Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
5 Reveals From Google’s Leaked Search Docs
A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine.
Snapchat Bolsters Lower Funnel Tools for Performance Marketers
The social media platform is also launching state-level political targeting.
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok has added tools to make it quicker and easier for marketers to create relevant ads on the platform.
Google Expands Advertising Into AI Search Engine
At Google Marketing Live, the search giant shared its vision for an AI-enhanced ad experience, though was light on details about media buying.
Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers
Some publishers worry that generative AI search will undercut their revenue, and some ad buyers treat PMax with suspicion.
Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search Engine Grows
It's upending how people ask questions online.
Meta Continues AI Push With New Generative Image and Text Tools
The social network is rolling out creative optimization.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans
These are the 3 biggest challenges the CMA raised around Google's Privacy Sandbox.
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
The video app’s U.S business operations are valued up to $100 billion.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'