Audio ads

Your brand.
Turned up.

Whether audiences are going through their morning routines, working from home, cooking in their kitchens, or entertaining friends and family, connect with them during screen-free moments with audio ads.

Get started
a person with a hijab tucked inside of a pullover hoodie looking down at their phone with headphones around their ears smiling
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Reach audiences during screen free moments

Bring your brand message to audiences with 10-to-30-second audio ads, which play periodically during breaks between content.

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Access quality inventory

Tell your story across premium audio content where listening peaks on weekends and primarily takes place in the home.1

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Make noise on a growing channel

Music is one of the top customer interactions on Alexa.2 Drive your brand awareness among growing audiences.

Audio advertising insights

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32%

Only 32% of the US population pays for a streaming subscription–many listeners rely on free, ad-supported music.3

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85%

More than one-third of US consumers have smart speakers, and 85% use them to play audio in a typical week.4

1.9X

1.9x higher brand favorability

From Q1 2020 to Q2 2021, Amazon audio campaigns outperformed Kantar Norms for audio advertising, with campaigns delivering 1.4x higher unaided awareness, 1.6x higher aided awareness, and 1.9x higher brand favorability compared to benchmarks for the digital audio industry average.5

Audio’s impact on emotions: New study on the science of brand building with sound

Explore three insights from a new study by Amazon Ads and Wondery about how audio can impact the emotions and moods of audiences.

Get started with audio ads

Brands can buy audio ads whether or not they sell products on Amazon. You’ll work with an Amazon Ads account executive to develop your audio ads.

Contact an account executive

Let's keep learning

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Our analysis of 176 audio ads campaigns provides guidance for advertisers to help improve their detail page view rates.

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Learn about our research on Amazon Connected Audio Customers, how they respond to audio advertising, and new Interactive audio ads features.

person using contactless chip reader to pay with phone

How Mastercard used audio ads to drive awareness of their cause-based contactless payments campaign.

FAQ's

Who can use audio ads

Businesses can buy audio ads whether or not they sell products on Amazon. Audio ads require working with an Amazon Ads account executive, with a typical minimum budget of $25,000 (US). Contact your account executive for more information. Ads are sold on a CPM (cost-per-thousand impressions) basis.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
What are audio ads?

This type of advertising can help brands reach a wider audience during screen-free moments. Audio marketing can also help brands build awareness campaigns, allowing you to communicate your brand message programmatically before or during audio streaming content, like when audiences listen to music or news.

How are my campaign results measured?

Reporting includes impressions, average impression frequency, cumulative campaign reach, audio start, audio complete, effective cost per audio complete (eCPAC), and more.

Sources:

1 Amazon Music internal data, May 2019, The Nielsen Company, Audio Today 2019, June 2019 for comparison.
2 Amazon internal data, August 2019.
3 Nielsen Music 360 report, November 2018.
4 The Smart Audio Report, Edison Research, Spring 2020
5 Kantar Norms, 2020-2021