Platform 195 had a great World Aviation Festival last week in Lisbon ( it was great not flying to an event for once!). Over the three days Stuart Adamson and I had the chance to talk with representatives from 20+ Airlines with the following common thread across most of them: 1) High interest in growing advertising ancillary revenues through a media model, with 70%+ margins, that also contribute to bookings increase & airline brand awareness through coMarketing campaigns. 2) The Airline Media model is the same as it was 15 years ago, i.e, post booking ads on travel documents or inflight, missing out on huge revenues at inspiration & search phases. 3) Biggest challenges for airlines to grow a sizeable business line in this area is a) the lack of inhouse media mindset & expertise b) no dedicated tech & resources to scale the business independently from other teams/priorities. Exciting times & looking forward to continue the great discussions we had at the event.
Tiago Relvao’s Post
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