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@AudienseCo

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audiense.com
Joined January 2011
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  1. Pinned Tweet
    Apr 8

    Only 27% of US consumers and 23% of UK consumers make purchasing decisions based on brand ads - source: Fashion marketers are now allocating up to 75% of their budget to influencers. Here’s how fashion brands are using influencers to steal the show. 🧵👇

    1 reply 5 retweets 10 likes
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  2. 2 hours ago

    Find here our deep dive into how , the docuseries, has played a significant role in ’s meteoric rise in the US A true case study in how leveraging can drive massive growth.

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  3. 2 hours ago

    We're super excited to listen to our very own alongside and later today at !

    Today: Intensity. Drama. Speed. Americans are falling in love with Formula One racing. However, is the new motor sports fandom real, or driven by a Netflix algorithm?
    1 reply 1 retweet 1 like
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  4. 5 hours ago

    Fashion marketers are allocating up to 75% of their budget to influencers! We decided to take a deeper look into how fashion brands are changing the game by using mega influencers, TikTok, K-Pop, and even the metaverse.

    Only 27% of US consumers and 23% of UK consumers make purchasing decisions based on brand ads - source: Fashion marketers are now allocating up to 75% of their budget to influencers. Here’s how fashion brands are using influencers to steal the show. 🧵👇
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  5. Retweeted
    Apr 28

    Some of us are in the these days. Look for or if you want to meet the team

    7 retweets 7 likes
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  6. Apr 28

    [NEW] Audience data can exponentially improve your social media marketing game. Here are 5 ways to wrangle that data to build a rock-solid Twitter strategy.

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  7. Retweeted
    Mar 11

    Here are two very actionable ways on how to use data, specifically for those who work in PR, by . 1⃣ Pitching the right media 2⃣ Uncovering audience media consumption → Build the audience → Analyze the audience → Analyze the conversation

    2 retweets 3 likes
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  8. Retweeted
    Apr 26

    It’s time to start thinking about innovation and integration to make your campaigns count! Take inspiration from these 5 fashion brands 👏 . From via

    6 retweets 10 likes
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  9. Apr 27

    Craft that are actually useful with our ebook in partnership with !

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  10. Apr 27

    How to Begin your Customer Segmentation Research for free with Audiense

    1 reply
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  11. Apr 26

    With 10k employees globally and books published across a range of genres, we’ve uncovered how ’s 🐧🏠📚 marketing team is building global author brands & creating laser-focused marketing campaigns using .

    🧵 🐧🏠📚 has 10k employees globally & publishes books across genres. As you can imagine, marketing all those titles is no small task! We interviewed their marketing team to gain a better understanding of how they’re using to succeed.
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  12. Apr 26

    Find more delightful experiences and ideas from experts in the industry in the blog from which we built this golden thread!

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  13. Apr 26

    TL;DR How to sell goods on Twitter 💎 Use your connections 💎 Stay top of mind through retargeting 💎 Tap into prestige & heritage 💎 Extend the silver service to social 💎 Take advantage of special occasions

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  14. Apr 26

    Don’t be afraid to experiment 400yo brand? No prob! You can have a respectable, highly-curated brand on Twitter while getting to grips w/ new techniques, content ideas & tools. Integrate new practices to spread brand awareness, deliver better customer service or increase ROI.

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  15. Apr 26

    Align your voice to the channel Since you’re trying to connect w/ your audience, it’s important to adjust your tone of voice to match the one used across Twitter. Brands should find the right balance ⚖️ between: - a voice that matches the Twitter vibe - their brand personality

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  16. Apr 26

    Connect further afield Nowadays people can shop luxury products even if they don’t live in places where stores aren’t present. Build brand awareness non-intrusively & create a strong desire to buy your products.

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  17. Apr 26

    Make sure you’re analysing your target audience to see what they’re most interested in and what they’re Tweeting about. This will help you to narrow down the key occasions that you should focus on.

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  18. Apr 26

    Take advantage of special occasions Twitter is a place for timely conversations, trends & topics change within minutes. This is why it’s important to take advantage of special occasions because they’re timely topics that can help you engage your target audience.

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  19. Apr 26

    Pouring clients 🍾 is out of the question on Twitter. But you can maintain premium service by providing instant & dedicated support. “Twitter is different from other platforms due to the customer's expectation for instant customer service,” said .

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  20. Apr 26

    Extend the silver service to social When it comes to service, brands are expected to maintain a standard matching the price of their products. In your store customers expect you to pay close attention & deliver superior service. Maintain this standard across social media.

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  21. Apr 26

    Newer luxury brands can leverage Twitter to highlight their production methods, material sourcing process, and product quality – anything that could show what makes your brand special.

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