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The New Creative Paradigm: How AI is Transforming Video and Content Production
Webinar Rewinds April 17, 2024This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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2024 ANA AI for Marketers Conference in Two Minutes
Conference Highlights April 10, 2024In this video, get a two-minute overview of the 2024 ANA AI for Marketers Conference.
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From FOMO to ROI: Getting Real About AI in Marketing
Conference Highlights April 10, 2024Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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Human Centered AI — Lessons from an Ally AI Experiment
Conference Highlights April 9, 2024Successful adoption of AI requires close internal partnership, flexibility, human centricity, and a focus on high value use cases.
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Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team
Conference Highlights April 9, 2024Cultural rewiring is a prerequisite for supercharging the marketing function with AI.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Highlights April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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Personalized: Customer Strategy in the Age of AI
Conference Highlights April 9, 2024AI is transforming personalization by facilitating the creation of differentiated experiences for consumers.
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The Power of AI for Customer Experience
Conference Highlights April 9, 2024Addressing consumers’ DIY pain points was key to H&R launching its AI-driven tax preparation service.
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Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience
Conference Highlights April 9, 2024TripAdvisor is leveraging AI tools to streamline travel planning and boost user engagement.
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Unleashing the Power of Gender Equitable Media and Advertising for Global Growth
Webinar Rewinds April 3, 2024In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, <em>Global Perceptions of Progress of Gender Equality</em>. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.
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2024 Email Delivery Spotlight: The Impact and Opportunity from Gmail and Yahoo Changes and Other Key Updates
Webinar Rewinds April 3, 2024New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, a panel broke down the changes, explained what happened for those who haven’t complied, and helped marketers understand the evolution to come.
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Talent Strategies to Maximize Your Creative Output
Webinar Rewinds March 20, 2024In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Highlights March 20, 2024Pitching it media business allowed Kimberly-Clark to optimize the quality and effectiveness of its investment.
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The Media Tactics of United Airlines
Conference Highlights March 20, 2024Consistent authenticity, agility, and a retooled influencer strategy are driving United Airlines’ social media successes.
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Overview of the 2024 ANA Media Conference
Conference Highlights March 20, 2024In this video, get a two minute overview of the 2024 ANA Media Conference.
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Kimberly-Clark’s Approach to the Media Pitch Process and Strong Agency-Client Relationships
Conference Session Videos March 20, 2024Media is the largest marketing investment for many companies. In this video, Kimberly-Clark' Stacie Medley shared practical strategies to stimulate organizational change and renewed alignment in the ever-evolving media landscape.
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Making Media Sustainability a Priority
Conference Session Videos March 20, 2024In this video, speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
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