Titre:
Business problem-solving and strategy
Auteur:
Numéro de cote topographique requis:
658.4012 KITO 2023
Informations de publication:
Hoboken, New Jersey : Wiley, [2023]
Série:
Description matérielle:
279 pages : illustrations ; 22 cm.
Note générale:
"Original Japanese edition published by JMA Management Center Inc."--Title page verso.
Numéro international normalisé des livres (ISBN):
9781394176168
Résumé:
"The book follows a young business planning manager, who takes after her father's confectionery company operations. With help of her mentor, an ex-management consultant, the couple formulates a viable turn-around business plan, builds trust among key stakeholders, and successfully convinces the CEO for companywide implementation. Concepts and Theories: Introduction to the entire process of formulating and implementing a business strategy. Business analysis tools such as SWOT Analysis, Issue Analysis, 5 forces analysis, Strategic Option Assessment are introduced and implemented in the story. Readers can easily understand and follow how to analyze current situations and formulate and assess viable strategic options into a business action plan"--Provided by publisher.
WPL_LANGUAGE_NOTE:
Translated from the Japanese.