The Leaderboard uses a horizontal format that sits at the top of the site, which can stay static or animated, depending on preference.
The Wide Leaderboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970x300 and must include a close button.
The Billboard provides a beautiful canvas for broad stroke brand building. It serves as an opportunity to engage and provoke audiences with stunning imagery, rich video and stimulating media.
The MPU is a versatile, mobile-friendly format that works cross-platform and enables brands to amplify messaging at scale, both static or animated.
The Half Page provides a versatile, cross-platform format that allows brands to amplify messaging at scale, which can stay static or animated.
The mWeb 300x50 banner is usually placed at the top of a page, so it can be seen immediately by the user when the page loads for maximum exposure.
The Triplelift-Image is a native ad format that sits at the top of the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
The Triplelift-Cinemagraph is a native ad format that sits within the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
The Triplelift-Video is an animated native ad format that sits within the page and appears on the BBC homepage, stories, and features site, excluding BBC Earth.
The InSkin Pageskin Plus Desktop appears at the top, left and right hand side of the page and remains there even when the user scrolls.
InSkin Pageskin Plus Mobile appears at the top, left and right hand side of the page and remains there even when the user scrolls.
The LiveIntent Email ad uses a responsive medium rectangle format and appears mid-page in our popular consumer News and Features emails.
The Teads Oustream Desktop ad appears on desktop below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
The Teads Oustream Mobile ad apears on mobile below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
The Sponsorship 132x64 ad uses a standard static logo format and sits at the top right corner across BBC Reel pages only.
The Sponsorship 88x31 ad uses a standard static logo format and sits at the top of various pages and thumbnails across the site.
The Headliner ad appears at the top of the page in a 970x250 slot and pushes the content when expanded. It works across desktop devices and large tablets, and is fully responsive to page width.
The Pushdown ad appears at the top of the page and pushes the content when expanded.
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.
The Interscroller ad serves from a 300x250 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
Prestitial ads are interactive, full-screen ads that cover the interface of the website. They are entry point ads on any commercialised BBC.com page on mobile devices and only portrait is allowed.
Interstitial ads can be fully interactive, overlaying the web page with the user option to close and continue with content. Both formats are responsive to the device they're viewed upon.
The Teads Outstream VOD appears on desktop and mobile below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
The InSkin Pageskin PLUS PC ad appears at the top, left and right hand side of the page, and remains there even when the user scrolls.
The YouTube ad is a pre-roll VOD that appears on the BBC YouTube channel.
The ACast Podcast is an audio ad that is served as a pre, mid or post roll advertisement. Audio is delivered no matter where the content is being consumed, so Acast platforms.