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5
Under trusting eyes: the responsive
nature of trust
Vittorio Pelligra
(Razumov) Have I by a single word, look, or gesture given him reason
to suppose that I accepted his trust in me?
Joseph Conrad (1998/1909, p. 45)
1.
Introduction
In his Under Western Eyes, first published in 1909, Joseph Conrad tells
the story of Razumov, a solitary but well-respected young student, and of
his charismatic colleague Victor Victorovitch Haldin. While Razumov is
considered by his fellow students as reserved but reliable, Haldin has
been classified as restless and unstable even by the local authorities.
Razumov has a good reputation: a man who is always willing to help
others, even at personal cost. Knowing this, one day Haldin knocks
desperately on his door. Razumov lets him in. Haldin looks distraught;
he immediately confesses his secret to Razumov: it was he who was
responsible, that morning, for the act of terrorism against the carriage
of Mr de P., the feared and brutal president of the notorious ‘repressive
commission’. Razumov is horrified, first for the gravity of what has
happened, but also because, knowing Haldin’s secret, he too now is part
of that tragic and dangerous conspiracy. Still shocked, he replies to
Haldin’s confession: ‘But pardon me, Victor Victorovitch. We know each
other so little. . . I don’t see why you. . .’ ‘Trust,’ replies Haldin. ‘This
word’ – Conrad tells us – ‘sealed Razumov’s lips as if a hand had been
clapped on his mouth. His brain seethed with arguments’ (p. 5). These
are brief excepts from the novel’s prologue; the rest of the story narrates
the details of Razumov’s reaction to having been so heavily trusted, his
inner struggle and, finally, the consequences of his behaviour.
This story also introduces us to the so-called ‘problem of trust’, the
main topic of this chapter. We develop a theoretical framework to reveal
the reasons and feelings that such an episode probably elicited in
Razumov, taking this episode as emblematic of a generic trusting relationship. How can we describe and analyse such a strategic interaction
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Vittorio Pelligra
between a trustor (Haldin) and a trustee (Razumov)? What motivational
process does Haldin’s trust activate in Razumov? If we consider, together
with John Stuart Mill, how trust ‘penetrates into every crevice and cranny
of human life’ (1848, p. 131), it is not difficult to appreciate the relevance
of these questions. And, in fact, the problem of trust has recently gained
importance and centrality in many areas of the social sciences: economics
(Dasgupta, 1988; Fehr and Gächter, 1998a; Harvey, 2002), sociology
(Coleman, 1990; Misztal, 1996; Szompka, 1999), political science
(Hardin, 2001; Braithwaite and Levi, 2002) and organisational sciences
(Kramer and Tyler, 1995; Lane and Bachmann, 1998).
In the economic domain, trust is perceived as playing a crucial role in
inter- and intra-organisational relationships, contract theory, labour
economics, in the area of socio-economic development, and in the huge
literature focused on social capital, to quote only a few relevant fields.
Several explanations have been developed to account for the ‘trust
phenomenon’. Here, in particular, I focus on game theoretical explanations. Many strategies have been developed, some more conservative,
others more heterodox (see Pelligra, 2002), to account for trusting
behaviours. Which of these strategies best explain the wider class of
fiduciary relationships is eminently an empirical matter. Experimental
data have recently been produced to test alternative theories. Evidence
seems to support the principle of trust responsiveness as the most
pristine explanation of trustful and trustworthy behaviour (Dufwenberg
and Gneezy, 2000; Bacharach, Guerra and Zizzo, 2001; Pelligra, 2003,
2004). This chapter focuses in particular on the understanding of the
hypothesis of trust responsiveness, its functioning, historical roots and
philosophical foundations.
2.
‘Telling a secret’ formalised!
Let us now describe in formal terms the interaction between Haldin and
Razumov, and consider the game in extensive form, as depicted in figure
5.1a. Haldin first has the choice between telling Razumov his secret or
keeping it to himself. If he decides to tell his secret, then Razumov will
have the choice between remaining silent about it or telling the truth by
reporting Haldin to the police, and eventually receiving a reward. The
numbers represent, ordinally, the preferences of the two subjects. If
Haldin says nothing to Razumov, we have a status quo (0,0). If he
decides to share his secret and Razumov keeps it to himself, Haldin will
somehow be relieved by not bearing the weight of his act alone, and
therefore better off with respect to the status quo, whereas Razumov will
be in the status quo (1,0). But, if Razumov decides to opt for the reward,
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Under trusting eyes: the responsive nature of trust
107
Figure 5.1. Two games.
then Haldin will be sent to prison and Razumov will end up richer
(−100,10).
This interaction has three basic elements:
(i) potential gain: if the trustee fulfils the trustor’s trust, the latter will
end up better off;
(ii) potential loss: if the trustee is trusted and does not fulfil the trustor’s
trust, the latter will be worse off;
(iii) temptation: if the trustee is trusted, he will be materially better off by
letting the trustor down.
In more general terms, the situation can be formalised as a ‘basic trust
game’ (Figure 5.1b), in which the first element is described by imposing
c > a, the second b < a, and the third e > f. It must be noted, however,
that the ‘telling-a-secret game’ represents a particular instance of the
basic trust game, since it is characterised by the additional condition
d ¼ f. This condition, together with the others, describes what may be
defined as a ‘gratuitous trust game’ (Pelligra, 2003), which formalises
a situation in which the trustee’s payoff from not having been trusted
and the payoff from having repaid the trustor’s trust are equal. The
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Vittorio Pelligra
relationship between Razumov and Haldin is one in which the latter’s
trust is ‘gratuitous’ in the sense that the former’s trustworthiness does
not yield mutual gains.
The central question now is: – how would a rational Razumov and a
rational Haldin behave in such a situation? Game theory provides an
answer through the so-called Zermelo’s algorithm, which suggests to a
rational Haldin to reason backwards before deciding: he should imagine
what a rational Razumov would do if called upon to play, and then the
consequences of their joint actions. Haldin’s reasoning goes backwards
as follows: ‘If I tell him my secret, he will choose the reward (10) and I
will be sent to prison, which is, from my viewpoint, the worst of all
possible outcomes (−100). Therefore, ‘continues Haldin,’ in keeping my
secret, if not 1, at least I can get 0, which is better than −100.’ Thus,
classical game theory suggests that player A should not play R (right),
and at the same time that player B should play L (left).
But, if – contrary to this normative advice – we observe a pair of
strategies such as (R,R) (i.e. share the secret, keep the secret), then
common sense would say that A trusted B and B repaid his trust by
behaving trustworthily.
Observationally, we define trustful and trustworthy behaviour as
follows.
A strategy is trustful when:
(1) in a situation that can be modelled as a trust game;
(2) player A plays R.
Correspondingly, B’s behaviour is trustworthy when:
(1) and (2) apply; and
(3) player B plays R.
Was, then, Haldin irrational by playing R? He himself explains his
reasons to Razumov: it is not a matter of irrationality, but of trust.
On the empirical side, the prediction that emerges from the backward
induction argument is often falsified by robust experimental findings
(Camerer, 2003, ch. 2; Ostrom, 2003) that show that people are more
trustful and trustworthy than theory would suggest. How can we theoretically account for these anomalous behaviours? Let us find some good
reasons for Haldin to behave as he actually did.
3.
Tautologism
The most radical response to the divergence between theoretical prediction and observed behaviour implies the interpretation of the payoffs in
the game as ex post indexes of player’s preferences – that is, as utility in
the theory of revealed preferences: we attach the highest index to the
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109
chosen action (Binmore, 1998). According to this view, having observed
actual behaviour that seems to disconfirm the theory’s predictions only
means that we are considering an ill-specified game and that, consequently, it should be re-described to fit the data correctly. As already
mentioned, this is a radical position that tends to ‘throw the baby out
with the bath water’, in the sense that, while, on the one hand, it saves
the empirical validity of the theory, on the other it dramatically impairs
its practical applicability.
4.
Enlightened self-interest
A second, less radical though still conservative, reaction is based on the
idea of repetition of the interaction. If the players know that there is a
positive though small probability that there will be another round after
that actually being played, they may be motivated to forgo an immediate
gain in order to foster a long-standing and more remunerative relation.
The main limitation of this theory is that most of the experimental
evidence we have on trust has been produced using one-shot games,
where long-term considerations do not apply.
Another explanatory strategy aims at developing models in which the
players’ utility functions contain some additional element to account for
behavioural principles other than self-interest. In some models, these
additional factors are introduced into an extended utility function that
the players aim at maximising in the usual way. These models may be
defined as ‘forward-looking’, since, in fact, players’ actions are motivated only by their consequences. Other models develop new solution
concepts based on an idea that an agent is actuated not only by the
outcomes of his choices but also by the way such consequences are
attained. These models may thus be defined as ‘procedural’.
5.
Altruism
The first model I present was proposed to formalise the idea of altruism,
which implies that the ego’s own welfare is directly affected by the alter’s
welfare. In game theoretical terms, an altruist is defined as a subject
whose utility increases (decreases) as the other’s payoff increases (decreases). Since this assumption is still self-centred, the variations are
weighted in a way that ego attributes more importance to his own utility
than to alter’s (Margolis, 1982). It is immediately clear that a subject
who is sufficiently motivated by altruism would behave trustworthily in
the trust game.
Was Haldin assuming that Razumov was an altruist?
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6.
Vittorio Pelligra
Inequity aversion
A second principle that has recently been incorporated in game theoretical models to explain non-selfish behaviour is that of inequity aversion
(Fehr and Schmidt, 1999; Bolton and Ockenfels, 2000). An agent is
considered inequity-averse when he aims both at maximising his payoff
and minimising the difference between his own payoff and those of other
agents. The basic idea is twofold: first, people dislike being part of an
unequal distribution of wealth; second, in such unequal distributions
they dislike being in the disadvantageous position even more than in the
advantageous one. In a trust game, trustworthiness is consistent with
player B being motivated by distributional concerns. Should we now
ask: was Halding counting on Razumov’s taste for equity when he
decided to tell him his secret?
It is worth noting that the two previous models are based on a purely
forward-looking logic, since player B is motivated exclusively by the
consequences that his actions would produce and not at all by A’s
choice. A’s trustful action, in fact, does not affect B’s motivations. In
this respect, all the other theories described from now on are basically
different.
7.
Team thinking
The strategy underlying the two above theories was focused on a modification of the subject’s preference orderings by means of some additional behavioural principle – although, in the end, agents continue to
be individually instrumental as they aim at reaching their most individually preferred outcome. On the contrary, theories of team thinking
(Sugden, 1993b, 2000a; Bacharach, 1999) postulate a connection between preferences and action that is not only different from that usually
assumed by the standard framework but also is by no means reducible to
it. When an agent comes to perceive himself as a member of a team, his
reasoning style switches to a mode that no longer responds to the
question ‘What should I do optimally to attain my goal?’ but to ‘What
should I do to play my part in accomplishing the team’s plan?’ From this
perspective, a team thinker is considered to be rational when he chooses
actions that are part of the team’s plan, whether they lead to optimal
outcomes or not. For a team thinker, good outcomes are reasons for
action by the team, but not reasons for action by individual agents; for
individual agents, they are contingent consequences of good plans.
Individual optimality is no longer a criterion by which to judge the
rationality of a certain course of action.
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While altruism and other theories affect the preference formation
process, team thinking postulates a different way of satisfying the team’s
preferences.
Given this criterion of rationality, we can expect that, if in the trust
game the two players A and B perceive themselves as belonging to the
same group, and if we assume the team’s goal to be to gain as much as
possible, joint strategy R,R will be preferred to R,L or L. Should we,
then, be induced to think that Haldin was considering Razumov as a
member of his own team?
8.
The motivating power of expectations
Another strategy that may be followed to account for the trust phenomenon is based on the hypothesis that alter’s expectation of ego’s behaviour, in given circumstances, may have a motivating power that makes
ego act in ways different from those suggested by mere material selfinterest. Sugden (1998, 2000b) has developed a theoretical framework
to analyse situations in which a norm determines the formation of
subjects’ expectations. Subjects’ extended utility is broken down into
two different parts: material and psychological. To fulfil or to frustrate
alter’s expectations about ego’s choices causes an increase or a decrease in
ego’s psychological utility. In Sugden’s model, alter’s expectations come
from the existence of a norm that generally applies to that given situation, and that gives rise to generalities of behaviour. Which norm has to
be applied to any given situation is not established a priori, but it is
inductively inferred by the agents, from their past experiences.
The crucial assumption in this theory is the so-called ‘resentment
hypothesis’. ‘Resentment’ is a feeling ‘which compounds disappointment at the frustration of one’s expectations with anger and hostility
directed at the person who is frustrating (or has frustrated) them’.
Similarly, ‘aversion’ stands for an emotion that is the negative of desire,
triggered by a sense of fear or unease about being the focus of another
person’s resentment (Sugden, 2000b, p. 113). It would not be difficult
to show that the pair of trustful and trustworthy strategies constitutes an
example of such an equilibrium. Did Haldin suspect that?
9.
Reciprocity
Theories of reciprocity incorporate the idea that an agent would be
willing to sacrifice part of his material wealth in order to be kind to
someone who has been kind, or is expected to be, kind to him and to
punish anyone who has been, or is expected to be, unkind to him. This
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Vittorio Pelligra
principle has been formalised in various ways. Here I focus on the wellknown model of reciprocating fairness, proposed by Matthew Rabin
(1993). In his model, payoffs depend not only on players’ actions, as
in the traditional theory, but also on players’ intentions. Intentions can
be formalised by considering not only what the players do but also what
they could have chosen to do and did not. As a benchmark to assess the
degree of kindness or unkindness incorporated in a given action, Rabin
introduces the so-called equitable payoff: if player A expects player B to
choose a strategy that leads A to a payoff larger than the equitable one,
then B’s expected choice is kind; otherwise it is unkind. If B expects A
to choose a similarly kind action and A knows B’s expectation and B
knows A’s expectation, both psychological utilities increase, and if, in
this way, each player’s overall utility (material and non-material) is
maximised then there exists a fairness equilibrium, which allows two
rational players to coordinate, for example, the Pareto superior cooperative outcome in a prisoner’s dilemma. The player’s psychological utility
crucially depends on the degree of perceived kindness in the way that A’s
being kind (unkind) to B when he expects A to be kind (unkind)
positively contributes to both A’s and B’s utility; while mixed situations
are a source of disutility. This type of reasoning implies that players form
expectations not only about each other’s actions but also about each
other’s expectations; these are called ‘second-order expectations’.
Let us now consider a trust game1 and presume that A expects B to
play R, to be trustworthy. To be trustful is the only Pareto optimal
strategy for A, so this choice conveys neither kindness nor unkindness
to B. Let us now presume that B expects A to be trustful by playing R.
Logically, replying trustworthily by playing R would be considered
as kind, while playing opportunistic strategy L would be considered as
unkind. But, in Rabin’s fairness equilibrium, we cannot have one player
being kind and the other not. Therefore, although outcome R,R seems
coherent with the logic of reciprocating fairness, it is not a formal
implication of the model; it in not, in fact, a fairness equilibrium.
To apply Rabin’s model to a trust game, the model must be amended
in various respects. Some of these emendations have recently been
suggested by Daniel Hausman (1998). In particular, he substitutes the
value of the payoff deriving from the predicted Nash equilibrium to the
equitable payoff.2 The intuition behind this substitution is: ‘If you
1
2
Rabin’s model applies only to normal-form games, so we should re-describe the trust
game in normal form and consider the players playing simultaneously. This can be done
without substantially modifying the underlying argument.
Assuming that the game has a single equilibrium.
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provide a benefit to me in playing your materially self-interested equilibrium strategy, then you are not being kind to me, and there is nothing
unfair if I pursue my own material self-interest’ (p. 10). Genuine kindness needs intentionality. In this way, the expectation of reciprocal
behaviour may well be considered as the rationale for trustful and
trustworthy behaviour in the trust game. Would Haldin agree?
10.
Trust responsiveness
While trust tends to appears at first glance as a candidly clear concept, its
essential nature turns out to be rather elusive. One consequence is the
proliferation of theoretical characterisations that the concept has received
in past years. Trust has been defined as a personality trait (Baker, 1987;
Jones, 1996), an eminently probabilistic phenomenon (Baier, 1986, 1994;
Gambetta, 1988) or as a matter of encapsulated interest (Hardin, 1993,
2001). Among all these conceptions, however, the characterisation that
best seems to account for the primary quality, the essential feature of the
trust phenomenon, is the idea of trust as responsive behaviour (Horsburgh,
1960; Jussim, 1986; Pettit, 1995; Pelligra 2003).
The main idea of the responsive conception of trust is that trust is
basically a matter of interpersonal relationships and that the relational
factor should play a central part in its understanding. An act of trust
takes place within an (often personalised) relationship between two
subjects. It is extremely unlikely that a theory that considers the reasons
to behave trustfully and trustworthily as external to that relationship will
be able to give a satisfactory account of what trust is. Nevertheless, at
least theories based on (enlightened) self-interest, altruism, inequity
aversion and team thinking consider the reasons to be trustworthy as
exogenous. This means that, at a given node of the interaction, whether
or not alter decides to behave trustworthily does not depend on ego’s
particular behaviour in previous nodes. A more satisfactory theory of
trust should be able to account for the influences that alter’s observed
choices exert on ego’s preferences and choices. In the trust responsiveness hypothesis, a trusting move induces trustworthiness through an
endogenous modification of ego’s preference structure. A single act of
genuine trust may provide additional reasons to behave trustworthily.
The remainder of this chapter is devoted to exploring the main features
of this hypothesis.
Assume two subjects, A and B: when A behaves trustfully, he overtly
manifests his expectations about B’s behaviour. The idea of trust responsiveness assumes that this manifestation induces in B a tendency to fulfil
A’s expectations, even at some material cost. In this respect, trust is said
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to be self-fulfilling. A similar process of inducement, defined as therapeutic trust, was first described by H. J. N. Horsburgh (1960), who claims
that, in a situation similar to the trust game, ‘[O]ne of the reasons for
[A’s] willingness to risk the loss of his money is a belief that this may
induce [B] to act more honourably than he originally intended’ (p. 345).
Therapeutic trust is also defined as ‘reliance which aims at increasing the
trustworthiness of the person in whom it is placed’ (p. 346). A peculiar
aspect of ‘therapeutic trust’ is its purposiveness, namely that it ‘requires
that the person trusted should be aware of the reasons for the trust which
is placed in him’ (p. 346) and that the trustful action explicitly aims at
increasing the trustee’s trustworthiness.
Other forms of ‘responsive trust’, less extreme or purposive, have been
described in the philosophical literature. Philip Petitt (1995), for an
explanation of the self-fulfilling nature of trust, has suggested the idea
of interactive reliance. We observe interactive reliance when, relying on B,
A thinks that his manifest reliance ‘will strengthen or reinforce [B’s]
existing reasons to do that which [A] relies on him to do’ (p. 206). This
is because A believes that, once his reliance has been manifested, ‘the
utility [B] gets [from fulfilling A’s] increases with the recognition that
[doing so] will serve [A’s] purposes’ (p. 206).
The rationale of this process is to be found, according to Pettit, both in
exogenous traits displayed by the trustee and in an endogenous process
of belief formation. The first element is related to broadly conceived selfinterested factors (i.e. individual taste for loyalty, virtue and prudence).
The second element is more interesting, as it is based on an original
desire for the good opinion of the others. However, in Pettit’s interpretation this desire is not ‘a trait that many will be proud to acknowledge in
themselves. . . .[I]t counts by most peoples’ lights, not as a desirable
feature for which they need to strive, but rather a disposition – a neutral
or even shameful disposition – that it is hard to shed’ (p. 203). The
existence of this desire implies that, by manifesting him reliance, A
implicitly manifests his belief that B is trustworthy; that belief represents
for B a precious good that, however, can be enjoyed only by actually
behaving trustworthily. The enjoyment derived from that good is
nothing but the satisfaction deriving from having confirmed A’s good
opinion.
Despite the centrality of such an interactive process to the understanding of trust and of many other relational phenomena, as far as I know,
apart from Pettit’s proposal, it has received very little formal exploration.
At an intuitive level, many scholars emphasise the importance of
something similar to trust responsiveness. Psychologist Jonathan Baron,
for instance, suggests that ‘[f ]ollowing the norm of trust has an effect on
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both the beliefs and the norms of others. It creates a virtuous circle . . . if
we act as if we expect the best from the others, they will often behave
better as a result’ (Baron, 1998, p. 411). From the same psychological
perspective, Lee Jussim (1986) describes and analyses ‘situations in
which one person’s expectations about a second person lead the second
person to act in ways that confirm the first person’s original expectation’
(p. 265).
Among economists, Partha Dasgupta (1988) notes how ‘the mere fact
that someone has placed his trust in us makes us feel obligated, and this
makes it harder to betray that trust’ (p. 54). Rabin himself suggests an
integration of his model to take account of the fact that, in a sequential
non-repeated game, if the first mover trusts the second, the latter may
feel motivated to behave fairly even if he has the last move. ‘If player 1
plays ‘trust’, rather than ‘split’, he is showing he trusts player 2. If player
2 feels kindly towards player 1 as a result of this trust, then he might not
grab all the profits’ (1993, p. 1297). A similar hypothesis was also
advanced by David Good (1988), who claims: ‘There are probably
many reasons why these relationships between trusting, being trustworthy, and psychological well-being exist, but the fact that trust at a
basic personal level is psychologically rewarding is unsurprising’ (p. 33).
Surprisingly enough, despite having noted the phenomenon, most
social scientists and, notably, economists remain silent about its origin
and functioning. In the following sections I shall try to fill this gap.
11.
Relational motivation: the evolution of an idea
As we have seen, one of the most complete accounts of trustworthiness,
that provided by Pettit, is grounded on the agent’s desire to be well
regarded by his peers. However, Pettit attaches to this desire, which he
calls a ‘shameful disposition’ (1995, p. 202), a negative moral status. My
position on this maintains, firstly, that – although crucial – this motive
should not be considered the ultimate source of motivation and, secondly, that having a desire for the good opinion of others should not
always be considered ‘shameful’. This is because there is a wide range of
motives, going from vanity to the genuine desire of being praiseworthy,
and all these motives are, to different degrees, related to others’ opinion.
We cannot fully understand trust responsiveness without exploring these
varieties.
In the following, I briefly explore the development of the idea of ‘selflove’, broadly conceived as ‘desire for the good opinion of others’. This
is necessary to create a context and to isolate the historical roots of
some of the elements that are crucial in explaining the mechanism of
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trust responsiveness: in particular, that self-love is ‘relational’ and that
self-love motivates us to be praiseworthy, not just eager for praise.
On the one hand, there is the position developed mainly by philosophers such as Thomas Hobbes and Bernard Mandeville, according to
which the mere pursuit of self-love is necessarily a source of conflict; on
the other hand, there are the champions of the idea of self-love as a
source of love of others. There is also a third position, personified mainly
by David Hume and Adam Smith, that aims at the reduction of this
dichotomy through a purification of self-love’s moral status. Here, I
focus mainly on the latter. Aristotle’s (see Aristotle, 1980) theory of
sociality constitutes the starting point of Hume’s and Smith’s systems.
Its pivotal element is the concept of philautia (literally, ‘self-love’).
Philautia is the source of philia, or friendship, which, in Aristotle’s
system, is the source of self-knowledge and self-consciousness. And it
is by virtue of this mirroring process that, in a friendly relation, one has
the opportunity to develop all one’s virtues. According to Aristotle,
therefore, self-love represents the bedrock of one’s moral development
and flourishing.
Hume’s position (1978/1739, 2001/1751) goes explicitly against both
cold cynicism (Hobbes) and candid optimism (Francis Hutcheson,
1971/1725), as he maintains that behaviour should be explained through
a mix of coexisting self-interest and benevolence. His crucial assumption
is that of an innate sense of sympathy that generates the basic human
propensity to sociality. It is through sympathy that we assess whether our
actions are ‘useful’ or ‘pernicious’ for others. This assessment is, in turn,
the basis for establishing a sense of justice and honesty. This is why
virtue is considered ‘desirable on its own account, without fee and
reward, merely for the immediate satisfaction which it conveys’ (apps.
1, 5). Man is generally moved by the desire for fame and reputation, a
kind of desire that is not radically different from vanity. Here, Hume
introduces a distinction, which was further clarified by Smith, between
aiming at being praised and approved and aiming at being worthy of
praise and approval. This shift is based on what Hume defines as the
‘reverberating’ or ‘reflective’ nature of sympathy (Treatise, para. 365), a
quality that implies that we aim at gaining our own approval at least as
much as we desire to obtain others’. The reverberating nature of sympathy leads us to internalise other people’s moral judgements and induces us to see ourselves as we appear to others, being pleased with our
virtues and disliking our own vices, although they may be of great
material benefit.
Smith builds his Theory of Moral Sentiments (1759/1976) around two
main empirical assumptions. The first is that the most basic motive for
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social action is the desire to be loved and approved: ‘There is a satisfaction
in the consciousness of being beloved, which, to a person of delicacy and
sensibility, is of more importance to happiness, than all the advantage
which he can expect to derive from it’ (part 3, chap. 2, sect. 1).
But vanity and self-love alone are not enough to explain the genesis of
social sentiments; Smith needs a second assumption that refers to individuals’ ‘separateness’. We do not have direct experience of what others
feel, but we have the natural ability of ‘feeling with others’ – that is, of
imagining ourselves as the subject of others’ experiences. To sympathise
with others implies not to imagine what I would feel in a given situation
but what the subject I am sympathising with would feel in that situation. This imaginative ability is the basis for our self-consciousness,
produced by our natural inclination to view ourselves as others see us.
Therefore, the ultimate consequence of reciprocal sympathy is that the
subject becomes capable of self-reflection. The logic of self-evaluation
develops through our imaginative process, which, fuelled by sympathy,
leads us to imagine others’ reactions and sentiments in a given situation.
Through such exercise we first imagine what they feel and then decide
whether or not we would conform to them, in that particular situation.
Conformity of sentiment suggests ‘approbation’, the contrary ‘disapprobation’. Once established, this ability for self-approbation and selfdisapprobation is supplemented with a morally objective reference point
that is provided by the ‘man within’, a ‘cool and impartial spectator’,
who, according to the logic of sympathy, does not feel the agent’s
emotion and sentiments to the same degree as the agent does, so that a
certain degree of detachment between the agent and the spectator is
reached, to guarantee the required degree of objectivity.
At this point we have an agent who, because of his innate sociality and
sentiment of sympathy, is naturally inclined to self-evaluation. The
impartiality, although not the absolute objectivity, of his judgement is
guaranteed by the action of the impartial spectator. Therefore, our
actions turn out to be motivated by the desire for others’ approbation,
which we may represent to ourselves even in the physical absence of
others. But what, at this stage, is the difference between the desire for
praise and mere vanity? According to Smith’s original view, we are
moved by something more than vanity as we aspire not only to be praised
but also, and more fundamentally, to be praiseworthy. ‘Man naturally
desires, not only to be loved, but to be lovely; or to be that thing which is
the natural and proper object of love. . . He desires, not only praise, but
praiseworthiness’ (part 3, chap. 2, sect. 1).
What emerges from the previous discussion is the centrality of the
desire for being loved and approved, as a primary, if not the only, source
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of motivation. We observe that at the end of this itinerary, from Aristotle’s philautia to Smith’s praiseworthiness, this concept emerges as
morally purified from any residue of selfishness. According to Smith,
this desire cannot be considered either selfish or self-centred, as it is
based on the imaginative act of leaving one’s self in order to enter others’
contingencies. I think that it is precisely this imaginative leap that may be
considered as the rationale for trustworthiness, as it is depicted in the
trust responsiveness mechanism.
12.
Self-reflection and trustworthiness
A subject’s ability with regard to self-reflection turns out to be the pivotal
element in the functioning of the mechanism of trust responsiveness.
This ability cannot be entirely generated internally, since it arises within
the relationship in its mirroring function. The trust responsiveness hypothesis suggests that some of the reasons for being trustworthy derive
from the mere fact of having been made an object of trust. In my
interpretation, Smith’s idea of self-reflection constitutes the starting
point for providing a potential justification for that proposition.3
Consider two subjects, A and B; let them interact in a situation like
the trust game. Subject A moves first and, according to game theory, he
should end the game there by being prudently distrustful. Presume,
instead, that he decides to opt for the trustful strategy. Now game theory
tells us that B, with certainty, will behave opportunistically. Presume
further that, contrary to such a prediction, he decides to play trustworthily. We would observe a pair of trustful and trustworthy strategies.
How can we rationalise the reasoning process that motivates B to resist
the temptation of an opportunistic move?
First, assume that B is interested in the material payoff and, second,
that he is also interested in A’s opinion. We know that subjects have an
innate desire for the good opinion of others, and that they also have the
ability, through imagination, of changing their point of view to that of
others. Having observed A’s move, although he may not know the real
reason, B conjectures that A has an expectation of a trustworthy response. In other words, he knows that, because he played trustfully, A
must think B is trustworthy. Now, B knows that A believes him to be
3
It must be noted that Smith’s argument is only the starting point for my tentative
rationalisation of trustworthy behaviour. With respect to his original construction, I go
somewhat further by assuming that the desire for being praised and the desire for being
worthy of praise are two distinct, albeit related, sources of motivation, and although this
is a philologically sound interpretation of Smith it is still disputed. Elsewhere (Pelligra,
2003), I have provided a more detailed justification for this interpretation.
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trustworthy. B, then, has two options: to confirm that expectation by
behaving trustworthily, or to let A down by being opportunistic. In
thinking about such options, B considers two different orders of judgements: first, he tries to imagine A’s reaction to both responses. Given his
prior expectation, A will be satisfied with the former choice and frustrated by the latter. B knows that such reactions will have, respectively, a
positive or a negative impact on A’s opinion of him and consequently on
his ‘vanity’. That first order of judgements affects what we may understand as B’s desire for praise. But there is also a second order of
judgements, that of our own self-appraisal. Nature has, in fact, made
us desire not only to be praised but to deserve praise. This is what makes
us concerned about what an impartial and well-informed spectator may
think and feel about what we are doing, irrespective of the reactions of
the actual spectators. I suggest that this second-order judgement affects
B’s desire for praiseworthiness – that is, his self-esteem, and not his
vanity, as in the previous case. At this point, then, B must balance the
effect of the material gains and psychological losses attached to his
available options: the material gain and the psychological loss from
having been (materially) self-interested, or the material loss and psychological gain from having been trustworthy. What is important to note at
this point is that the psychological impact has two distinct sources: it
derives not only from the idea that A would form of B, following his
actions, but also, and I think principally, from the idea that B himself
would form of his own actions, as seen from the external standpoint of
the impartial spectator.
The mechanism of self-evaluation works in two stages. In the first, the
impartial spectator determines the balance between the actor’s (B) interest as agent and that of the trustor (A). In the second, the impartial
spectator determines B’s conscience towards the action, according to
what was determined in the first stage. This mechanism provides what
may be termed internal psychological reasons for the action. At the same
time, B perceives or imagines the kind of reaction that A may express
towards B’s action. These are the external psychological reasons for B’s
action. Thus, B is in relation with two subjects: the external spectator,
trustor A, and the ‘man within’, Smith’s impartial spectator, and he is
influenced by the reactions of both.4
In this sense, B’s action is determined by three orders of motives: first,
his direct material interest; second, A’s approbation or disapprobation;
third, his own self-approbation or disapprobation as derived from the
perspective of the impartial spectator.
4
The former is real, the latter is only metaphorical.
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This motivational structure is neither narrowly self-interested, because it takes into account A’s interests, nor narrowly self-centred,
because it is partially determined by B’s expected reaction. That is, it
is relational, because alongside the two self-centred and other-regarding
motives there is also a third source of motivation – i.e. what derives from
the internalised judgement of others, as described in the metaphor of
the impartial spectator. According to this mechanism, our actions are
assessed and determined by the consequences that they produce on us,
both internally and externally. The internal reasons are those related to
our sense of worth, the external reasons are those related to our vanity.
These two sources of motivation account for the difference that exists
between having a desire for conformity to other’s expectations because
of the fear of others’ reactions and having the same desire because of
intrinsic reasons related to one’s own sense of worth. Trust responsiveness is based on both. And this composite nature is able to explain why,
for instance, we often observe trustworthiness even in anonymous interactions – that is, when A’s reaction cannot be observed directly. Consider, for instance, what happens when someone finds a lost wallet in a
street and takes it to the nearest police station. Although this behaviour
cannot be aimed at gaining praise from the owner of the wallet, it may be
driven by a desire for praiseworthiness. In such a situation there is no
room for vanity, but there is still room for the working of the internal
reasons, which may, in fact, counterbalance the subject’s material interest
– that is, his desire to keep the wallet. In such a situation, B does not
directly perceive A’s reaction, but he may still be able to imagine it. By
the same means, B may imagine A’s reaction even before materially
having done a certain action.
Thus, the actual choice is the compound effect of material self-interest, others’ approbation or disapprobation, and a personal sense of selfworthiness. Self-worthiness is a second-order construct, deriving from
the good opinion of one’s self, which the self, in turn, derives from the
impartial spectator’s approval.
13.
How trust responsiveness is different
Having considered in the previous sections several alternative theories of
trust and trustworthiness and having described the basic elements of the
trust responsiveness hypothesis, it is now natural to ask where the
peculiarities of the latter theory lie, and how they render it different from
the others.
As far as the theories of altruism and inequity aversion are concerned, the main divergence can be found in their being eminently
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forward-looking. In these theories, subjects aim at achieving their most
preferred, although not narrowly self-interested, outcome. It is as if they
were maximising a social welfare function. Agents are by no means
responsive to others’ behaviour, and their actions or preference orderings
are unaffected by interactions with others.
If we consider theories of team thinking, we realise that they differ
radically from trust responsiveness in the kind of rationality they imply.
For a team thinker, a rational action finds its explanation in the fact that
it is functional to the plan of the team. Thus, to play trustworthily in a
trust game is rational only if we first assume that the outcome R,R is
beneficial for the team, which is not always the case.5 Within the framework designed by trust responsiveness, being trustworthy may be rational even though the agent, from a purely material perspective, would
prefer the outcome to be achieved by opportunistic play L,L. Team
thinkers are rational but, because of their team preferences, the two
types of rationality cannot be compared.
Yet the idea of normative expectations differs from that of trust responsiveness in the sense that, while the trustee actually responds to the
trustor’s expectations, those expectations are grounded on a convention
shared by the population as a whole. The trustee’s behaviour does not
depend on the character of the relationship in which he is interacting.
Lastly, the idea of reciprocity, as embodied in Rabin’s model, is the
most similar to that of trust responsiveness. Both reciprocity and trust
responsiveness are principles of norm-guided behaviour. These norms,
because of their effect on subjects’ psychological utility, may, in certain
conditions, offset the effect of the material payoff. Although both principles may lead subjects to act in ways that appear to be contrary to their
material self-interest, they differ regarding the mechanism that elicits
individuals’ psychological utility. In Rabin’s theory, the trustee’s motivation is a response to the trustor’s intentions, but in the sense that the
trustee assumes the position of a judge, evaluating the trustor’s action
and deciding whether to reward or punish it. The trustee considers the
trustor as forward-looking, infers his degree of altruism or selfishness
from his intentions, and then decides to react consequently. It is noteworthy that the degree of altruism or selfishness is inferred by comparing
the outcome that the expected action will lead to with the equitable
payoff. In this sense, therefore, the perceived kindness (unkindness) is
5
The outcome (R,R) may well be mutually beneficial for subjects, but that is not a strict
implication of the conditions defining a trust game. The ‘gratuitous trust game’, for
example, is an instance of a trust game in which the cooperative outcome is beneficial
for the trustor but not for the trustee.
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a measure of material gain (loss). The idea of reciprocity is ultimately
based on the joint effects of material and psychological incentives. The
perceived kindness that elicits reciprocal behaviour is a measure of the
material benefit that one agent’s choice attributes to another. Instead,
in trust responsiveness the potential material benefit plays no role in
motivating the trustee.
Relative to Pettit’s (1995) account, one of the differences between his
trust mechanism and the idea of trust responsiveness is that Pettit
grounds trustworthiness ultimately on ‘a shameful disposition’, self-love
or vanity. Trust responsiveness, as I have described it, has two main
sources of motivation. The first is the desire for the good opinion of
others, or ‘vanity’, which maintains the negative moral flavour Pettit
assigns to it, but there is also a second source of motivation, which
derives from our sense of self-worth. Following Smith’s Theory of Moral
Sentiments in this, I think that the latter, ‘the tribunal of [our] own
consciences’, must be considered as the ultimate ‘judge and arbiter of
[our] conduct’. It is perfectly understandable that we follow our own
desire for praiseworthiness even when there is no possibility of being
praised; it would be more problematic, at best pathological, if we were
merely to follow others’ praise with no respect for our own sense of
worth.
14.
Trustworthiness as relational good
From the above, it emerges that the nature of trustworthiness is neither
self-centred, because it is based on others’ imagined reactions, nor
completely other-regarding, because it is not based exclusively on others’
opinion. I think the best way of describing the nature of trustworthiness
is by using the term ‘relational’. Trustworthiness comes about as a
product of the action of self-reflection, which, in turn, arises from the
relation with others – others as a mirror of the self. There then arises the
similarity between such a conception of trustworthiness and the idea of
‘relational good’.
A ‘relational good’ is, essentially, a kind of good that is produced and
consumed within a specific relation. On the production side, this good
emerges thanks to a technology that is embedded in ‘encounters’ (Gui,
2000a, chapter 2 in this book), in which the motivations of the interactors are considered the essential, although not unique, inputs in the
production process. If we consider trust as a three-way relation – A trusts
B to do C – trustworthiness can be manifested only within a relation. I
cannot reveal that I am trustworthy if I am not trusted. Furthermore,
trustworthiness, as the trust responsiveness hypothesis considers it,
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emerges because I have been trusted. While one may have a certain a
priori degree of trustworthiness, it is in the trusting relation that trustworthiness is elicited. In this sense, trustworthiness is a genuine product
of the trusting relation. Because it is grounded in our desire for selfapproval, which in turn is based on our sense of sociality, trustworthiness can be neither produced nor enjoyed alone, in isolation from a
trusting relation.6 Trustworthiness, ontologically, needs to be externally
recognised.
15.
Concluding remarks: what happened to Haldin?
This chapter has discussed the phenomenon of trust and some of the
theories that have been developed to explain trustful and trustworthy
behaviour. In particular, a novel explanatory principle is proposed,
grounded on the relational nature of any trusting interaction. The hypothesis of trust responsiveness is unravelled in its philosophical and
historical roots, functioning, and underlying psychological structure.
Our discussion began, however, with the story of Haldin and
Razumov, to the point at which Razumov’s trustworthiness was being
tested. What happened next? Did Razumov turn out to be trustworthy,
or did he betray Haldin? After having explored the cunning of trust, it
would be interesting now to reread that story under trusting eyes and ask
ourselves what we would have done in Razumov’s place. Although it is
impossible to provide a generally valid answer to the question, we may
say that a genuine and somehow desperate act of trust such as Haldin’s
necessarily produces a sense of obligation to maintain the secret. Razumov’s actual behaviour, however, emerges as the result of a balance
between the material gain from having helped the notorious oppressive
regime and the psychological losses due to his betrayal of a desperate
friend. In Conrad’s book, Razumov cannot foresee that cost and decides
to report Haldin to the police. The rest of the novel tells us how
Razumov spends the rest of his life repenting his untrustworthy behaviour. Through literary fiction, what emerges clearly is the nature of the
psychological cost that most of us wish to avoid by being trustworthy
when someone trusts us. The very essence of that cost derives from our
6
We know that trustworthiness may arise from a process of self-valuation that is triggered
by the relationship with others. At the centre of this process there is a desire for being
praiseworthy and, therefore, for being pleased with oneself. It is interesting to note that
the Italian word for ‘to be pleased’, compiacere, comes from the Latin cum placere, which
may be translated as ‘to be pleased together’. This provides etymological support for the
idea that our own sense of worth emerges, at least partially, as a reflex of others’
judgement.
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own social nature, our own need for mutual recognition. Our identity is
shaped in a social environment and we acquire a good amount of selfknowledge through the mirroring effect of others. I am not completely
sure that ‘[a] man’s real life’ – as Conrad suggests – ‘is that accorded to
him in the thoughts of other men by reason of respect or natural love’ (p.
21). However, what I hope I have shown is that, if economics aims at
providing a descriptively adequate picture of economic interactions, we
cannot avoid understanding concepts such as trust, and that trust cannot
be fully understood if the role of our relational egos continues to be
underestimated.
acknowledgements
The ideas expressed here owe a great deal to constant and fruitful
exchanges with Michael Bacharach, Luigino Bruni and Benedetto Gui,
and especially Shaun Hargreaves Heap and Robert Sugden. This chapter would not have been as it is without their stimulating and attentive
support. Philip Pettit provided useful comments on a previous version of
the work. The usual attribution of responsibility applies.