ANA Trainers

Founder, Focus Marketing

Accomplished marketing executive (American Express and L’Oreal) and consultant, Jean Marc Rejaud is a Full Time Professor and Assistant Chair in the Advertising and Marketing Communications Department at the Fashion Institute of Technology (New York City) where he teaches and researches new trends-best practices in Shopper Marketing, Fashion Marketing, Digital & Social Marketing, and Global Marketing.

Professor Rejaud is also a sought-after presenter and educator, with teaching and speaking assignments in the U.S., Asia, Latin America, and Europe on topics like Shopper Marketing or Global Marketing. Professor Rejaud is also the co-author of the new Shopper Marketing reference book “Converting Shoppers to Buyers” – already in use at the Fashion Institute of Technology.

Professor Jean Marc Rejaud is the President and Founder of Focus Marketing, a consulting boutique that helps business and brands develop winning shopper marketing, digital marketing, e-commerce marketing, and marketing communications strategies through rigorous information-driven planning, with clients ranging from Fortune 100 companies to small-medium size businesses in the U.S. and Asia.

Workshops:

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Building Powerful Shopper Marketing Campaign Activation & Control Plans (401) (Half Day)

Building Powerful Shopper Marketing Campaign Activation & Control Plans (401) (Virtual)

Developing Powerful Shopper Marketing Creative Briefs & Campaign Ideas (301) (Half Day)

Developing Powerful Shopper Marketing Creative Briefs & Campaign Ideas (301) (Virtual)

Effective Shopper Marketing Mastery Program

Effective Shopper Marketing: Converting Shoppers into Buyers (Full Day)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Half Day)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual Open Enrollment)

Effective Shopper Marketing: Converting Shoppers into Buyers (101) (Virtual)

Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Half Day)

Effective Shopper Marketing: Setting Objectives, Targets, and Changes in Shopper Behavior for Campaign Success (201) (Virtual)

Powering Shopper Marketing with Data (501) (Half Day)

Powering Shopper Marketing with Data (501) (Virtual)

Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Half Day)

Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Virtual)