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Campaign objectives

Find the campaign that's right for your goals

Start a campaign

Want to create a campaign? Get a link to visit the full Twitter Ads experience on desktop.

Twitter Ads campaigns are objective based, meaning they are optimized towards the objective you select, and you are only billed for actions aligned with that goal.

See Twitter's available campaign objectives below.

Awareness

Reach

Maximize your ad's reach.

Consideration

Video views

Get people to watch your video.

Website traffic

Website traffic

Drive traffic to your website.

Pre-roll views

Pair your ad with premium content.

Engagement

Get people to engage with your Tweet.

App installs

Get people to install your app.

Followers

Build an audience for your account.

Conversion

App re-engagements

App re-engagements

Get people to take action in your app.

See examples of successful campaigns

Read the full stories and discover others.

Contact a Twitter Ads specialist

Ready to create your campaign?

Go to Twitter Ads

Ready to get started?

Send yourself a link to visit the full Twitter Ads experience on desktop.

Contact a Twitter Ads specialist

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