Lingerie battle as leading European brand Hunkemöller plans a British invasion
One of Europe’s biggest lingerie brands is planning a British invasion that could deal a blow to established retailers.
Hunkemöller chief executive Philip Mountford said his staff were looking at options that may include a shop on Oxford Street in Central London.
‘We’ve got 900 stores,’ he said. ‘We’re about to go into Switzerland and Norway and our team is looking at London. When we find the right opportunity we will go in.’
![Appeal: Hunkemöller may soon open in Oxford Street](https://i.dailymail.co.uk/i/pix/2017/04/29/19/3FC0607200000578-4458806-image-a-105_1493490264652.jpg)
Appeal: Hunkemöller may soon open in Oxford Street
The Dutch company is hoping its first UK store could open by the end of next year, but it could be earlier if an attractive opportunity arises.
‘The UK is dominated by retailers like Marks & Spencer and Debenhams,’ he added. ‘We fit perfectly into the niche between M&S and Victoria’s Secret.’
Mountford has been touted as a possible candidate for several senior retail jobs in the UK, but he dismissed the rumours saying there was ‘zero chance’.
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