The site, cinch, was built in direct response to consumer research, feedback from dealers and market demands.
It works by giving consumers more power over how they search for cars. They can search based on their lifestyle needs to find their perfect car from a trusted dealer network or car supermarket.
cinch only lists cars less than seven years old that have covered 70,000 miles or less and many of BCA’s partner dealers and car supermarkets have signed up with cinch.
The research conducted by BCA found that 26% of car buyers (just over 2 million of the 7.9 million people per year who buy a car) don’t feel confident finding and buying a used car, while 31% find the process daunting, and 45% (over 3.5 million people) do not enjoy the process of finding and buying a car.
Jonny Crowe, divisional CEO cinch said: “Every element of cinch has been built in direct response to what the dealers and consumers have told us they want from the car finding, buying and selling process.
“Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads in the current automotive market; we want to help.
“Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated enquiries.
“cinch cuts through this inefficiency, empowering dealers with better qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.”
cinch is a new brand from parent company BCA, and is a sister brand to webuyanycar.com, which will be working in partnership with cinch to provide valuations to those consumers looking to sell their car.