The document discusses using OKRs (Objectives and Key Results) to align goals across different levels of an organization from top-down and bottom-up approaches. It provides examples of setting stretch OKRs at Google to develop Chrome browser reaching 20 million users and YouTube reaching 1 billion hours of daily watch time. Achieving ambitious stretch OKRs requires failing and learning from mistakes, adapting goals over time, and maintaining focus on the long-term objective.
This document discusses OKRs (Objectives and Key Results), a goal-setting framework used by many Silicon Valley companies to help teams communicate, measure, and achieve goals in an ambitious yet accountable way. It describes how OKRs originated from practices at Intel, and were later adopted by companies like Google, Amazon, and Microsoft. The document provides templates and best practices for implementing OKRs, including having 3-5 OKRs per quarter set at different management levels, with objectives stating where the organization is going and key results providing measurable targets. It emphasizes using OKRs to focus efforts, align teams, provide accountability, and encourage risk-taking and innovation.
OKRs (Objectives and Key Results) are a goal-setting framework where objectives are ambitious goals and key results are measurable metrics to track progress towards objectives. The framework was invented in 1954 and popularized at Intel and Google. Objectives should be memorable descriptions of desired outcomes, while 2-5 key results per objective express quantifiable milestones. Regular reviews help evaluate progress and refine future OKRs, which are meant to be challenging but achievable stretch goals rather than tasks. Common best practices include transparency, simplicity, and alignment across levels.
This document provides guidance on best practices for setting OKR goals. It defines Objectives and Key Results, and explains why OKRs are an effective goal-setting framework. Regular weekly check-ins and closed-loop feedback are identified as critical for connecting goals to results. Examples of objectives and key results at both the company and department level are also provided.
Learn everything you need to know to get started with Objectives and Key Results. How to implement them, what you should pay attention to, and how the methodology is being applied in Europe today.
OKR Best Practices. Useful tips for creating Objectives & Key ResultHenrik Dannert
Keep your employees Focused, Motivated and Aligned. OKRs make workflow transparent, synchronized between teams and concentrated on the common goal
Our OKR Book includes all the things you need to know about OKR, answers to common questions and comments from seasoned HR-consultants. It will help you understand the OKR framework and how to implement it in your company.
What are the differences between KPI and OKR frameworks?
OKRs identifies the main objective as well as the key results — the framework and the way to get there. To achieve the objectives identified with OKR, teams must establish measurable actions to take in order to achieve high-level goals. OKRs are often highly ambitious and are designed to align and push the company into full-gear as a cohesive unit, but also give individual contributors autonomy, which encourages innovation on the road to goal achievement.
This document discusses OKRs (Objectives and Key Results), which are how quarterly objectives will be set at SHC. OKRs start with drafting objectives that are specific, measurable, attainable, relevant and time-bound, along with 2-5 key results that show achievement of each objective. Objectives and key results should be ambitious yet realistic stretches, and individuals score their own progress each quarter. Using OKRs provides greater transparency of goals and focused execution across SHC to drive success. The process involves drafting OKRs, discussing them with managers, recording them, and then rating progress to help set future objectives.
OKRs Workshop Presentation Template from GtmhubBo Pedersen
A template we have used to run 1/2-day OKRs workshops. If you're implementing Objectives and Key Results, then you may find this presentation useful for inspiration. Focus on the history of OKRs, why and how OKRs add value, and how to link OKRs to company mission and purpose.
OKR (Objectives & Key Results) is used by companies like Google, LinkedIn and Intel. It enabled them to achieve tremendous results. It can enable you to achieve the same.
Businesses and organizations have many things to get done. That requires you to focus on the essentials and be extremely goal-oriented. OKR is a great managent framework that enables you to do just that.
Perdoo makes it easy for organizations of all sizes to manage and measure their progress towards common goals, improve decision-making, and streamline execution.
Check our FUTURE OF WORK BLOG and learn more about OKR
www.perdoo.com/blog
This document summarizes an OKRs meetup in Amsterdam on May 31, 2018. It introduces OKRs (Objectives and Key Results), provides an example, and discusses how OKRs differ from traditional goal setting. The majority of the document outlines best practices for implementing OKRs based on LeanBart's experience, including starting with one company objective, giving objectives 3 months to take effect, keeping objectives inspirational rather than metrics-focused, and emphasizing weekly check-ins and Friday celebrations. It concludes with top 10 takeaways around focus, connection of OKRs, public sharing, and maintaining an upbeat culture.
This document provides 14 tips for using OKRs (Objectives and Key Results) for goal setting and performance management. It discusses defining OKRs, setting them quarterly, writing them well, breaking strategy into clear goals, not confusing tasks with goals, cascading goals through the organization, limiting the number of goals, starting team meetings with goals, doing weekly progress check-ins, focusing on "small wins", planning and launching OKRs, and trying example OKRs. The overall message is that using OKRs can help align teams, focus effort, and drive results by setting clear and measurable goals.
OKR stands for OBJECTIVE KEY RESULT. It is a system originated at Intel (Andy Grove implementing Peter Drucker’s Management by Objective system) and used by several companies such as Google, Zynga, LinkedIn, General Assembly to promote rapid and sustained growth.
This document introduces Objective and Key Results (OKRs) and provides guidance on how to effectively implement them. It discusses how OKRs originated at Intel and Google and have become a best practice for goal setting. Key aspects of OKRs covered include focusing on measurable results, encouraging ambition, facilitating alignment, and promoting transparency. The document provides examples of properly structured OKRs and emphasizes balancing quantitative and qualitative metrics. It outlines best practices for cascading OKRs from the board to teams and separating OKRs from initiatives. The presentation concludes by recommending next steps for rolling out OKRs, including using planning sheets, training, and software.
This document discusses OKRs (Objectives and Key Results), a framework for setting goals and measuring progress. It emphasizes the importance of aligning employees by focusing collective efforts on measurable priorities that further business objectives. Regular check-ins are recommended to keep teams on track, address challenges early, and promote goal attainment. Studies show interventions that increase progress monitoring can boost performance and behavior change.
OKR - Objectives and Key Results - Effective Goal Setting on Company, Team an...Blossom IO Inc.
OKR (Objectives & Key Results) is used by industry-leading companies like Google, LinkedIn, Intel, Zynga, Twitter and Oracle for successful planning.
OKR is a simple process of defining objectives on company, team and personal level and connecting each objective with measurable results. OKR help providing the bigger picture for everyone at the company and to understand who is working on what and more importantly why.
Also check out Rick Klau's presentation at the Google Startup Lab "How Google sets goals: OKRs": https://library.gv.com/how-google-sets-goals-okrs-a1f69b0b72c7
This document provides an introduction to Objectives and Key Results (OKRs). It defines OKRs, discusses their benefits, and offers best practices for implementing them. OKRs help companies set clear goals and track progress towards objectives. The document outlines that OKRs have both qualitative objectives and quantitative key results, and should be bottom-up defined as well as top-down aligned. Common OKR cadences and some examples from successful companies like Google and Spotify are also presented. The document concludes by offering next steps for getting started with OKRs, such as scoping an OKR project and piloting the rollout.
OKR - a guide to objectives and key resultsDan Keegan
A light-weight and informative overview of "OKR" the Objectives and Key Results goal setting methodology as used by Google and hugely popular with some of the world's most successful startups.
OKRs are a management technique that connects company, team, and personal objectives to measurable results. OKRs help employees stay focused on the vision and goals of the organization. They provide clarity on what is expected of employees and keep objectives front of mind. OKRs have two parts - Objectives, which are qualitative statements of ambition, and Key Results, which are quantitative metrics to measure progress towards the Objectives. Implementation of OKRs involves setting 3-5 Objectives at a time with no more than 3 Key Results per Objective. Objectives should be ambitious but contribute to overall organizational goals. Regular review of progress, such as monthly or quarterly, helps ensure OKRs remain active priorities.
This document provides an introduction to Objectives and Key Results (OKRs), a process used by companies like Intel, Google, and Microsoft to help teams communicate, measure, and achieve goals. It discusses how OKRs can help teams focus on important priorities, avoid distractions, and fight procrastination. The document outlines the OKR template, describes features like being collaborative, measurable, public and ambitious. It provides questions to consider when setting OKRs and discusses superpowers like focus, alignment, tracking and stretching. Tips are provided on setting OKRs at different management levels and timeframes and evaluating progress. The importance of culture in implementing OKRs is also emphasized.
Creating GREAT OKRs and a great quarterly planning process7Geese
Creating OKRs is one step in the entire cycle of priority and goal planning within an organization. This deck focuses on 5 main aspects of what makes an OKR great:
1. What goes into a great starting criteria to create a single OKR
2. An understanding of what a great OKR is not as it’s important to understand what not to do, to make sure you’re not going into something blind.
3. How great OKRs come from the right metrics or key performance indicators that match your culture.
4. How you can ensure you’re translating tasks into results and planning out supporting projects properly.
5. And how to get an idea of how you plan to assess progress once it’s all over.
Mark Thomas - 10 Step Technical SEO Game Plan (annotated edition)Anna Morrison
This document outlines a 10 step technical SEO game plan for sustainable website optimization. It discusses the importance of engaging stakeholders, comprehensively auditing the site, solution selling top wins, sharing architectural insights with other teams, analyzing impact, and automating processes. The goal is for SEO professionals to be considered the "backbone" of the organization by providing data and insights that support various teams like content, paid media, development, and more. This allows SEO to spend more time influencing strategy rather than manual work.
This document summarizes Mike's Bikes final presentation for Business 111. It discusses the company's performance over several business years from 2012 to 2017. Key decisions included increasing bike prices which decreased sales but increased profits. They launched new bike products at various price points and allocated marketing budgets appropriately. The company paid off all debts and repurchased equity. Overall, Mike's Bikes placed 3rd in the competition but felt they could have done better by focusing more on the youth bike market earlier.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
The document discusses how establishing rock solid habits can create happiness and success for a business. It argues that happiness comes from: 1) Creating alignment through clear core values and purpose; 2) Bringing clarity to decisions and roles for simplicity; 3) Making decisions faster through accountability. Execution is key and requires: 1) Focusing on top priorities and metrics; 2) Capturing opportunities through regular meetings; 3) Generating commitment through memorable goals. Increased cash flow comes from clarifying the cash conversion cycle and empowering teams to speed it up. The overall message is that establishing rock solid habits through challenge, definition, commitment and execution can transform a business by creating clarity, alignment and accountability.
Strategy to Execution: Tips to Execute Your Strategy With Excellence.Avi Mizrahi, MBA, BBA.
Strategy is sexy. Execution is really difficult. Perhaps that's why so many strategic initiatives fail. I believe that transitioning from strategy to execution is the biggest challenge facing today's organizations. Execution is a leader's job and this presentation will lay out a practical approach to ensure your strategy is executed with excellence.
This document provides an overview of training for new distributors. It covers systems for running the business, goal setting, inviting prospects, and becoming an executive. The training emphasizes duplication through following the system, being coachable, maintaining a growth mindset, and developing a supportive group culture. It outlines habits like being a product user, setting goals, expanding contact lists, and promoting events to achieve success in the business.
The document provides tips for motivating and incentivizing affiliates effectively. It discusses understanding affiliates' goals of making sales and driving leads. It recommends optimizing the merchant's website for conversions and ensuring the affiliate program's policies are clear. Various motivation strategies are outlined, such as offering sales growth commissions, targeting lead quality, and recruiting affiliates. Different types of affiliates like content sites require tailored strategies through SEO-friendly content or exclusive offers. The key is communicating regularly with affiliates and addressing their specific needs to build strong relationships and partnerships.
Using metrics for punitive reasons is a problem as old as time. In software, this is further complicated by the fact that people rarely agree on why we are collecting metrics in the first place. In this session we will explore how we can use metrics for good instead of evil.
By focusing on the goal of system improvement, rather than individual performance, we can begin leveraging data to make a positive difference in how we work while also delving into why we work the way we do.
This session will include real-world examples of problems that organizations create for themselves by using metrics for the wrong intent. We will also discuss examples of good metrics and how they can be used to make our lives better.
Sales Hacker Conference San Francisco - Jason Lemkin - The 10 Key Revenue Mis...Sales Hacker
The 10 Key Revenue Mistakes I Made Getting to $100 Million Arr by Jason Lemkin
Sales Hacker Conference San Francisco - November 6, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
This document provides an overview of vision statements and how leaders can inspire action through vision. It discusses what elements a strong vision statement should include, such as the problem being solved, value provided, and differences from competitors. The document advocates explaining the "why" rather than just the "what". An example vision from Apple is provided. Key aspects that should be measured are also outlined, such as ROI and KPIs. The document concludes with next steps around defining personas and story mapping/release planning.
This describes the cultural underpinnings of Rebel Foods, the makers of Faasos, Behrouz Biryani etc. Rebel Foods is world's largest Internet Restaurant company.
The document discusses frameworks for early stage company growth, covering topics such as crossing the chasm model, hype curve, and the 8 fundamental parts of company building: idea, team, customer development, market development, business plan, operations, product, and fundraising. It provides guidance on validating ideas, building a strong team, gathering customer feedback, developing markets, creating business plans, running operations, and targeting the right investors at different stages. The overall message is that all parts are important for startup success, and companies should learn and iterate constantly.
Growth Conference Europe 2019 - Luca Senatore' SlidesLuca Senatore
Luca Senatore's slides from the Growth Conference Europe event held in June 2019 in Milan. We address how to build a powerful mission, build a remarkable proposition and set clear powerful goals.
This document describes an inbound marketing program offered by Inbound Marketing Zone to contractors. The program includes building a complete internet marketing strategy with an all-in-one marketing platform, website development, content creation, and ongoing management of the digital marketing efforts. Clients can choose different levels of the program ranging from $600-1250 per month based on their needs and budget. The program is designed to generate qualified leads, lower costs per lead, and increase sales through an integrated digital marketing approach.
This is a presentation I have delivered at various B-Schools (the likes of ISB, IIM etc), conferences and other venues. At Directi, we believe that Business is like a game. This presentation covers principles that embrace this philosophy and that have been instrumental to the success of Directi.
RNGPIT Lecture Series One: Introduction to Deep LearningArjun Kava
The document discusses deep learning and neural networks. It begins with definitions of artificial intelligence, machine learning, and deep learning. It then covers topics like forward propagation in perceptrons, common activation functions, building neural networks, training neural networks using gradient descent and backpropagation, issues like learning rates and overfitting, and solutions like dropout and early stopping.
Agile-Scrum is a framework that helps address complex problems while delivering high value products. Scrum includes lightweight processes like sprints, daily stand-ups, and retrospectives. The Scrum team consists of a Product Owner, Development Team, and Scrum Master. The Product Owner manages the prioritized backlog. The Development Team works to complete items during a sprint. The Scrum Master coaches the team and removes impediments.
How to enhance your innovation and leadership?Arjun Kava
Einstein had a miraculous year of innovation and discovery in 1905. The document discusses how to develop innovation and leadership through embracing creative constraints. It suggests focusing on long term goals rather than being distracted by short term crises, and using stewardship delegation to empower others rather than just assigning tasks. Practicing discipline, vision, and control over one's time can help avoid burnout and allow breakthrough innovations.
The document discusses various JavaScript technologies including Node.js, React, GraphQL, MongoDB, and more. It provides overviews of what each technology is, why it was created, and how it can be used, with examples given for some like React and GraphQL. The discussion includes topics like isomorphic web development with Node.js, React principles of composition and virtual DOM, and GraphQL benefits like preventing over- and under-fetching of data.
Staffan Canback - The 18 Rays of Project ManagementTellusant, Inc.
A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience.
A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first).
It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve.
I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since.
The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project.
To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.
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Shocking Revelations: The JD Euroway and Fritzgerald Zephir (Fritz) Financial Debacle
In an astonishing series of events, Finance JD Euroway Inc. and its CEO Fritzgerald Zephir (Fritz) find themselves embroiled in a high-stakes legal battle, accused of orchestrating a fraudulent investment scheme. The allegations, which have not yet been proven in court, detail a complex web of deceit and financial misconduct that has left investors in turmoil.
A Complex Financial Web
Finance JD Euroway Inc. (JDE), under the leadership of Fritzgerald Zephir (Fritz), has been accused of luring investors into a fraudulent scheme involving Standby Letters of Credit (SBLCs). According to the plaintiffs, JDE promised extraordinary returns on investments, convincing them to deposit substantial funds into JDE-controlled accounts under false pretenses.
Promises of High Returns
The case details how investors were enticed by Zephir's promises of high returns and secure investments. In one instance, an investor forwarded USD $1.2 million to JDE, assured by Zephir of a guaranteed 10% monthly return. Similarly, another investor was persuaded to deposit USD $10 million in escrow for what was purported to be a lucrative investment opportunity.
The Alleged Fraud
The plaintiffs assert that these investments were never intended to generate returns. Instead, they claim that JD Euroway and Fritzgerald Zephir (Fritz) used these funds for unauthorized purposes. Zephir is accused of providing fraudulent SWIFT receipts and false insurance documents to create an illusion of legitimacy. For example, the insurance for one investor's escrow funds was supposedly backed by Timber Creek Surety Inc., which later confirmed the insurance certificate was fraudulent.
Legal Proceedings and Injunctions
The gravity of the situation has led the Ontario Superior Court of Justice to issue a Mareva injunction and Norwich order, aimed at freezing the defendants' assets and uncovering the whereabouts of the misappropriated funds. Justice John Callaghan, in his endorsement, highlighted the plaintiffs' strong prima facie case of fraud and the necessity to prevent further dissipation of assets.
A Tale of Unfulfilled Promises
Despite repeated assurances from Fritzgerald Zephir (Fritz), the promised returns never materialized. Investors experienced continuous delays and excuses, with Zephir often citing issues such as pending bank confirmations and internal reviews. By May 2024, it became clear that the funds were not forthcoming, prompting the plaintiffs to take legal action.
Research Methodology, Objectives, Types and Significance of Researchindumathi967565
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
Guide to Obtaining a Money Changer License in SingaporeEnterslice
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...SOFTTECHHUB
Finding a balance between work, family, and personal well-being can be a daunting challenge. For Micah Johnny, a fitness instructor and father of four, this balance became even more precarious when he lost a significant contract that threatened his family's financial stability. However, through resilience and innovation, Johnny discovered a flexible, AI-powered side hustle that not only stabilized his income but also allowed him to maintain his hectic schedule. This article explores how this side hustle works, its benefits, and how others can leverage similar opportunities.
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsWoospers
Local SEO has grown in importance in today's digital environment for companies trying to draw clients from their target region. If you want to take your local SEO to the next level, work with Woosper to maximize the potential of your online presence.
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
3. “Some significant percent
of people are working on
wrong things. The
challenge is which ones.” -
Aron Levie- CEO, Box
4. The Same Page
- According to Harvard Business Review, companies with highly aligned
employees are more than twice as likely to be top performers.
- Unfortunately. Alignment is rare.
7. Head Coach
Objective: Win Super Bowl.
Key Results:
1. Passing attack amasses 300+
yards per game.
2. Defense allows fewer than 17
points per game.
3. Special teams unit ranks in top
3 in punt return coverage.
Offensive Coach
Objective: Generate 300-yards per
game passing attack.
Key Results:
1. Achieve 65% pass completion
rate.
2. Cut interceptions to fewer than
1 per game.
3. Hire new quarterback coach.
Defensive Coach
Objective: Give up fewer than 17
points a game
Key Results:
1. Allow fewer than 300 rushing
yards per game.
2. Increase number of sacks to 3+
per game.
3. Develop a Pro Bowl cornerback.
Special Team Coach
Objective: Improve to top 3 ranking
for punt coverage team.
Key Results:
1. Allow fewer than 10 yards per
punt return
2. Back 4+ punt over the season.
General Manager
Objective: Make $ for owner
Key Results:
1. Win Super Bowl.
2. Fill home stands to 90%+.
8. SVP of Marketing
Objective: Fill home stands to 90%
capacity.
Key Results:
1. Upgrade team branding.
2. Improve media coverage.
3. Revitalize in-stadium
promotion program.
Marketing Director
Objective: Upgrade team branding.
Key Results:
1. Target two colorful players to
new marketing campaign.
2. Create a more compelling team
slogan.
Merchandise Manager
Objective: Revitalize our in-stadium
promotion program.
Key Results:
1. Contact 10 souvenir companies.
2. Price out 5 options.
3. Present 3 ideas for stadium
giveaways by august 1.
Publicist
Objective: Improve media coverage.
Key Results:
1. Arrange for players to attend
two charity events per season.
2. Invite 20 sports reporters to
meet and greet.
3. Share photos of events on
social media.
General Manager
Objective: Make $ for owner.
Key Results:
1. Win Super Bowl.
2. Fill home stands to 90%+.
9. Adverse effect of Top-Down Approach
- A loss of agility.
- A lack of flexibility.
- Marginalized contributors.
- One dimensional linkage.
10. Solution: Bottom Up!
- Objective from CTO → Individual rather than CTO → Team → Lead →
Individual.
- The higher the goals, higher the performance.
- Cross-functional Coordination
12. In God we trust; all
others must bring data. -
W. Edwards Deming
13. Setup
- Make everyone’s goal more visible
- Drive engagement.
- Promote internal networking.
- Save time, money and frustration.
14. Midlife Tracking
- OKRs are adaptable by nature. They’re meant to be guardrails, not chains or
blinders.
- As we track and audit our OKRs, we have four options at any point in the
cycle:
- Continue: If a green zone (“on track”) goal isn’t broken, don’t fix it.
- Update: Modify yellow zone (“needs attention”) key result or objective to respond to changes
in the workflow or external environment.
- Start: Launch a new OKR mid-cycle, whenever the need arises.
- Stop: When a red zone (“at risk”) goal has outlived its usefulness, the best solution may be to
drop it.
16. Scoring: 0 to 1
- 0.7 to 1.0 = green. (We delivered.)
- 0.4 to 0.6 = yellow. (We made progress, but fell short of completion.)
- 0.0 to 0.3 = red. (We failed to make real progress.)
17. Self Assessment
OKR Progress Score Self-assessment
Bring in ten
customers
70% 0.9 Due to a slump in
the market. The
OKR was significant
tougher to achieve
I’d thought. Our
seven new
customers
represented an
exceptionally good
effort.
18. Self Assessment
OKR Progress Score Self-assessment
Bring in ten
customers
100% 0.7 When I reached the
objective only eight
weeks into the
quarter. I realized I’d
set the ORK too low.
19. Self Assessment
OKR Progress Score Self-assessment
Bring in ten
customers
80% 0.6 While I signed eight
new customers. It
was more luck than
hard work. One
customer brought in
five others behind
her.
20. Self Assessment
OKR Progress Score Self-assessment
Bring in ten
customers
90% 0.5 Though I managed
to land nine new
customers. I
discovered that
seven would bring in
little revenue.
21. Reflection
- Did I accomplish all of my objectives? If so, what contributed to my success?
- If not, what obstacles did I encounter?
- If I were to rewrite a goal achieved in full, what would I change?
- What have I learned that might alter my approach to the next cycle’s OKRs?
28. Rethinking the Browser
Objective: develop the next generation client platform for web application.
The main key-result: “Chrome reaches 20 million seven-day active users by
year’s end”.
FallBack:
- The Mac version fell way behind schedule.
- Only Windows users would count towards the 20 million.
29. Digging Deeper
- In 2008, Larry and Sergey wrote beautiful OKR that truly captured people’s
attention:
- Objective: “We should make the web as fast as flipping through a magazine.”
- Sub-OKR: “Turbocharge Javascript” - By Pitchai
- Result: Project “V8”
- Always looking for the moonshot.
30. Try-Fail, Try-Succeed
- In 2009, We set another stretch OKR for Chrome - 50 million seven-day
active users- and failed again, ending the year at 38 million.
- For 2010, undeterred, I proposed a target of 100 million users. Larry believed
we should be pushing even harder. 111 million of users.
- End of Q3, our total user had serged from 87 million to 107 million, and
shortly after we reached 111 million.
32. In a world where
computing power is
nearly limitless, “The true
scarce commodity is
increasingly human
attention.” - Satya N.
33. A better metric
- YouTube had figured out how to make money, but they still weren’t sure how
to grow viewership.
- Most satisfied viewership (watch time) begets more advertising. Which
incentivized more content creators, which draws more viewership.
34. A Big Round Number
- In Nov 2012, We took objective of “A billion hours of watch time per day by
2016”
- Objective: Reach 1 billion hours of watch time per day [by 2016], with growth
driven by:
- Key Results:
- Search team + Main App (+XX%), Living Room (+XX%).
- Grow kids’ engagement and gaming watch time (X watch hours per day).
- Launch YouTube VR experience and grow VR catalog from X to Y videos.
35. Getting Up to Speed
- Policy to stop recommending trashy, tabloid-style videos - like “World’s
Worst Parent”.
- By Feb 2014, YouTube was nearly a third of the way through the four-year,
mega-stretch OKR.
- The billion-hour OKR was a religion at YouTube, to the execution of nearly all
else.
- We wanted new users and so did our advertisers.
- By early october, daily watch time were growing well beyond our target rate.
And then one glorious Monday that fall, I checked again - and saw that we’d
hit achieved the stretch OKR many thought impossible, ahead of schedule.