Where Music Grows

Get the latest tips to help you get ready for your release day and stay on top after your music goes live.

Dive into our new Analytics for Artists handbook. Learn the latest about Analytics available for you on YouTube to help you stay in tune with your releases and fans.

Learn about how Marina Sena has used Shorts to stay connected with her fans while her career has taken off.

Wondering how to get the most out of YouTube as a developing artist? Explore 11 different case studies on how new and DIY artists have used YouTube products and best practices to find success on our platform.

Find out how artists like The Weeknd and ONE OK ROCK approach releasing music on YouTube.

Make your next video launch a showstopper with our handy guide to Premieres.

Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.

We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site!

From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.

When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.

Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.

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