World AIDS Day is an opportunity to discuss the Elaboration Likelihood Model (ELM) communication theory as it relates to HIV/AIDS awareness and prevention efforts. The ELM proposes that people process persuasive messages through either the central route, carefully considering arguments, or the peripheral route, relying on mental shortcuts. Mary Fisher's "A Whisper of AIDS" speech used various peripheral cues like authority, consistency and social proof to raise awareness about HIV/AIDS without necessarily elaborating on every argument. While peripheral cues can be effective for unmotivated audiences, their impact tends to be short-lived compared to central route processing which may lead to more long-lasting attitude changes.
The document discusses copycat suicides and suicide contagion. It defines copycat suicides as emulating another suicide that is known about through local knowledge or media accounts. The Werther effect describes a spike in emulation suicides after a widely publicized suicide. Susceptible individuals may imitate the suicide after being exposed through point or mass clusters. Guidelines are proposed for responsible media reporting to limit romanticization and reduce imitation effects.
This document outlines a proposed psychoeducational group for female victims of sexual assault. The group aims to provide healing and help members find their worth and identity in Christ. It will meet weekly for 90 minutes over 8 weeks, covering topics like shame, anger, identity, and responsibility. The purpose is to help members understand and experience Christ's healing power through integrating biblical counseling with psychology. Members will explore the impact of abuse and how to respond in a godly way. The group will be led by a trained female counselor and provide a safe space for empathy, support, education, and community.
History of the Present: An Interview with Marci ShoreYHRUploads
This document summarizes an interview with Professor Marci Shore about her role in the film and discussion forum "The Last Time I Saw Them" regarding Holocaust testimonies. She discusses how witnessing stories from Eastern Europe survivors influenced her perspective. She was horrified by the Trump administration separating families at the border, as it reminded her of Nazi atrocities. This prompted her to get involved to use the film archive to intervene. While skeptical of predictions, the storming of the Capitol aligned with her fears about undermining democracy. She remains hopeful that Biden's presidency can help more Americans accept their ability to enact positive change.
AEJMC: Washington Women Catherine East & Vera GlaserKimberly Voss
This document summarizes the work of Catherine East and Vera Glaser in advocating for women's rights in Washington in the 1960s-1970s. It discusses how they challenged the lack of women in presidential appointments, collaborated to educate politicians on inequities facing women, created lists of potential female candidates, used media like newspapers to spread their message and advocate for issues like equal rights and access to abortion, worked behind the scenes to influence policy changes, and helped create key organizations like the National Organization for Women. Their efforts helped raise awareness of women's issues and push for greater representation and equality.
The Power Point I used at the seminar I gave in the School of Communication and Arts, University of Queensland, on the 20th of April, 2018. You can check the talk in this Youtube: https://youtu.be/eitJwUtzDh4
The document summarizes and analyzes four journal responses about various topics:
1) Anna Quindlen's argument in "Still Needing the F Word" that gender inequality still exists despite feminist progress. The summary analyzes how Quindlen effectively uses evidence and reasoning to make her case.
2) Maggie Cutler's argument in "Whodunit - The Media?" that media violence studies are inconclusive and politicians should focus on improving children's real lives rather than regulating media.
3) Tanya Barrientos' personal story in "Se Habla Espanol" about her struggle to learn Spanish as an adult to connect with her Latin American heritage.
4) Katharine Q
Returning Veterans:Our Help and Our HopeIlona Meagher
"Returning Veterans:Our Help and Our Hope" presentation given by Ilona Meagher to participants of the "When the War Comes Home: Advocacy and Treatment for Returning Veterans" Conference at the National World War One Museum. Kansas City, MO. October 31, 2008.
This document provides an overview of suicide including definitions, types, causes, impacts, and prevention. It discusses how suicide is strictly forbidden in Islam based on Quranic verses and sayings of Muhammad. Common causes of suicide mentioned include poverty, unemployment, depression, abuse, and relationship or financial problems. The document outlines effects on surviving family members including grief, guilt, PTSD. It recommends training for healthcare providers, support systems, help lines, and addressing root causes like unemployment to prevent suicide. Statistics presented find lower suicide rates in several Muslim-majority countries and Pakistan compared to global averages, with males and unmarried individuals at higher risk.
In this short message we examine the claims that challenge the bodily resurrection of Jesus, and then examine facts that support His resurrection. And most of all, why would this even matter to you and me today! Listen. Be challenged.
For sermon audio, notes, slides, archives and other free resources like books, please visit our website - apcwo.org
#APCBangalore
The document discusses the challenges journalists face in maintaining objectivity given their own backgrounds, cultures, and perspectives. It notes that journalists cannot fully separate their worldviews from their reporting. While journalists aim to be unbiased, their views are shaped by their own experiences. The document also examines data finding that most journalists identify as independent or Democrat, with about a third identifying as Republican, moving somewhat closer to the overall US population. It raises questions about whether journalists should advocate for particular views or help victims as advocates rather than just reporters.
The document discusses the four types of homicide: excusable, felonious, justifiable, and praiseworthy. Excusable homicide involves killing with legal authorization from authorities, such as for law enforcement. Felonious homicide is intentional killing without legal justification, like murder. Justifiable homicide includes cases of self-defense or accidental death. Praiseworthy homicide is when a group approves of a killing, such as of a hated leader. In conclusion, the document outlines the four "supreme dictators of the crime world" or categories of homicide.
Leading Ladies: Women, War and Military Culture ChangeIlona Meagher
"Leading Ladies:Women, War and Military Culture Change" presentation given by Ilona Meagher to participants of the second annual Female Faces of War Conference on the Battleship Massachusetts. Fall River, MA. March 28, 2009.
Commonsense Political Thinking Book 8 2013 examiner completeGerald Furnkranz
This document is a table of contents for a book titled "Commonsense Political Thinking of a Common Man" containing 53 articles published in 2013. The articles cover topics related to gun control, the Obama administration, immigration reform, and other political issues. The table of contents lists the article titles and dates of publication.
This document expresses the belief that humans are inherently bad based on the prevalence of crime reported in media around the world. It argues that most humans seem to enjoy inflicting pain on others, either for personal enjoyment or for specific reasons, and that not all humans have morals or care about harming others knowingly.
How to combat_anti_semitism_in_america-symposium-1937-85pgs-relRareBooksnRecords
This document contains six prize-winning essays on how to combat anti-Semitism in America. The first essay, titled "A Job for Christians", argues that Christians bear responsibility for combatting anti-Semitism through legal action against malicious slanderers and by addressing the roots of anti-Semitism in Christian tradition and ignorance. The author believes Jews should not retreat or apologize in response to attacks, and that determined legal challenges could deter the most malicious slanderers. Addressing the deeper roots of anti-Semitism in Christian tradition is a more complicated task but also important.
UNPRESIDENTED: A World View of the US Election 2016Rosalind Warner
The US presidential election results will have an impact worldwide for years to come. In this talk, Dr. Rosalind Warner will look beyond the personalities and ‘fake news’ to explore the deeper social, political and economic origins of the 2016 election result. Participants will discover what made 2016 different and why it matters to the world what happens next.
The document discusses issues related to the conflict in Ukraine and reactions from different groups in the US and abroad. Republicans questioned President Obama's role and asked about Ukraine's location. Democrats warned against angering them. US foreign policy questioned Russian President Putin's motives and goals. An international reader poll named Putin one of the most influential people in the world.
This document discusses declining civility in American politics based on a survey. Some key findings:
- 48% of respondents believe there has been a decline in civility while only 10% see an increase
- Most think civility is important but disagreements are unavoidably nasty
- Perceptions of incivility are higher among those who closely follow politics
- Respondents blame partisan media like talk radio and cable news, as well as political parties
- There is a perceived need for compromise but also standing firm, depending on ideological views
- The document advocates for community organizations and schools to promote more civil discourse
1) A University of Pittsburgh study had a participant with paralysis guide a robotic arm using only her thoughts to complete tasks like stacking cones. 2) The study implanted chips in the woman's brain that recorded electrical pulses which a computer interpreted to move the robotic arm. 3) The researchers hope to allow people to do simple tasks using mind-controlled robotic arms.
This document provides information and guidance for pro-life activism. It discusses principles of debating, learning the facts about abortion, and practicing discussions. The document emphasizes that most conversations will be gentle discussions with people you know, rather than formal debates. It also warns about common diversion tactics used in abortion debates and provides strategies for pro-life activists.
This document argues against recognizing gay rights and legalizing gay marriage. It claims the "gay agenda" undermines morality and society by promoting behaviors that are unnatural, unhealthy, and coercive. It attempts to discredit common arguments made in support of gay rights, such as the idea that sexual orientation is innate, by citing studies. Ultimately, it aims to portray homosexuality negatively and the gay rights movement as a threat in order to justify opposing equal rights and protections for LGBT people.
The document outlines ten tactics used by the "Culture of Death" to advance their agenda: (1) Infiltration and subversion, (2) Gradualism, (3) The victim status, (4) The privacy cloak, (5) Unilateral pluralism, (6) Newspeak, (7) Propaganda, (8) History revisionism, (9) Illegal activities, and (10) Violence. It then provides details and examples for how each tactic is employed to normalize practices like abortion, euthanasia, and homosexuality. The document advises learning these tactics in order to effectively counter the Culture of Death's strategies.
The Impact of HIV-Stigma within Gay Communities on Disclosure to Sexual Partn...CDC NPIN
1) The study examined barriers to HIV disclosure among 20 HIV-positive African American men who have sex with men.
2) Participants reported fears of HIV stigma and concerns about how disclosed HIV information could be used against them or transmitted to others.
3) As a result, participants engaged in strategic "conditional disclosure," carefully considering factors like trust and partner assessment before deciding whether and how to disclose their HIV status.
Essay Hiv | PDF | Hiv/Aids | Medical Humanities. Hiv essay. (PDF) Essay on Rehabilitation of Patients Living with HIV/AIDS. (HIV infection and AIDS) Short Essay in Simple English. Aids Is A Mass Murderer Free Essay Example. Definition Of Hiv And Aids Health And Social Care Essay | www .... HIV/AIDS Essay Example | Topics and Well Written Essays - 500 words. Essay on Hiv (600 Words) - PHDessay.com. ≫ HIV/AIDS - Causes and Effects Free Essay Sample on Samploon.com. Essay on Aids | Aids Essay for Students and Children in English - NCERT .... Essay on AIDS | Important for all class | Ontaheen.
This document outlines training objectives and materials for a pro-life movement session. It discusses ten sources of influence in societies, how anti-life groups attack church and family, and the four levels of the pro-life mission. It also examines leadership styles and how to improve morale. The overall goal is to equip participants to advance the pro-life cause through nonviolent and grassroots means.
Global Essay Topics. Astounding Globe Essay ThatsnotusHeather Green
Globalisation Essay Essay on Globalisation for School Students and .... Essay globalization. Global Studies Research Paper Example Topics and Well Written Essays .... Globalization Is Good Essay - QLABOL. Top 100 extended essay topics by Extended Essay - Issuu. Challenges of globalization essay titles. Global Media and Globalization Essay Example Topics and Well Written .... Gp essays on globalisation. Essay: Globalisation. 2019-02-02. Political globalisation essay. Essay on What is Globalisation?. 2019 .... Climate Change Essay.docx Greenhouse Effect Global Warming. How to write an Analytical Essay? - The English Digest. Globalisation, its challenges and advantages Global, Essay writing .... Globa
This document summarizes and analyzes the response to the AIDS crisis in America in the 1980s. It discusses how the media initially portrayed AIDS as a "gay cancer" and many saw it as divine punishment. It took years to recognize it could be transmitted through blood and was not isolated to gay men. The government, led by President Reagan, was largely silent on the issue. Activist groups emerged to raise awareness but faced fear and stigma. Literature like Angels in America provides insight into the homophobia and isolation felt during this time.
WATCH this presentation here: https://www.youtube.com/watch?v=HLBoiSbl9GM
This hour will include a definition of Extreme Abuse (EA) with examples divided into three categories: Pedophile-Porn Rings (PPR’s), Occult-Themed Abuse (commonly called “Ritual” or “Ritualized” Abuse), and Deliberate Trauma or Technical-Based Dissociation (DT-TBD), sometimes referred to as “Mind Control.” Practitioners will be given a tool for self-care when working with these extraordinary, yet often intense, clients.
Participants will be able to:
Define the four characteristics of Extreme Abuse (EA).
Name three categories of Extreme Abuse (EA).
Identify five strategies for practitioner self-care when working with EA survivors.
This document outlines an upcoming presentation with several sections:
1. It introduces the 10 teachers of morality that will be discussed, including the UN, NGOs, courts, media, and family.
2. It provides characteristics of a revolution, focusing on eradicating guilt and accumulating power by promoting behaviors like premarital sex, abortion, and homosexuality while denying feelings of guilt.
3. It describes various assaults on the family, including promoting political ideologies over family, loss of faith in God, portraying pregnancy as a disease, hatred of love and family, and eugenics goals of controlling family size.
4. It concludes by outlining tactics used to attack the family, such
The document summarizes several sources that discuss what triggers evil actions in people. Source 3 describes a psychology experiment conducted at Stanford University where participants took on roles as prisoners or guards and the guards gradually became crueler as they embraced their roles. Source 6 discusses how American society has become desensitized to violence through media portrayals and how this normalizes violence. The sources presented various perspectives on what triggers evil, including genetic factors, brain biology, mental illness, media influence, public policy, and the glorification of violence.
Understanding and Reaching the Generations - Week 2Daniel Doak
This document discusses strategies for effectively reaching Generation Z with the Christian faith. It notes that Gen Z is growing up in a post-Christian world and identifies some of their key characteristics, such as being recession-marked, Wi-Fi enabled, multiracial, sexually fluid, and post-Christian. To engage Gen Z, the document recommends authentically engaging culture without compromise, rethinking evangelism as a process rather than just events, and being prepared to humbly answer their questions about Christianity with understanding and evidence. The goal is to meet Gen Z where they are and tell the story of Christianity in a way that is relevant to their lives and experiences.
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHxRefactored
Discover the carbon impact of the internet (hint: it's bigger than that of entire countries and due to hit 9 billion tons of CO2 by 2020)
How to design, build, and host low-carbon websites
Learn behavior change techniques that can help consumers make greener choices online
Attitudes and beliefs: design for audiences with diverse world-views (including those who disagree about climate change)
Why You Should Use College Essay WritingJamie Boyd
The document provides instructions for creating an account and submitting assignment requests on the HelpWriting.net site, including completing an order form, choosing a writer based on their qualifications and reviews, and reviewing and authorizing payment for completed work that meets expectations, with options for revisions. The process aims to match students with qualified writers to help complete assignments while ensuring customer satisfaction.
The document provides information about dyslexia, including that it is a congenital disorder
characterized by difficulty learning to decode and spell words relative to one's intelligence. It notes common
misconceptions about dyslexia and says indicators change over time as it is a developmental process. Early
identification is difficult but it becomes more prominent as children progress in school. Providing intensive
phonological interventions early can help students improve literacy skills.
Science, Technology and Ethics: Hacking Darwin with Jamie Metzl, PhDDr. Chris Stout
Could this be the most important book of our generation?
Jamie Metzl, PhD, JD, and polymath extraordinaire, writes “From this point onward, our species will take active control of our evolutionary process by genetically altering our future offspring into something different from what we are today. We are, in other words, beginning a process of hacking Darwin.” This is a quote from his latest book, Hacking Darwin: Genetic Engineering and the Future of Humanity.
This document summarizes key concepts from Chapter 2 of the textbook "Interpersonal Relations" about how communication and personal identity are related. It discusses how the self is a multidimensional process that is internalized from interactions with particular others through direct definition, reflected appraisal, and identity scripts, as well as influences from the generalized other regarding social categories like race, gender, sexual orientation, and socioeconomic class. The self-concept is built in a multidimensional way over time through socialization and interactions that shape one's understanding of who they are.
This document discusses common cognitive shortcuts and errors that can lead to inaccurate perceptions of others. It describes implicit personality theory, where possessing one trait leads to assumptions of other traits, and stereotyping, where a single trait triggers fixed impressions of a group. Attribution errors are also discussed, including self-serving bias where positive behaviors of others are accepted but negative behaviors are rejected, overattribution where stereotypes are used to explain behaviors, and the fundamental attribution error where internal factors are overvalued and external factors undervalued when judging others.
The document discusses Bloom's Taxonomy of learning, which includes six levels of intellectual work: knowledge, comprehension, application, analysis, synthesis, and evaluation. It focuses on the knowledge and comprehension levels. Knowledge involves recalling facts, while comprehension involves understanding meaning. The document provides examples of distinguishing facts from interpretations in case study details. It also discusses using case studies to solve practical problems, relating a past case to a current situation. Finally, it outlines the SQ3R method for effectively reading cases using techniques like surveying, questioning, reading, reciting, and reviewing.
Public relations objectives should be specific, measurable, attainable, realistic and timely. Objectives define the desired outcome of a PR campaign, such as shifting public opinion or increasing awareness. Effective objectives target a specific public and specify the desired change in knowledge, opinions or behaviors, along with the timeframe for accomplishing the change.
This document outlines 3 categories of PR tactics: 1) Advertising which involves purchasing space in external media, 2) Mediated Publicity using existing mass media to deliver information for free, and 3) Direct Publicity controlling your own media to deliver information.
The document traces the history of public relations from its origins in rhetoric and press agentry in the 17th century to its modern form. It discusses early influential figures like Ivy Ledbetter Lee and the development of specialized PR departments in large companies in the late 19th century. The document also outlines the evolution of PR to incorporate more scientific, persuasive, and two-way communication models over time and how it has adapted to the modern global information society.
The document discusses various topics related to conducting survey research including preparing surveys, touch avoidance research, activism research, and addressing potential biases. It suggests three general ways to develop surveys including using existing surveys, adapting published research surveys, or generating your own. Touch avoidance research examined whether sexual orientation affects same-sex and cross-sex touch avoidance using modified established scales. Activism research developed a survey from narrative accounts and addressed length and reliability issues. The document also notes the importance of considering demographic categories and question construction to avoid potential biases in surveys.
This presentation provides students with background information on brainstorming. It is intended as a resource for students working in groups. The presentation was followed by some brainstorming exercises.
This is a presentation given to the faculty of the School of Arts and Letters at the College of St. Scholastica on newspaper coverage of the opening of the Building for Women in Duluth
The document discusses rhetoric in popular culture and communication models. It defines rhetoric as "the ways in which signs influence people" and explores three kinds of signs: index signs involve cause and association; iconic signs involve resemblance; and symbolic signs involve social agreement. The document also contrasts features of traditional verbal communication with mediated nonverbal forms of mass media texts.
The document discusses rhetoric as a pragmatic social art and the study of public controversies through rhetorical criticism and analysis. It summarizes different theories of communication and approaches to rhetorical criticism, including Burkean criticism and feminist approaches. It then discusses a controversy over the Building for Women (BFW), a partnership between women's organizations in Duluth that was providing health and other services for women, including abortions, which faced opposition from pro-life groups. The timeline outlines key events leading up to the controversy over the opening of the new BFW facility.
This document discusses the concept of kairos, which refers to speaking at the right time and in the right way according to the situation. There are three types of kairos: causal, meaning-dependence, and normative. Exigence refers to an imperfection or problem in the environment that prompts a rhetorical response. A rhetorical situation involves nine elements, including the exigence or problem, persons involved, their relationships, location, speaker, audience, method, and institutions that provide context.
This powerpoint describes the caucus and convention process of political communication in MN. Draws contrasts to models often taught on a strong primary model.
This document provides an overview of key concepts from communication theorist Kenneth Burke, including his views on language, motives, drama, identification, and the pentad. It discusses how Burke sees language as a strategic response to situations, and how motives guide human action. Burke's pentad framework analyzes any communication in terms of its act, scene, agent, agency, and purpose. The document also examines Burke's use of religious metaphors like "identification" and criticisms of his work.
The document discusses the differences between the humanities and social sciences approaches to studying persuasion. The humanities view, known as the rhetorical tradition, focuses on analyzing persuasive messages, speakers, types of texts, and types of proof. The social sciences view, known as the psychosocial tradition, focuses on how receivers of messages process information and are influenced by looking at factors like social judgment theory, the elaboration likelihood method, and cognitive dissonance theory.
1. World AIDS Day: Elaboration Likelihood Model Communication Theory 2009.12.01 Brad Gangnon
2. The Basics What is HIV? A virus that attacks the body’s immune system—the body’s defense against disease Are HIV and AIDS the same? No “Living with HIV”—virus in the body “Developed AIDS”—immune system too weak to fight off diseases
3. The Statistics People Living with HIV 33.4 million people living with HIV worldwide 31.3 million adults 15.7 million women 2.1 million children under 15 New HIV Cases in 2008 2.7 million people 2.3 million adults 430,000 children under 15
6. Ryan White and Pedro Zamora Names Project AIDS Memorial Quilt
7. Routes to Persuasion (Griffen 194) Central Route Involves message elaboration Thinking about relevant arguments Peripheral Route Processing without careful thought Relies on Short Cuts
8. 6 Peripheral Cues for Decision Making Reciprocation Consistency Social Proof Scarcity Liking Authority (Griffen 194)
9. Cognitive Processing The 2 routes are poles on a continuum Model demonstrates mental effort Higher listener effort lower effect of irrelevant factors Higher number of irrelevant factors lower persuasive effect
10. Worth the Effort (Griffen 195-6) We cannot elaborate all arguments Central Route Issues that are personally important or relevant Peripheral Route Issues that are NOT personally important or relevant High Need for Cognitive Clarity Almost all issues elaborated, use central route
11. World AIDS Day: Worth the Effort? Is AIDS/HIV important in our lives? Number of people with AIDS/HIV Worldwide 33.4 Million Number of People in Guangzhou 9.6 Million Number of People in Zhuhai 1.2 Million Number of People in Hong Kong 7.0 Million
12. World AIDS Day: Worth the Effort? 2 New HIV Cases in 2008 2.7 Million This means There were 2+ New HIV Cases per person in Zhuhai For every 2.5 people in Hong Kong, 1 new HIV Case For every 3.5 people in Guangzhou, 1 new HIV Case
13. Elaboration (Griffen 196) Distraction Disrupts elaboration Repetition May increase the elaboration How did the last two slides use repetition?
14. 2 Types of Elaboration (p. 197) Biased Elaboration Top Down Elaboration Predetermined conclusions meet data Objective Elaboration Bottoms Up Elaboration Considers data on its own merits
15. Peripheral Attitude change without elaboration 6 Peripheral Cues Reciprocation Consistency Social Proof Scarcity Liking Authority
16. Mary Fisher : “ A Whisper of AIDS ” Later, we will return to the elaborated parts of Fisher’s speech How does Fisher use peripheral cues?
17. Reciprocation “ You owe me” “ Tonight, I represent an AIDS community whose members have been reluctantly drafted from every segment of American society. Though I am white and a mother, I am one with a black infant struggling with tubes in a Philadelphia hospital. Though I am female and contracted this disease in marriage, and enjoy the warm support of my family, I am one with the lonely gay man sheltering a flickering candle from the cold wind of his family 's rejection. ”
18. Consistency “ We ha ve always done it that way” “ But we do the President's cause no good if we praise the American family but ignore a virus that destroys it. We must be consistent if we are to b e believed. We cannot love justice and ignore prejudice, love our children and fear to teach them. Whatever our role, as parent or policy maker, we must act as eloquently as we speak-else we have no integrity. ”
19. Social Proof “ Everybody’s doing it” “ My family has been a rock of support. My 84-year-old father, who has pursued the healing of the nations, will not accept the premise that he cannot heal his daughter. My mother has refused to be broken; she still calls at mid-night to tell wonderful jokes that make me laugh. Sisters and friends, and my brother Phillip (whose birthday is today)-all have helped carry me over the hardest places. I am blessed, richly and deeply blessed, to have such a family.”
20. Liking “ Love me, love my ideas” “ I want my children to know that their mother was not a victim. She was a messenger. I do not want them to think, as I once did, that courage is the absence of fear; I want them to know that courage is the strength to act wisely when most we are afraid. I want them to have the courage to step forward when called by their nation, or their Party, and give leadership-no matter what the personal cost. I ask no more of you than I ask of myself, or of my children. ”
21. Authority “ Just because I say so” “ My call to you, my Party, is to take a public stand no less compassionate than that of the President and Mrs. Bush. ” “ My father has devoted much of his lifetime to guarding against another holocaust. He is part of the generation who heard Pastor Niemoeller come out of the Nazi death camps to say, "They came after the Jews and I was not a Jew, so I did not protest. They came after the Trade Unionists, and I was not a Trade Unionist, so I did not protest. They came after the Roman Catholics, and I was not a Roman Catholic, so I did not protest. Then they came after me, and there was no one left to protest.“”
22. Scarcity “ Quick before they’re all gone” “ I will not hurry to leave you, my children. But when I go, I pray that you will not suffer shame on my account. “
23. Source Credibility (p. 198) Source credibility important peripheral cue 2 Components Likability Expertise (form of AUTHORITY) 2 Contexts where Valuable U nmotivated audience Unable to elaborate
24. Limits of Source Credibility Penner and Fritzshe’s study of Magic Johnson’s HIV announcement suggests that the effect of even powerful peripheral cues is short-lived. Although most ELM research has measured the effects of peripheral cues by studying credibility, a speaker’s competence or character could also be a stimulus to effortful message elaboration.
25. Aristotle and the Enthymeme (p. 281) An incomplete version of a formal deductive syllogism Unstated premise Unstated conclusion Syllogism Major premise: All people are created equal Minor premise: I am a person Conclusion: I am equal to other people
26. Active Audience Moments “ I would never have asked to be HIV-positive. But I believe that in all things there is a good purpose, and so I stand before you and before the nation, gladly. ” Allusion to Ecclesiastes 3.1 “To everything there is a season, and a time to every purpose under heaven”
27. Discussion Questions Is a panel on the Names Project/AIDS memorial quilt a central or peripheral cue? Is an enthymeme a part of an elaborated argument? Why does World AIDS Day create a good opportunity to discuss ELM?
28. Review of ELM 2 processing routes C entral Peripheral M easures attitude change Elaborated often leads to long term change Peripheral cues ha ve short term effect