What’s inside the new federal privacy regulations
Bill C-27 proposes new guidelines around obtaining consent for the use of personal data, mitigating the harms of AI and stiff penalties for violations.
Why Jerry Goodis, Janet Kestin and Nancy Vonk are good as gold
The trio of ad legends are the first inductees to the Hall of Marketing Gold.
Tims celebrates an important holiday in Quebec
How St. Jean-Baptiste Day has become an annual opportunity for the QSR to celebrate the province’s culture.
Co-operators hopes for big things from a small campaign
Miniatures and dioramas aim to strike a different tone in the highly competitive home and auto insurance market.
Tank adds to creative team in holistic health shift
Two group CDs join as the agency looks to address more of the issues that ladder up to the world’s big health concerns.
2022 Marketing Awards: Zulu, Rethink, Wunderman Thompson win Best of Shows
A number of campaigns were also recognized with Special Jury Prizes for D&I and acting performances.
Brand purpose is getting overlooked in loyalty programs
This year’s Bond Loyalty Report also found restaurants have the biggest member growth.
Plus Company kicks off its U.S. growth strategy
The company has acquired San Francisco agency Mekanism and added a former Accenture Interactive CEO to its board.
Guru sets its sights on going across Canada this summer
The energy drink is looking to better connect a national consumer base with its better-for-you positioning.
The Canadian Centre for Child Protection starts a film fest no one wants to see
The organization made posters for the 85 million pieces of content depicting child abuse uploaded to the internet last year.
Fody takes a gutsy approach to its first big push
The brand, designed for those with digestive issues, spoofs game shows to help its target make choices in the condiment aisle.
Get your fake-shiny rainbows out of my face
NFA’s Jack Latulippe explains why he (and your customers) are feeling exhausted by rainbow logos and product lines.
Mary Brown’s buys Fat Bastard Burrito
Combining the two restaurant chains will create one of the largest privately held QSRs based in Canada.
ACTRA deploys $1 million in support of action plan
The actors’ union’s strategy to counter what it sees as union-busting includes legal action, government relations and organizing efforts.