Strategy News
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July 30, 2020, Thursday
IPL 2020 will be a completely different ball game for advertisers, brands
The pandemic-induced restrictions on movement and general deceleration in the economy have put a leash on spending across the ...
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July 26, 2020, Sunday
Emerging business opportunity for food and beverage makers amid coronavirus
Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing ...
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July 19, 2020, Sunday
HR dept has its work cut out as companies manage layoffs, work from home
Inducting new employees virtually and deciding about earned leave: HR managers have lots of decisions to make.
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July 16, 2020, Thursday
Responding to the consumer: When and how firms should react to criticism
Smart corporations don't just launch new products, they even tweak entrenched ones when need arises
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July 12, 2020, Sunday
How Covid has forced fence-sitting retailers to jump onto digital bandwagon
Right from product demonstration to enabling purchase - everything is being managed these days through "virtual personalisation"
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July 05, 2020, Sunday
Pre-owned car sellers expect a spike in demand in times of Covid-19
A study by second-hand car dealer Cars24 showed 22.5 per cent of the consumers, who were planning on buying a new car last year, ...
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July 01, 2020, Wednesday
Covid-19: Here's how FMCG firms are going directly to the consumer
FMCG companies have stepped into the resultant gaps and have started to explore direct-to-consumer distribution channels
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June 28, 2020, Sunday
Stanford Rebuild is our answer to Covid-19 pandemic, says Stefanos Zenios
Zenios tells Anjuli Bhargava that rapid innovation is, and will continue to be, necessary due to the upheaval of the pandemic
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June 28, 2020, Sunday
An attempt to resolve fallouts of pandemic on new and existing businesses
This is the situation in which a large number of recent and would be entrepreneurs around the world and in India find themselves
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June 21, 2020, Sunday
Cooking up a storm to make the most of the home-bound consumer demand
RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products
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June 18, 2020, Thursday
How three MSMEs turned the coronavirus challenge into an opportunity
Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking ...
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June 14, 2020, Sunday
Steps SpiceJet took to shift focus from passengers to products in lockdown
It roughly needs around $5 million to convert a Boeing 737 and around $1.5 to convert a Q400 from a passenger aircraft to a cargo ...
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June 07, 2020, Sunday
What did it take Ashok Leyland to come up with a customised truck?
An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and ...
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June 04, 2020, Thursday
How delivering the right message is tough for brands during a crisis
Why did Nike's ad resonate? And why Kent's backfired...
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June 01, 2020, Monday
Statsguru: Economy was in grips of a slowdown even before Covid-19 hit
Manufacturing is weakening, as is the job-generating construction sector
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May 31, 2020, Sunday
Get, set, fly: Here's how airlines ensured safe travel as services resumed
The first step was identifying the touch points to reduce contact and go for sanitisation wherever that is not possible
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May 25, 2020, Monday
Statsguru: Value erosion in PSUs can limit govt's disinvestment target
All sectors will be opened up for private firms and PSUs will be privatised in non-strategic sectors
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May 24, 2020, Sunday
How customer support agents are learning the ropes of work from home
Anantha Radhakrishnan, CEO and MD of Infosys BPM, sees in this disruption an opportunity to digitise the entire value chain