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T

T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of these times.

National Magazine Award for

General Excellence in the

Service and Lifestyle

category in 2018 and 2019.

Recognized for excellence on

the AdAge Magazine A-List

in 2019.

Hanya Yanagihara, editor in chief of T, was selected as one of AdAge’s Creativity All-Stars in 2018, and was named to The Business of Fashion’s BoF500, which names the people shaping the global fashion industry.

Audience

4.4M readers1

SOURCE:
MRI Spring 2019. Reflects New York Times T-Mag publisher's defined prototype.

3.5M affluent readers2

SOURCE:
Ipsos Affluent U.S. Fall 2020. Adults 18+ w/ HHI $125K+. Reflects T publisher's defined prototype

T Guidelines