The committee that revised the Society’s Code of Ethics felt the document’s tenets and underlying principles apply to all journalism regardless of how it’s ultimately presented. Still, the committee knew people interested in ethical journalism may benefit from additional guidance from the Society and other people and organizations.
Below are several resources that the Society’s ethics committee compiled to help people with day-to-day decisions. These resources are not formally part of the Code. Also, these lists will grow and change as more resources are found, or as resources become obsolete.
For those people who still have questions, please email the Society’s Ethics Hotline: ethics@spj.org
- Tracie Powell writes in the Columbia Journalism Review that so-called native advertising isn’t as easy to spot as journalism organizations think. The label that accompany the ads, which are meant to look like editorial content, get lost to the audience.
SOURCE: http://www.cjr.org/behind_the_news/ftc_workshop_on_sponsored_cont.php
- The American Society of Magazine Editors offers some advice on distinguishing editorial content from advertising. “Regardless of platform or format, the difference between editorial content and marketing messages should be clear to the average reader,” they write.
SOURCE: http://www.magazine.org/asme/editorial-guidelines