In its latest effort to shore up finances,
MoviePass has announced plans for a new business model it says will prioritize self-generated revenue instead of reliance on earnings from exhibitors and studios.
The plan is to forge “a much more interconnected” relationship between the company’s monthly movie theater subscription service and the film production business it launched last year,
MoviePass Films, according to a statement released Wednesday. The company will make the films it produces available to MoviePass subscribers, which it hopes will both increase the film’s box office potential, and lead to an expansion of the subscription service itself.
As part of this plan, the company says MoviePass Films will accelerate production of projects for theatrical release, and increase distribution deals for retail, home video, and transactional and international sales. The company says it will also emphasize “technology development,” and stepped up fraud prevention efforts.
The effort...