When Netflix announced it was making a sitcom about Blockbuster employees, the irony was lost on absolutely no one.
The Vanessa Ramos-created workplace sitcom was about the last Blockbuster video store in America, and Netflix was the primary reason that most of those stores shuttered. Netflix’s original business model of sending DVDs through the mail was a major obstacle for the iconic video store chain, but its eventual pivot to streaming proved to be an insurmountable death blow to Blockbuster.
To many, the sitcom was a declaration of victory, one corporation asserting its dominance by dancing on the grave of a competitor. But when the show began streaming in November, it never broke through as the nostalgia-invoking cultural phenomenon that its champions expected it to be. So Netflix decided to end “Blockbuster” for the second time.
Sources have confirmed to IndieWire that Netflix opted not to renew “Blockbuster” for a second season.
See full article at Indiewire Television
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The Vanessa Ramos-created workplace sitcom was about the last Blockbuster video store in America, and Netflix was the primary reason that most of those stores shuttered. Netflix’s original business model of sending DVDs through the mail was a major obstacle for the iconic video store chain, but its eventual pivot to streaming proved to be an insurmountable death blow to Blockbuster.
To many, the sitcom was a declaration of victory, one corporation asserting its dominance by dancing on the grave of a competitor. But when the show began streaming in November, it never broke through as the nostalgia-invoking cultural phenomenon that its champions expected it to be. So Netflix decided to end “Blockbuster” for the second time.
Sources have confirmed to IndieWire that Netflix opted not to renew “Blockbuster” for a second season.