Adobe's Southeast Asia MD, Simon Dale, has expanded his remit to oversee South Korea. In his new role, Dale (pictured) will drive Adobe Korea's and Southeast Asia's businesses across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud while reporting to Simon Tate, president, Adobe Asia Pacific.

Over the last two and a half years, Adobe said Dale has lead remarkable growth in Southeast Asia across its business, delivering "exceptional digital experiences" for employees and customers.

As the company continues to partner closely with Southeast Asia brands on their digital transformation journey, Dale's expanded remit will create new opportunities for the company to enhance customer support and exchange best practices across the region.

He has three decades of experience in the tech industry, including 20 years in the Asia Pacific region. According to Adobe, he also has rich experience in the Korea market throughout his career journey, including scaling teams to meet local customer needs and developing local partner ecosystems to lead digital transformation across industries.

Dale said he is delighted to work with Adobe Korea customer leaders of Korea. "Adobe Korea is committed to being a strong digital transformation partner, and we look forward to growing and building the digital landscape of Korea together with our customers," he added.

At the same time, Tate said some of Korea's biggest companies and institutions have chosen Adobe as the centrepiece of their digital transformation, demonstrating digital competitive advantage and solid growth momentum. "Dale's experience in a wide range of industries and proven leadership at Adobe will ensure he is well-positioned to also support and transform various Korean customers, enabling them to take their businesses to the next level.

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