Get the latest.
Blog
NAI Comments on CFPB RFI
On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations
Read MoreNAI Reimagines its Compliance Program for a New Era
The NAI is implementing a comprehensive plan to revamp its compliance program to help member companies adjust to a growing variety of state privacy laws and evolving federal and state
Read MoreComparing New Health Privacy Laws and Their Impact on the Digital Advertising Industry
By Meaghan Donahue – [last updated June 29, 2023] In the wake of the U.S. Supreme Court’s Dobbs v. Jackson Women’s Health decision, the 2023 legislative session has seen a
Read MorePress Releases
NAI Shares Goals of WA Health Data Law
WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:
Read MoreThe Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance Efforts
NEW YORK (PRWEB) April 3, 2023 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is
Read MoreNAI Issues Statement on the American Data Privacy and Protection Act
WASHINGTON, DC (February 28, 2023) – The Network Advertising Initiative today released the following statement by Vice President of Public Policy, David LeDuc on the American Data Privacy and Protection Act: “The
Read MorePublic Policy
State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to Know
By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to
Read MoreNAI Comments on the Comments on the CCPA’s Preliminary Rulemaking on Cybersecurity, Risk Assessments and Automated Decisionmaking
The NAI would like to thank the California Privacy Protection Agency for the opportunity to provide comments on the CCPA’s preliminary rulemaking on cybersecurity, risk assessment and automated decisionmaking. Please
Read MoreNAI Comments on the Washington My Health My Data Act
The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.
Read More
The NAI fosters trust and
innovation in digital advertising.
Code of Conduct
The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members.
Guidance
Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices.
Compliance
NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process.