Today’s consumers have ever-evolving preferences and can switch loyalty to another brand in a heartbeat. They expect exceptional experiences — whether shopping online or in-store. And they are frugal and want the best bang for their buck. All of which has made it challenging for retailers to consistently drive sales, profits and maintain shopper loyalty.
[Click here to listen to the episode.]
In this episode, Arthur Zaczkiewicz, executive editor of strategic content development at WWD, welcomes Michael Appel, managing director at Getzler Henrich & Associates, and Claire Spofford, president and chief executive officer of J. Jill Inc., to figure out what retailers need to do today to succeed.
This is the second in a series of special podcasts with Appel titled “Chat Box.”