLMs at the edge. Next, he provides some rules of thumb for selecting hardware to run an LLM.
Warden then walks through the steps needed to adapt an LLM for an application using prompt engineering and LoRA retraining. He demonstrates how to build and run an LLM from scratch on a Raspberry Pi. Finally, he shows how to integrate an LLM with other edge system building blocks, such as a speech recognition engine to enable spoken input and application logic to trigger actions.
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...Torry Harris
Evolution of iPaaS
Integration is crucial for digital transformation, and iPaaS simplifies IT workloads, providing a unified view of enterprise data and applications.
🔸 Early Days (2000s)
The rise of cloud computing and SaaS set the stage for iPaaS to address integration needs. Key milestones include:
➤ Early reliance on IBM WebSphere and Oracle middleware.
➤ Informatica Cloud launch in 2006.
➤ Boomi's AtomSphere introduction in 2008.
➤ Gartner's term "iPaaS" in 2011.
🔸 Cloud First Approach (2010-2020)
The shift to cloud-based applications accelerated iPaaS adoption. Developments include:
➤ Low-code/no-code iPaaS platforms like SnapLogic.
➤ Integration of on-premise, cloud, and SaaS applications.
➤ Enhanced capabilities such as API management and data governance.
➤ Emphasis on security and compliance with platforms like Jitterbit.
➤ Leveraging AI/ML technologies for integration tasks.
🔸 Challenges and Costs
MuleSoft's survey highlights costly integration failures. Key issues include:
➤ High labor costs for custom integrations.
➤ Complexities in mapping and managing data.
➤ Integration challenges in industries like airlines and healthcare.
➤ Increased costs due to lack of standardization and security breaches.
🔸 Future of iPaaS
iPaaS will continue to evolve with increased sophistication and adaptability. Future trends include:
➤ Wider adoption across industries.
➤ Hybrid integrations connecting diverse environments.
➤ AI and ML for automating tasks.
➤ IoT integrations for better decision-making.
➤ Event-driven architectures for real-time responses.
iPaaS is essential for addressing integration challenges and supporting business innovation, making strategic investment crucial for competitive resilience and growth.
Utilizing pigged pipeline technology proves advantageous for the transfer of a diverse range of products. Addressing a significant challenge in Lube Oil Blending Plants, pigged manifolds seamlessly interconnect numerous source tanks with various destinations like filling and loading. This innovative approach enhances efficiency and resolves complexities associated with managing multiple product transfers within the blending facility.
12. • Growth PM @ Airbnb
Over 10 years of product
management experience in
Growth & 2 sided
marketplaces
Hi! I’m
Pratik
PRODUCT MANAGER / GROWTH
PRATIKHSHAH
13. Today, we will discuss:
What is Growth & why does it matter?
What makes a good Growth PM?
Mastering Retention &
Engagement
Section
1
Section
2
Section
3
17. What exactly is Growth?
Growth is a multi-disciplinary,
experiment-based, data-driven, full-
funnel approach to scaling a business
& moving key product metrics.
CREATIVE
MARKETING
AUTOMATION
&
ENGINEERING
EXPERIMENTS
&
DATA
GROWTH
18. It all begins with a Growth Model
Growth model provides an execution
framework that uses analytics to
understand where the biggest growth
opportunities are, and then iterates between
identifying and testing product levers that
address them.
19. Growth Model is all about users
New Users + Retained
Users
SUSTAINABLE
GROWTHACQUISITION
+
RETENTION
&
ENGAGEMENT
=
Net Growth
GROW USER
BASE
GROW USER
VALUE
20. Strategy
How will we
sustain growth
over a long term?
Priority
How will we
decide between
initiatives?
Prediction
How will we
predict impact?
Channels
Which channels
to invest in?
Communication
How do we
communicate this
to our
stakeholders?
Growth ModelHow do we use
it?
22. Retention & Engagement
Both
Growth ProductGetting users to
experience core
value as often as
possible
Building Core
Value
Getting largest # of users
to experience core value
Credit: Framework by Chamath
Palihapitiya
23. 80% of new users stop using the average app just three days after downloading it.
State of Retention
25. Core action & product usage interval
AIRBNBUBER
DAILY ACTIVE
USERS
MONTHLY ACTIVE
RIDERS
“Are enough people using your product & are they using it as frequently as you
expect?”
FACEBOOK
YEARLY ACTIVE
BOOKERS
26. VISITOR NEW SIGN-UP
INACTIVE SIGN-UP
USER
Powe
r
Cor
e
Casu
al
INACTIVE USER
Lifecycle framework
It all begins with understanding user
states
27. VISITOR NEW SIGN-UP
INACTIVE SIGN-UP
USER
Powe
r
Cor
e
Casu
al
INACTIVE USER
Lifecycle framework
Activation: Get user to Habit moment as soon as
possible
28. VISITOR NEW SIGN-UP
INACTIVE SIGN-UP
USER
Powe
r
Cor
e
Casu
al
INACTIVE USER
Lifecycle framework
Engagement: Build habit and increase frequency of
usage
29. VISITOR NEW SIGN-UP
INACTIVE SIGN-UP
USER
Powe
r
Cor
e
Casu
al
INACTIVE USER
Lifecycle framework
Reactivation: Prevent churn & bring dormant users
back
35. Growth is Cross Functional
DESIGN ENGINEERINGMARKETING DATA SCIENCE
36. Growth is Cross Functional
DESIGN
ENGINEERING
MARKETING DATA SCIENCEPM
37. At Airbnb, every growth sub-team
(pod) such as Search, Virality, Email
is cross functional
Growth is Cross Functional
DESIGN
ENGINEERING
MARKETING DATA SCIENCEPM
40. Growth PM Skills
Cross Functional
Ability to work across
engineering, data
science, marketing &
design.
The Balance of
Art & Science
Hypothesis driven AB
testing, SQL, User
research, psychology.
41. Growth PM Skills
Cross Functional
Ability to work across
engineering, data
science, marketing &
design.
The Balance of
Art & Science
Hypothesis driven AB
testing, SQL, User
research, psychology.
Rapid Experimentation
High-impact ideas that fit
within quick, data-driven
process.
42. Growth PM Skills
Cross Functional
Ability to work across
engineering, data
science, marketing &
design.
The Balance of
Art & Science
Hypothesis driven AB
testing, SQL, User
research, psychology.
Rapid Experimentation
High-impact ideas that fit
within quick, data-driven
process.
Customer-centric &
Impact driven
43. Growth is systematic thinking applied to
improving product & business metrics
Key Take-aways
Retention is most important & hardest area
Growth PM = customer centric & impact
driven
1
2
3
45. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online