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Marketing News Quiz for April 27, 2024
Marketing News Quiz April 27, 2024In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.
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Marketers' Relationship with Social Media? It's Complicated
B2C April 26, 2024While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.
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The Martech Playing Equalizer for SMBs
B2C April 24, 2024Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.
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Marketing News Quiz for April 20, 2024
Marketing News Quiz April 20, 2024In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.
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Sparking an Emotional Connection in B2B Marketing
B2B April 19, 2024A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.
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Marketing News Quiz for April 13, 2024
Marketing News Quiz April 13, 2024In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.
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Is Animation Marketing an Easier Sell for Brands?
B2C April 10, 2024While animation marketing enables marketers to create places, situations, and characters that transcend the real world, it also provides brands with the ability to suffuse their messaging with a kind of clarity that can often be elusive in a physical environment.
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Steering a Unique Message at Toyota
Social Impact April 8, 2024Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.
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Marketing News Quiz for April 6, 2024
Marketing News Quiz April 6, 2024In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.
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The Return of Live Events
B2B April 5, 2024Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.
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Marketing News Quiz, Women's History Month Edition
Marketing News Quiz March 30, 2024Did you catch these newsworthy marketing events during Women's History Month?
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An Olympic-Sized Opportunity for Brands
B2C March 29, 2024While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.
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Don't Count Out Direct Mail Just Yet
Social Impact March 25, 2024For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.
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Marketing News Quiz for March 23, 2024
Marketing News Quiz March 23, 2024In this week's marketing news quiz: World Down Syndrome Day, Fortnite, Taylor Tomlinson, and more.
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How Agencies Deal with Clients' CMO Churn
B2C March 22, 2024The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.
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The Fundamentals of Attention
Partner Content March 21, 2024In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.
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Can B2B Marketers Keep Up with Buyers?
B2B March 20, 2024A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.
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Five Unstoppable Trends That Will Transform TV Advertising by 2030
Partner Content March 19, 2024How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.
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Marketing News Quiz for March 16, 2024
Marketing News Quiz March 16, 2024Crack open a cold one and try your hand at this week's quiz.
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How Generative AI Can Give SMBs' Content Marketing Efforts a Jumpstart
B2C March 15, 2024SMBs have struggled with content marketing for years. Can generative AI help them embark on a different and more profitable course?
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