International Journal of Wine Business Research
Issue(s) available: 70 – From Volume: 19 Issue: 1, to Volume: 36 Issue: 2
Impact of product vs brand storytelling on online customer experience
Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik JanstoIn this study, the effects are investigated of brand and product storytelling on customer assessments of perceived attitude, quality, experience, recommendation and purchase…
Revealed strategies in wineries’ grape supply: the case of the Canary Islands
Dirk Godenau, Gloria Martin-Rodriguez, Jose Ignacio González Gómez, Jose Juan Caceres-HernandezThis paper aims to deal with the grape sourcing strategies of wineries in the Canary Islands.
Innovation in vine growing in a context of climate change: AKIS and map of knowledge in Central Spain
José Luis Cruz, Alba Barrutieta, Andrés García-Díaz, Jose Pablo Zamorano RodríguezTo address the challenges of the agricultural sector, innovation is necessary. This study aims to focus on knowledge circulation as a basis to facilitate innovation in viticulture…
The anatomy of exporting wineries of Argentina
Nicolas Depetris Chauvin, Emiliano C. VillanuevaThis study aims to provide a detailed characterization of Argentinean exporting wineries using a new rich firm-level data set to understand how capabilities and business…
Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior
Murray Mackenzie, Karin Weber, Joanna Fountain, Reza AbbasiThis study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania
Kathleen Kelley, Helene Hopfer, Michela CentinariThis study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the…
The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior
Vikas Gupta, Manohar SajnaniThis paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer