Search Marketing Knowledge Center

Optimizing Your Programmatic Media Investments — SAVE BIG!

Webinar Rewinds April 11, 2024

An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.

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Talent Strategies to Maximize Your Creative Output

Webinar Rewinds March 20, 2024

In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.

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Key Takeaways from Deloitte’s Creator Economy Research

Event Recaps March 19, 2024

Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the <em>The Creator Economy in 3D</em> report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.

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Unleashing Strategic Potential for Mid-Level Agencies

Industry Insights March 13, 2024

One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

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Measuring Value Over Cost Savings at Molson Coors

Event Recaps March 13, 2024

Matt Ramey of Molson Coors shared how he and his team measure the financial value they provide to the business and the ways in which they are working to change perceptions of procurement across the organization.

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Media Value versus Dollar Savings

Event Recaps March 13, 2024

Speakers discussed how Walgreens sets up partnerships with finance, media, auditors, and agencies, how they view media value delivery, and their best practices to assure delivery.

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Marketers Need a Sharper Antenna for Programmatic Advertising

Champions of Growth Podcast March 6, 2024

Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

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Salary Benchmarks & Hiring Trends

ASK Answers February 23, 2024

What are current marketing salary benchmarks and hiring trends?

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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024

Knowledge Partners February 22, 2024

Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.

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Evaluating Retail Media Networks to Build a Connected Commerce Plan

Event Recaps February 22, 2024

If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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Evaluating Retail Media Networks to Build a Connected Commerce Plan

Conference Session Videos February 22, 2024

If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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How to Know What Is AI Content and What Isn’t

Event Recaps February 14, 2024

Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

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Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach

Event Recaps February 1, 2024

Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.

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Ally Financial’s Excellence in Marketing Analytics Growth

Conference Session Videos January 25, 2024

In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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Ally Financial’s Excellence in Marketing Analytics Growth

Event Recaps January 25, 2024

To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.

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Six Tips for a Brand Transformation Led by Marketing Operations

Event Recaps January 23, 2024

Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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Six Tips for a Brand Transformation Led by Marketing Operations

Conference Session Videos January 23, 2024

In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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