Philip Johnson, a Principal Solutions Consultant at Iterable, talks about how to master customer-centric marketing to increase revenue and foster enduring loyalty in this session.
It can be difficult to increase revenue and sustain client growth and loyalty, but marketers occasionally fail to use basic tactics that limit their team's ability to positively impact the organization's financial performance. We will explore the steps involved in creating a customer-centric marketing strategy (and team) in this webinar. We'll discuss the difficulties posed by data and MarTech, provide an outlook on marketing's future, and provide a calculated plan for dismantling organizational silos in order to grow and succeed.