NBA
Fox ‘highly unlikely’ to join NBA rights race, says Murdoch
Fox Corporation is “highly unlikely” to bid for the next set of domestic broadcast rights to the NBA basketball league, according to the company’s executive chair and CEO, Lachlan Murdoch.
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PayPal agrees jersey patch extension with new Phoenix Suns ownership group
The Phoenix Suns NBA franchise has extended its jersey patch sponsorship with PayPal through the 2025-26 season
ESPN expands NBA deal in Australia
ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
TV2 Denmark follows NFL swoop with NBA renewal
TV2 Denmark, the government-owned broadcaster, has renewed its rights to the NBA for three seasons, 2022-23 to 2024-25
Plus500 takes up new branding opportunity with Chicago Bulls
NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
Sky retains NBA rights in UK and Ireland
Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen
NBA to not play on Election Day
The National Basketball Association will not be playing any games on the United States' 2022 Election Day on November 8
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Sport TV to offer record NBA output in Portugal following rights extension
Portuguese pay-television broadcaster Sport TV has retained rights to North America’s National Basketball Association until 2025.
Warriors jersey patch deal maximises value of ‘deeper’ Rakuten relationship
Technology company Rakuten recorded the biggest NBA jersey patch deal in the inventory’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness has learnt.
IMG’s Zussman named CEO of Brooklyn Nets parent company
BSE Global, the parent company of the NBA’s Brooklyn Nets, has named IMG co-president of Media & Events Sam Zussman as its new chief executive.
NBA develops localised content, straddles linear and digital, to grow Asian media business
The NBA is nurturing its broadcast partners, and at the same time developing its D2C service, as it addresses the challenges of the Asia-Pacific media market.
Rakuten Sports signs as Golden State Warriors agency of record in APAC markets
The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.