1
as in gruesome
extremely disturbing or repellent
thank you for sparing us from the lurid details of the story
2
as in pallid
lacking a healthy skin color
the doctor was alarmed by the patient's lurid complexion was lurid after a long winter spent indoors
3
as in sensational
arousing a strong and usually superficial interest or emotional reaction
the lurid news reports about the romance between the two Hollywood stars
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Merriam-Webster unabridged