The Headliner ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
| Markets Availability | All available markets |
| Device Availability Dimensions (w x h) |
Desktop & Large Tablet (Landscape) Only Width: Minimum 986px, but fully responsive to page width Height: 250px collapsed; 500px expanded |
| Accepted Ad Format: |
3rd party Ad Serving Tag Image files (jpg, png, gif, tiff): No size limit when providing for design; high-res (1000px min ideally) Allowed - Deviceful *only* |
| Execution Guideline |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized. CLIENT TO PROVIDE: Image and/or video assets; design files (PSD, EPS, AI) and/or PDF of storyboards; copy (Word doc or in email) |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines |
User click-to-expand DOWN (pushes down site content): to 500px User click-to-collapse Full canvas size (collapsed): 2160x500 Safe zone (collapsed): 1972x500 (centered in canvas) Full canvas size (expanded): 2160x1000 Safe zone (expanded): 1972x1000 (centered in canvas) |
| Video Guidelines |
Allowed: 15sec recommended User click to play, sound on mute Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended |
| Audio Guidelines |
Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 14 Working Days: Deviceful has 9-day turnaround time to create unit; BBC has 5-day turnaround time for trafficking. |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 24-5-21 |